Red BullGlobal Brand Insights Manager
Jan. 2020 - Mar. 2023Fuschl am See, Salzburg, Austria• Delivered actionable insights to inform global strategy by analyzing internal and external data sources, integrating research findings into business planning.
• Designed and managed international research projects, including brand tracking, trial, creative testing, and product evaluation—owning the full project lifecycle from scoping to final presentation.
• Collaborated closely with markets and departments to translate research outcomes into strategic recommendations, ensuring relevance and practical application.
• Created comprehensive reports and presentations tailored for leadership and global stakeholders, supporting data-driven decision-making across functions.
• Led training and consulting sessions to empower teams in leveraging insights effectively, building internal capabilities and fostering knowledge sharing.
• Oversaw vendor selection, budget planning, and contract management for outsourced research partners, ensuring quality, compliance, and cost efficiency.
• Consistently trained and mentored interns, graduates and juniors to help them excel and grow in their given roles