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Work Background
Crystal mobile communication. (CMC SAL)General Manager
Feb. 2018LebanonLocal official distributor for Samsung, Huawei, Nokia, Alcatel. Official Reseller for Apple, OPPO, VIVO, Realme. Official Distributor for local operators Touch and Alfa.
Official service partner for Huawei.
LenovoSmartphone Country Sales Manager - Levant
Dec. 2014 - Jan. 2018Achievements: Achieved 8% market share for Lenovo smartphones in one year plus based on push model only
due to limited resources.
Implemented a unique GTM and Compensation programs for retailers which guarantees
profitability with minimum price burning.
Created a differentiated service to both retailers and consumers which gave competitive edge to
sales: half day TAT with very affordable repair cost to consumer and less than 2% bounce rate.
Reduced DOA care cost by 50% via a new validation process.
Achieved highest PCON (P&L) in the region over 2 years. Responsibilities: Manage the Lenovo smartphone business in Levant from sales, marketing, retail and service
perspectives.
Responsible for the countries P&L
Key account management for mainly distributors, service providers, operators and top KDR and
retailers.
Increase Lenovo’s market share by maintaining fruitful PCON.
NokiaLevant Sales Hub Manager
Oct. 2012 - Nov. 2014Lebanon, BeirutBusiness Manager for Libya, Syria, South Sudan and North Sudan. Ramped up sales Hub in Jordan covering Syria, North Sudan, South Sudan and Libya in 6 months. Achievements • Captured 10% of the Libyan market, in the first Quarter, in spite of the gray and the distribution challenges.
NokiaChannel Development Manager
Jan. 2010 - Oct. 2012LebanonCare Network Development Manager for the Levant countries. Responsibilities:
Develop and manage Care channels in the respective countries.
Train and Develop highly competent and effective teams who can deliver exceptional service with exceptional profit. Achieve high customer satisfaction level.
Contribute to warranty sales through after sales service.
Build the brand loyalty and reputation. Achievements: • While acting as GM for Nokia Care partner for 6 months we managed the following:
o Turned market senses in 6 months from (-50%) to (95%) with minimum investment by focusing on people competency development and unique customer experience.
o By cleaning the P&L & managing the cash flow, we reduced the expenses by 30%. o In 3 weeks we managed to develop and implement a housekeeping system (FPOSS) for sales and care services in line with the internal process.
o Managed a position of conflict between partner and supplier without any issue and with positive figures for both sides.
• Drafted and implemented unified processes and procedures accepted by all partners across four countries having totally different business and market conditions.
NokiaCare Manager
Jan. 2009 - Dec. 2012- Ramp up Lebanon’s Care Channel in 6months with global standards - Restructure Syria Care channel by reducing its Opex by 30% and increase C-Sat by 50%
NokiaTraining Manager
Jan. 2008 - Dec. 2009Nokia InternationalTrained on Curriculum for Retail channel excellence development, Soft skills and products. Responsibilities:
Managing, training, coaching and directing, through product and soft skills training, the Lebanese and Syrian field force teams.
Prepare the retail team before going to market. Achievements: Awarded best trainer for MEA region within 6 months of joining.
Key contributor to Lebanon and Syria teams having highest performance in MEA.
ACES S.A.L.Marketing Manager
Jan. 2006 - Dec. 2008LebanonMarketing Manager for Panasonic
ACES S.A.L.Sales Manager
Jan. 2004 - Jan. 2006LebanonSales Manager for Panasonic
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