Ehab Alkhalili

Marketing and Sustainability Consultant @Self employeed

MarketingMarketing DirectorInterior DesignerCreative ProducerProduct DesignerGraphic Designer🐦 DesignBrand DesignerConsultingEntertainmentIllustratorCopywriterBrand Marketing ManagerCommunications ManagerContent Manager

Ehab Alkhalili is a seasoned marketing professional with over seven years of experience in FMCG marketing and consulting. He occupied numerous positions at Philip Morris International the latest of which was as a Combustible Products Category Lead for Philip Morris in the Levant, where he oversaw strategic marketing initiatives and manages cross-functional collaboration between local, regional, and global teams. Ehab holds a Bachelor's degree in Marketing from the University of Jordan, with specialized certifications in sustainability, project management, and data analysis from institutions such as the University of Cambridge and Imperial College Business School. He is also a Certified GRI Professional and has extensive experience in sustainability leadership and environmental practices. In addition to his corporate career, Ehab has consulted for luxury brands and nonprofit organizations, bringing a strategic focus to their growth and community impact efforts.

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Work Background

عمل مستقلSustainability and ESG Consultant

Apr. 2024Amman, Jordan- Develop comprehensive sustainability and ESG strategies tailored to the unique needs and objectives of clients across various industries. - Lead sustainable transformations within organizations by implementing impactful initiatives and fostering a culture of environmental and social responsibility. - Provide expertise in GRI reporting, ensuring transparent and effective communication of sustainability efforts in alignment with global standards. - Design and deliver sustainability trainings for employees and leadership teams, empowering them with the knowledge and skills to drive sustainable practices. - Conduct thorough sustainability assessments to identify areas for improvement and develop actionable plans for sustainability enhancement. - Craft engaging sustainability communications to effectively convey the value of sustainability initiatives to stakeholders and the broader community.

Philip Morris InternationalCombustible Category Lead - Levant

Aug. 2022 - Mar. 2024Amman, Jordan- Strategic Portfolio Management: Overseeing marketing initiatives for Levant's combustible product portfolio. - Production Development Collaboration: Collaborated closely with the product development team to introduce new products, delist, and modify current products, ensuring alignment with market demands and strategic objectives. - Project Management: Led cross-functional project teams, locally and globally, to ensure the successful execution of marketing campaigns and initiatives, from inception to completion. - Budget Management: Responsible for tracking and optimizing the marketing budget in Levant. - Agency Coordination: Managing relationships with local and international creative agencies to execute marketing campaigns effectively. - Campaign Analytics: Establishing and monitoring campaign KPIs and performance metrics.

AlBalad TheatreMarketing Consultant

Oct. 2021 - Aug. 2022Amman, JordanStrategist for a nonprofit community theater, employing academic marketing research and methodologies to support the revitalization effort.

Philip Morris InternationalMessaging and Communication Coordinator

Aug. 2020 - Aug. 2022Amman, Jordan- Message Coordination: Effectively coordinated messaging and communication strategies. - Launch Support: Supported regional brand teams in drafting and executing launch plans. - Agency Liaison: Managed communication with creative and marketing agencies for campaign execution. - Content Creation: Created online and offline brand content. Notable Projects: Teak and Purple Wave HEETS Launch, IQOS E-Commerce Website Launch, Taste Advisor, IQOS LET'S JO Program, IAQADEMY, L&M First Cut Launch, Marlboro Gold Revamp, and Marlboro Touch Revamp.

Roya TVWriter and Presenter - Estatika Show

Sep. 2020 - Nov. 2020Amman, JordanA personal endeavor into philosophy and art using digital media which developed into a segment on Jordan’s highest rated TV channel Roya TV.

Philip Morris InternationalOmnichannel and Digital Deployment Coordinator

Feb. 2020 - Aug. 2020Amman, Jordan- Messaging Toolbox Management: Developed and managed messaging toolboxes for products. - Training Leadership: Designed and delivered training plans for stakeholders. - Content Strategy: Managed and created media content for B2B online channels, aiding B2C content. - Cross-Functional Collaboration: Facilitated collaboration across teams. - Retail and Education Management: Oversaw retail, 3rd party, and internal education Notable Projects: IQOS 3 DUO Launch, HEET Selection Launch, IQOS MGM and EGM Programs, Sales Experts IQOS Training, and COVID-19 Emergency Action Plan for Digital Trade Engagement App.

Philip Morris InternationalCommercial Deployment Executive

Jun. 2018 - Jan. 2020Amman, Jordan- Initiative Support: Facilitated deployment of local initiatives and drafted launch plans. - Commercial Functions: Provided support for commercial functions. - Agency Coordination: Coordinated communication with creative and marketing agencies. Notable Projects: Point of Sale Materials Revamp Project, L&M Loft Launch, Marlboro 3.0 Launch, Wholesale Incentive Program, Parliament Deep Blue Launch, Parliament/L&M Price Swap.

Al-Arabia Company For Manufacturing Carbonated Drinks and JuicesMarketing Executive

Sep. 2017 - Feb. 2018Amman, Jordan- Managed social media accounts and media plans. - Supported B2B CRM programs. - Assisted in drafting B2C marketing plans. Notable Projects: GULFOOD 2018, E-Commerce Channels, Central Africa Expansion Plan

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