I used to be a fashion designer, but in the past few years I have retired to the background and my shareholding in the company has made me a member of the board of directors because I have a very good team that allows me to spend more time doing what I like to do.More...
Alexandre Farias
Consultant@Theory
Verified
Alexandre Farias is a seasoned consultant. He boasts an extensive background in business analysis, strategic planning, and project management, contributing significantly to the growth and success of the organization. With a strong aptitude for problem-solving and a knack for turning ideas into successful strategies, Alexandre has proven to be an invaluable asset to Theory. His roles at the company encompass providing expert advice, formulating business strategies, and driving operational improvements. AlexaMore...
Ella Li
Non Executive Director@Theory
Verified
Caroline Alessi
Marketing Leader and Consultant@High Plains Consulting
Verified
Strategic marketing leader with over 13 years in high-growth tech firms and Fortune 500 companies. Developed a unified brand and growth approach, leading to outcomes such as 225% lead conversion increase; 48% boost in retention; and 24% increased market share. Expert in using data analytics and creative storytelling to craft full-funnel campaigns that consistently show triple-digit revenue growth. Allocate multi-million dollar budgets to customer-centric, cross-platform initiatives, with a track record of over 100% ROI improvement. Leverage rigorous experimentation and segmentation to automate digital programs, with results such as 15% quarterly growth. Lead and foster cross-functional and remote teams for 8 years. Content marketer with deep experience establishing innovative, high-performing channel mix. Partner with Engineering, MarTech and Product teams to deliver effective acquisition and retention programs.More...