Marketing Leader and Consultant@High Plains Consulting
Verified
Strategic marketing leader with over 13 years in high-growth tech firms and Fortune 500 companies. Developed a unified brand and growth approach, leading to outcomes such as 225% lead conversion increase; 48% boost in retention; and 24% increased market share. Expert in using data analytics and creative storytelling to craft full-funnel campaigns that consistently show triple-digit revenue growth. Allocate multi-million dollar budgets to customer-centric, cross-platform initiatives, with a track record of over 100% ROI improvement. Leverage rigorous experimentation and segmentation to automate digital programs, with results such as 15% quarterly growth. Lead and foster cross-functional and remote teams for 8 years. Content marketer with deep experience establishing innovative, high-performing channel mix. Partner with Engineering, MarTech and Product teams to deliver effective acquisition and retention programs.More...