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Work Background
EVgoMarketing
May. 2024
High Plains Consulting LLC.Principal
Oct. 2023-Work with founders and VCs to craft scalable marketing strategies and GTM deliverables at each growth stage. (Clients include start-ups in generative AI, marketplaces, wellness and lifestyle brands.)
-Keep pace with current marketing trends to expand my operating expertise.
-Create workshops for VC events, sharing expertise across digital marketing, GTM, and omnichannel expansion. -Building an accelerator program for early stage scale-ups in the FemTech, Brand/Retail, and Enterprise AI spaces.
Mercari USDirector of Marketing
May. 2019 - May. 2023
Caroline Alessi ConsultingGTM and Marketing Strategy Consultant
Aug. 2018Work with companies (particularly seed, Series A and Series B) in all aspects of GTM and marketing strategy to define and meet overall business goals. Expertise includes: Retention & CRM; general marketing brand/awareness; performance; product.
CocoflossVP/Head of Marketing, Brand & Growth
Apr. 2018 - May. 2019
KiwiCo, Inc.Marketing Manager
Oct. 2017 - Mar. 2018San Francisco Bay Area
Stella & Dot Family of BrandsAssociate Marketing Manager
May. 2016 - Oct. 2017-Digital strategy and brand management -Acquisition and paid media (including SEO/SEM, retargeting, affiliate, paid social media, email channels)
Stella & Dot Family of BrandsSenior Marketing Specialist
May. 2016 - Feb. 2017
Stella & Dot Family of BrandsDigital Marketing Coordinator
Oct. 2015 - May. 2016• Created and executed 360 degree marketing campaigns, including site, email and social
• Led cross-functional A/B testing across site and email with our PM team
Hearts On FireMerchandise Planning & Marketing Coordinator
Dec. 2014 - Sep. 2015Boston, Massachusetts• Cross-functional product management with Sales, PD & Design teams to optimize growth and ROI
• Ecommerce strategic planning to identify opportunities for digital engagement & improvement
• Competitive analyses and research to manage the flow of product assortments and current trends
• Profit analysis to ensure that events met target metrics
• Planned and managed sales, margin and inventory to optimize revenue and long-term growth
Merrill LynchClient Associate
Nov. 2013 - Nov. 2014Boston, Massachusetts• Analyzed market trends and deal activity to source new clients
• Helped to advise clients on portfolio growth and wealth management strategies
CoachGlobal Web Planner & Merchandiser
Jun. 2013 - Aug. 2013• Modified and sequenced e-commerce site based on web sales, retail sales and inventory
• Recommended planning/forecasting/assortment strategy for 3 product categories: iPhone cases, Jewelry & Pet
Alvin ValleyGrowth Marketer
Jun. 2012 - Aug. 2012greater new york city area• Assisted in building start‐up direct-to-consumer e‐commerce business
• Created and monitored digital marketing campaigns from copy & testing stages through deployment
TheoryGrowth Marketer
Jun. 2010 - Aug. 2011greater new york city area• Assisted with the expansion of e‐commerce division, including a launch into Asian markets
• Analyzed financial performance, designed marketing campaigns & managed site merchandising
• Created, launched and optimized email marketing strategies and campaigns
• Led market appointment with the head merchant at Neiman Marcus (Dallas office)
(Two summers)
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