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Work Background
MeditopiaHead of User Acquisition
Jan. 2022Barcelona, Catalonia, Spain
LIFULL ConnectHead of User Acquisition
Jan. 2021 - Jan. 2022Barcelona
delitbeeGrowth Advisor
Aug. 2020 - Jul. 2021
letgoDirector of User Acquisition
Jan. 2017 - Oct. 2020Greater New York City Area
letgoMobile Marketing Manager - User Acquisition & Retention
May. 2015 - Jan. 2017Barcelona y alrededores, España
TrovitProduct Marketing - Mobile Apps & Display
Jun. 2014 - May. 2015Barcelona Area, Spain- Managing the mobile apps user acquisition campaigns
- Managing the traffic acquisition and online marketing campaigns for mobile devices and display platforms
- Project management of Trovit Affiliates project, prioritizing tasks with developers and designers - Defining product features for Trovit Affiliates project - Keeping tack of project KPIs, data analysis via Google BigQuery, SQL and Excel mainly,
TrovitProduct Marketing Lead - Traffic Acquisition
Sep. 2013 - Jun. 2014Barcelona Area, Spain• Coordinating the Traffic Acquisition team’s workflow.
• Collaborating with marketing specialist for creation and measurement of online marketing campaigns in both search and display networks (Google Adwords, Bing, Facebook, RTB, Criteo and other affiliates) • Prioritizing and monitoring developers’ work on weekly basis
• Working closely with web, monetization and sales teams in order to coordinate efforts for launching specific marketing campaigns and testing new web features. • Keeping track of projects KPIs, analyzing data via Google BigQuery, SQL and Excel mainly.
TrovitMedia Buying Specialist
Apr. 2012 - Sep. 2013Barcelona Area, Spain• Managing multilingual campaigns being the person ultimately responsible for meeting volume and ROI goals. Platforms include Google Adwords, Criteo, Yahoo, Bing and Facebook for desktop, mobile and mobile apps
• Working alongside with a dedicated developer to automate the optimization of the marketing campaigns, defining algorithms and analysing results.
• Defining new features for user interaction in order to increase the volume of conversions. • Working together with country managers to improve the quality of campaigns
• Dealing with the monetization of part of Trovit inventory
Master.DSEM & SMM Manager
Feb. 2011 - Apr. 2012Zaragoza Area, SpainResponsible for the lead generation process within the Spanish market, including SEM strategy, web analytics & budget control In particular:
- Coordinating the work of a team of Adwords Planners
- Coordinating the optimisation of more than 20 Google Adwords Accounts
- Developing and measuring a Facebook Ads Strategy
- Developing and measuring a Yahoo Marketing Strategy
- Participating and analysing A/B Testing on landing pages
- Web Analytics
- Link with Google, Facebook and Yahoo Account Managers
- Budget Control
- Reporting
AccuraCastDigital Marketing Executive
Feb. 2010 - Feb. 2011London, United KingdomSEO consulting, SEM strategy & Social Media Marketing.
Managing a team of link builders and content writers.
resourcing ltdInternational Recruitment Consultant
Aug. 2009 - Mar. 2010London, United KingdomMarket research, advertising & communication, SEO, online marketing, communication, research, attraction, headhunting,
LGB GmbHAssistentin für Fremdsprachen
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