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Work Background
PavilionExecutive member
Aug. 2023San Francisco Bay Area
Position²Head of Marketing / Marketing Executive
Feb. 2022Santa Clara, California, United StatesManaging the entire book of work for my Agency, the Marketing team and I are focused on Brand activation to support the efforts of our Sales team and drive revenue. Responsible for creating and executing our marketing strategy - my focus is on content marketing, social marketing, experiential marketing and email marketing. Develop positioning and messaging for the Agency – supporting our core marketing campaigns from the creative brief to execution. - Coming into Position2, their social media channels were on life support - I started executing a consistent organic approach. The results are impressions went up 5x and the engagement % went up 3x. - Managed four Go-to-Market and community building events last year - directly driving $1.05MM in revenue.
EpsilonAccount Director
May. 2021 - Feb. 2022San Francisco Bay Areas the primary relationship manager for Sephora and Union Bank, managed a book of work worth $5MM a year. Managing all client work requests and billing - in addition to much of the financial component of the relationship. In supporting these clients to the best of my ability, I managed a team of Account Managers that supported both the Sephora and Yahoo businesses. - Identified new project opportunities across multiple business units with my primary client (resulting in $50k of upsell in my first year) – closed additional gaps in the main contract that led to an additional $45k in revenue. Managed all aspects of change orders and project scopes. - Maintained consistent client meetings with client leadership. Providing updates on all angles of the business, as well as thought leadership from our strategy team.
IPSYSr Marketing Manager
Nov. 2019 - Aug. 2020San Mateo, California, United StatesManaged both the Site Marketing and Email / Push teams in support of engagement and retention marketing efforts – highlighting commerce / retail moments for our active subscribers. Supporting both teams daily with campaign planning and overall strategy. Solely responsible for developing the marketing strategy to bring former customers back to the IPSY subscription service. As the lead for new customer onboarding, managing the onboarding campaign series – from both a strategic and execution perspective. Working with the engineering team, I functioned as the business owner for the website CMS replacement – leading the effort. Additionally, I was the creative lead for the Lifecycle Marketing team.
Roku Inc.Head of Email
May. 2018 - Nov. 2019San Jose, California, United StatesLed a team of seasoned Email Campaign Managers - supporting their day-to-day efforts, collaborating our primary stakeholders (Product and Retail marketing teams) to deliver engaging email marketing to our customers. We deployed over 500MM emails a year focused on platform engagement, media partners and Roku products. Led the development of new product capability within Email Operations as well as enhancements that improved efficiency and speed to market. - Responsible for budget planning and managing vendor spend, as well as manage the day to day engagement and overall relationship with our primary vendors (Salesforce and Persado). -Setup and led the RFP process for a new primary Email Service Provider, with the goal of enhancing Roku’s ability to deliver one-to-one communications to their customers.
JPMorgan Chase & Co.Vice President / Marketing Manager
Mar. 2013 - May. 2018Wilmington, Delaware, United StatesAs Product Owner of the Marketing Platform (built on an Adobe AEM environment), I managed the technology enhancements and defect tracking (platform backlog) for the web and email channels. Working closely with channel stakeholders – I gathered and wrote the business requirements for upcoming sprints for the development teams. Responsible for reporting platform updates and status to the Executive leadership team. Other accomplishments during my tenure at JPMC include: • Set up and launched the first self-serve email deployment capability at JPMC, utilizing Epsilon's Harmony platform.
• Managed three different teams within my department (Email Build, Campaign Execution and Digital Asset Build), supported these teams on a day to day basis - ensuring they delivered campaign / project work on-time and with a high degree of quality.
• Managed the budget and overall spend for my department with our primary ESP.
• Worked closely with external agencies and our primary ESP, Epsilon – I managed quality issues as well as developed new capabilities and tactics. • Co-wrote the Chase Coding Standards, which helped improved the overall quality and consistency of digital assets.
• Developed multiple Email Best Practice materials, presenting them to our internal Marketing teams – directly improving their understanding of the channel.
• Managed the development of the ADA guidelines for email design and coding that supports the Bank’s stated goal of AA compliance – a first for JPMC. As a Digital subject matter expert on my team - I actively engaged with our Chase Marketing partners as well as other stakeholders on developing new strategies or capabilities.
AAA Club AllianceManaging Art Director
Jan. 2012 - Mar. 2013Wilmington, Delaware, United StatesAs Art Director – I managed the entire design practice for the company’s internal creative agency. Directly managing a team of both traditional and digital designers – I managed all of work that flowed into the agency – handling the initial intake and trafficking of that work as well as the creative direction upon assignment. Depending on the need – I conducted 'ideation' sessions with the design team as well as the clients – to kick off the more challenging projects. Working closely with my Sr. Account Manager – we met with clients to assist in the development of their overall marketing strategies for our member-facing campaigns and landing pages for dozens of products and services. Partnering with other stakeholders in Corporate Marketing to analyze campaign performance data – we identified opportunities for campaign optimization from a strategy and creative perspective. • Developed and executed a transition plan to move several teams forward into a true ‘agency model’, which lessened client confusion (improving the overall client relationship) as well as improved communication and accountability between the various teams.
AAA Club AllianceInteractive Marketing Manager
Feb. 2010 - Jan. 2012Wilmington, Delaware, United StatesAs Interactive Marketing Manager – I managed a team tasked with delivering email campaigns for our Travel, Financial Services, Sports, Retail and Discount marketing teams. My team delivered customized email creative that offered dozens of products and services to our 3.7 MM members. Sending over 40 MM emails in 2011 – my team delivered engaging email and landing page creative on behalf of our clients to our members. Held recurring meetings with our clients on a monthly basis to provide campaign reporting on their previous efforts while helping them develop their upcoming campaigns. • Using campaign metrics, including reporting from Site Catalyst, I led my team in optimization conversations with multiple lines of business – identifying revenue driven by individual campaigns and developing strategies to improve it.
• Developed a video capability for our clients. Utilizing the HTML 5 video tag we were able to successfully deliver embedded video content in our emails – enriching our messaging to our customers.
LyondellBasellWebsite Manager - North America
Oct. 2006 - Mar. 2009Wilmington, Delaware, United StatesAs a Website Manager (North American region) for LyondellBasell, I managed the content and capabilities of the website as well as the digital marketing communication plans for our North American business units. As a key part of my role – I co-led our website re-design project (for Basell.com). Specifically for the re-design, I co-wrote the functional requirements and technical specifications with our development vendor and internal IT group. Utilizing my considerable design experience – I acted as the liaison between our agency of record and development vendor to effectively create a usable website interface that vastly improved the user experience for our customers. In addition, I managed all interactive projects from start to finish, frequently working with cross cultural as well as cross functional teams delivering an engaging interactive experience for our customers. • Co-led the project team on the re-design and development effort for the re-launch Basell.com. Working with cross-cultural teams in five time zones, our team completed a €500,000 project on-time and in budget.
• Working closely with third party chemical industry portals, I developed the Corporate Communication department’s first ever Interactive marketing plan.
LiquidHubCreative Director
Jun. 2005 - Sep. 2006Wilmington, Delaware, United StatesAs a Creative Director for the Global Neuroscience team at AstraZeneca, I was engaged as a Marketing consultant supporting the Brand marketing efforts for key Neuroscience products. Working closely with my clients and external agencies – I directed both our designers and developers in delivering digital marketing campaigns reinforcing key Brand messaging for Zomig and Seroquel. As Lead contributor in the design, development and implementation of both a product and a Key Opinion Leader (KOL) web site for an emerging Neuroscience Brand – I also drove the eMarketing strategy for the Global Brand team as well. • Led the redesign of a global Psychiatry portal to update the look and feel as well as the usability of the website. Managed the development and execution of both a PPC and interactive advertising campaign to announce the website re-launch.
• Led the e-Detailing capability for the Global Neuroscience team - managing multiple campaigns, from project kickoff to completion. Captured campaign reporting and program learnings in case studies that were accessible to all Brand Marketing teams through a best practice website that I developed.
AquentSr. Web Designer / Interactive Marketer
Oct. 2000 - Jun. 2005Wilmington, Delaware, United StatesI worked through Aquent as a Sr. Web Designer – eventually moving into an Interactive Marketer / Project Manager role for my primary client - AstraZeneca. In my role as a Sr. Web Designer, I delivered engaging, interactive marketing collateral for a variety top tier Pharmaceutical Brands, including Crestor, Rhinocort Aqua and Nexium. Delivering web advertising, flash animations and website design that supported the Brand strategies, to the total satisfaction of my clients. Moving forward as an Interactive Marketer / Project Manager, I continued my focus on delivering engaging creative design, but expanded my capabilities to managing vendors and partners – directing them in the creative design process on behalf of my clients - ensuring the timely delivery of the digital marketing materials. Presented reporting and campaign metrics to Sr. leaders and Brand marketers throughout the project lifecycle – with an eye towards campaign optimization. • Led the redesign effort on a healthcare professional web site for an AstraZeneca cardiovascular product (Toprol-XL) that was expected to break $1 billion in global sales by the end of the product’s lifecycle.
• Managed the production and successful launch of AstraZeneca’s first multi-lingual / multi-country consumer survey that was produced in-house at a cost savings of 70%. Coordinated the online media campaign with Global PR efforts to optimize survey awareness and as an end result increased the number of completions of the survey.
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