Valerio Pini

Graphic Designer & Web Designer @Freelance, self-employed

UX/UI DesignerGraphic Designer🐦 DesignBrand DesignerMotion Designer3D DesignerPresentation Designer

My name is Valerio Pini and I am a graphic and web designer. I began my professional journey during the pandemic, mastering digital branding and UI/UX and contributing to Gerundio Creative Agency's "Agency of the Year" win in 2021. That same year, I collaborated with the start-up Ibiza Token, where I developed the brand identity, their website with Html/Css and UI/UX for their online marketplace and mobile apps. As we transitioned back to in-person activities, I expanded my expertise into the events sector, collaborating with EAK Digital, we created UI/UX, visual identities, digital campaigns. My designs have supported events hosting over 5,000 guests, for brands such Istanbul Blockchain Week, BlockDown, and Ibiza NXT. In the last year I improved my expertise as a Web Designer, making e-commerces and landing pages using Wordpress, Oxygen Builder, Avada and Slider Revolution.

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Work Background

FreelanceGraphic Designer

Dec. 2022Brand Design: -Comprehensive brand identity development: Define core brand values, target audience, tone of voice, and visual identity. -Visual assets creation: Design and develop a cohesive visual system including logo, website, and social media assets. -Large-scale event focus: Cater to the specific needs of digital services and events with over 5000 attendees. UI/UX Design: -Data-driven design: Conduct in-depth data analysis to inform design decisions. -User-centered approach: Prioritize user needs and objectives throughout the design process. -Interactive prototypes: Create engaging and functional wireframes and interactive prototypes. Web Development: -Custom website solutions: Build bespoke websites and digital storefronts. -CMS expertise: Leverage platforms like WordPress, Elementor, Avada, and Slider Revolution for dynamic and user-friendly experiences. Social Media Content Strategy: -Audience-centric content: Define target audience, create buyer personas, and identify optimal social channels. -Content planning and creation: Develop a comprehensive editorial calendar and produce engaging content. Key Clients: EAk Digital, Istanbul Blockchain Week, Blockdown, Flowing Downward

Ibiza TokenGraphic designer

Feb. 2021 - Dec. 2022Ibiza, Baleari, SpagnaCorporate Identity & Logo Design: Define core brand values, target audience, and visual identity. Develop a recognizable visual identity for the service ecosystem, reflecting core brand values. Brand main products: Ibiza Token, Ibiza Token NFT marketplace, Ibiza Magazine, and Ibiza Pay. Web Design & UI/UX: Define objectives and conduct data analysis. Wireframe and prototype the Ibiza Token NFT marketplace, providing customers with a platform to discover Ibiza artists and their digital art. Social Media Content & Web Advertising: Create static posts, motion graphic videos, carousels, stories, and reels to educate people about Web3, blockchain, and the cultural heritage of Ibiza Token NFTs. Events Design: Define visual identity, UI/UX, and social media content templates. Plan topics, guests, speakers, and web advertising designs for events. Design print materials such as backdrops, signage, vinyls, and rollups to set up event locations.

GERUNDIOGraphic designer junior

Sep. 2020 - Nov. 2021Roma, Lazio, ItaliaSocial Media & Online Advertising: Design of inbound and outbound social media content, including static posts, motion graphic videos, carousels, stories, and reels for clients such as Todis, The Gelatist, and Malinconico&Gentile. Brand Design: Definition of core business values, target audience, positioning, and visual identity, including logo, letterheads, business cards, and social media content for clients like Marateale. UI/UX Design: Data analysis, objective definition, targeting, wireframing, and prototyping interfaces for companies like Aebio System and Todis. Print Design: Production of print assets such as brochures, manuals, and flyers for clients like The Gelatist. Presentation Design: Creative branded presentations with visually engaging covers, data charts, and strategic storytelling. Email Marketing Design: Design of targeted emails and newsletters for the client Todis.

The Green Side of PinkDesigner grafico

Apr. 2020 - Aug. 2021Milano, Lombardia, ItaliaBrand Identity: definition of the visual identity, logo, social media content, blog website, with the objective to define a new institutional positioning through non-profit organizations environment.

RelateGraphic Design Internship

Aug. 2019 - Apr. 2020Stoccolma, SveziaCommunication Campaigns: Generate brand awareness and positioning through the claim"Online dating is not a fast food." Social media content & web adv: Static posts, motion graphic videos, carousels, Ig stories. SEO Optimization. Photo shooting and photo editing for events.

studenteStudente

Nov. 2016 - Oct. 2019Roma, Italia