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Work Background
عمل مستقلSustainability and ESG Consultant
Apr. 2024Amman, Jordan- Develop comprehensive sustainability and ESG strategies tailored to the unique needs and objectives of clients across various industries.
- Lead sustainable transformations within organizations by implementing impactful initiatives and fostering a culture of environmental and social responsibility.
- Provide expertise in GRI reporting, ensuring transparent and effective communication of sustainability efforts in alignment with global standards.
- Design and deliver sustainability trainings for employees and leadership teams, empowering them with the knowledge and skills to drive sustainable practices.
- Conduct thorough sustainability assessments to identify areas for improvement and develop actionable plans for sustainability enhancement.
- Craft engaging sustainability communications to effectively convey the value of sustainability initiatives to stakeholders and the broader community.
Philip Morris InternationalCombustible Category Lead - Levant
Aug. 2022 - Mar. 2024Amman, Jordan- Strategic Portfolio Management: Overseeing marketing initiatives for Levant's combustible
product portfolio.
- Production Development Collaboration: Collaborated closely with the product
development team to introduce new products, delist, and modify current products, ensuring
alignment with market demands and strategic objectives.
- Project Management: Led cross-functional project teams, locally and globally, to ensure
the successful execution of marketing campaigns and initiatives, from inception to
completion.
- Budget Management: Responsible for tracking and optimizing the marketing budget in
Levant.
- Agency Coordination: Managing relationships with local and international creative
agencies to execute marketing campaigns effectively.
- Campaign Analytics: Establishing and monitoring campaign KPIs and performance
metrics.
AlBalad TheatreMarketing Consultant
Oct. 2021 - Aug. 2022Amman, JordanStrategist for a nonprofit community theater, employing academic marketing research and methodologies to support the revitalization effort.
Roya TVWriter and Presenter - Estatika Show
Sep. 2020 - Nov. 2020Amman, JordanA personal endeavor into philosophy and art using digital media which developed into a segment on Jordan’s highest rated TV channel Roya TV.
Philip Morris InternationalMessaging and Communication Coordinator
Aug. 2020 - Aug. 2022Amman, Jordan- Message Coordination: Effectively coordinated messaging and communication strategies.
- Launch Support: Supported regional brand teams in drafting and executing launch plans.
- Agency Liaison: Managed communication with creative and marketing agencies for campaign execution.
- Content Creation: Created online and offline brand content. Notable Projects: Teak and Purple Wave HEETS Launch, IQOS E-Commerce Website Launch, Taste Advisor, IQOS LET'S JO Program, IAQADEMY, L&M First Cut Launch, Marlboro Gold Revamp, and Marlboro Touch Revamp.
Philip Morris InternationalOmnichannel and Digital Deployment Coordinator
Feb. 2020 - Aug. 2020Amman, Jordan- Messaging Toolbox Management: Developed and managed messaging toolboxes for products.
- Training Leadership: Designed and delivered training plans for stakeholders.
- Content Strategy: Managed and created media content for B2B online channels, aiding B2C content.
- Cross-Functional Collaboration: Facilitated collaboration across teams.
- Retail and Education Management: Oversaw retail, 3rd party, and internal education Notable Projects: IQOS 3 DUO Launch, HEET Selection Launch, IQOS MGM and EGM Programs, Sales Experts IQOS Training, and COVID-19 Emergency Action Plan for Digital Trade Engagement App.
Philip Morris InternationalCommercial Deployment Executive
Jun. 2018 - Jan. 2020Amman, Jordan- Initiative Support: Facilitated deployment of local initiatives and drafted launch plans.
- Commercial Functions: Provided support for commercial functions.
- Agency Coordination: Coordinated communication with creative and marketing agencies. Notable Projects: Point of Sale Materials Revamp Project, L&M Loft Launch, Marlboro 3.0 Launch, Wholesale Incentive Program, Parliament Deep Blue Launch, Parliament/L&M Price Swap.
Al-Arabia Company For Manufacturing Carbonated Drinks and JuicesMarketing Executive
Sep. 2017 - Feb. 2018Amman, Jordan- Managed social media accounts and media plans.
- Supported B2B CRM programs.
- Assisted in drafting B2C marketing plans. Notable Projects: GULFOOD 2018, E-Commerce Channels, Central Africa Expansion Plan
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