Yan Grinshtein - Product Design Leader, Self

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Network Power<100 people

Roles

🔥75%

Startup Founder

✨50%

Business Owner

🧑‍💼50%

C-level Executive

Geos

🇺🇸50%

United States

🇲🇹25%

Malta

🇸🇬25%

Singapore

Work Background

Augment AIProduct Design Advisor

Dec. 2023Remote

UI/UX Global Summit 23Committee Member

Jan. 2023 - Mar. 2023RemoteGlobal UX/UI Annual Conference

CanWeProduct Design Strategy Advisor

Sep. 2022Remote

CanWeHead Of Design

Jun. 2022 - Sep. 2022RemoteContinue supporting my team and working with the co-founders to keep building the future of the company and the product.

Augment AIHead Of Design

Jun. 2022 - Dec. 2023RemoteCollaborated with executive team (CEO/CTO, Head of Product) to formulate and execute product roadmap Led multi-disciplinary design team, providing insights into User-Centered Design perspective Assessed and evaluated product potential, MVP, and determined steps for product realization Oversaw research roadmap planning, tool-stack management, and collaboration strategies Spearheaded evolution of macOS App and contributed to planning of Augment Mobile AI Assistant Drove innovations: Unintrusive Contextual AI Interactions, Permissions Level Guided Onboarding Experience, and contextually aware Predictive AI Experience Contributed to heightened growth of early adopters and garnered investor enthusiasm. Selected to IxDA 2023 Interaction Awards Shortlist.

Augment AIHead Of Design

Mar. 2022 - Jun. 2022RemoteBuilding the future of Productivity Born inside the Allen Institute for Artificial Intelligence (Ai2) Incubator, we’re currently in stealth mode and recently closed our seed funding at the start of 2022. Our founding team came together based on a strong shared belief that all our devices and apps should be working together to do so much more for us.

Design Leadership ForumMember

Aug. 2021New York, United States

CanWeHead Of Design

Mar. 2021 - Jun. 2022RemoteRestructured and revitalized the design and research team as Head of Design at Unveil.Social (CanWe) Defined and implemented a collaborative and experimental product development process Key driver behind a rapid design and development flow that facilitated a complete overhaul of the product in just 6 months Led the team to relaunch the app, achieving remarkable results: Achieved over 500% growth in user acquisition within the first 3 months post-relaunch Established and led a multidisciplinary team covering UX Research, UX Design, Product Design, Product UI Design, and UX Writing Ensured comprehensive coverage across design domains to enhance overall product experience Cultivated a research-first mindset and culture at CanWe, fostering innovation through Monthly Design Jams Mentored team members, aligning their roles with their passions, significantly boosting team morale and output Collaborated closely with co-founders to implement regular product roadmap reviews, planning, and prioritization practices Introduced the Data Triangle System to ensure alignment with user needs, business goals, and product objectives Contributed to a transformative period, resulting in a dynamic product relaunch and exceptional user acquisition growth Demonstrated leadership and strategic vision, driving positive outcomes for both the team and the product.

FIDO AllianceUX Task Force Member - Advisor

Sep. 2020 - Jan. 2021Working together with other design leaders from some of the world's largest brands to research, understand and design best practices in Passwordless Consumer Authentication.

adplist.orgMentor

Apr. 2020Mentoring and coaching young and aspiring designers, helping and educating people through career changes and career transitioning into the design industry.

Designed.orgMentor

Apr. 2020 - Dec. 2023

HYPRHead Of Design

Jan. 2020 - Jan. 2021Greater New York City AreaDrastically improved Product Development Process in collaboration with the Head of Product: Improved cross-team collaboration, leading to increased productivity and visibility into ongoing design and development efforts Successfully prioritized features, laying the groundwork for company-wide adoption of the User-Centered Design (UCD) approach Established Accessibility Compliance within the organization: Developed and implemented a clear plan with roadmaps and guidelines for each product to achieve Accessibility Compliance within 12-18 months Integrated Accessibility as a guiding principle in future product development Pioneered the Company's First Design System (HUDS): Streamlined collaboration between Design, Engineering, and Marketing & PR Enhanced efficiency in the design team's workflow, asset management, and asset delivery to both engineering and marketing teams Developed and implemented new Decision-Making Framework - The Data Triangle System: Concentrated efforts on the right functionality and features for planning and development Collected and analyzed data from three key corners of the business: - Outside: Conducted research, testing, and studies from end-users and competitors - Inside: Gathered input from stakeholders, engineers, and other departments - Customers: Collaborated with the Customer Success Team, Sales Team, and Product Advisory Board to understand buyer needs and pain points Initiated and Launched a Product Advisory Board with the CTO: Collaborated with cross-functional teams to gather valuable insights for informed decision-making Demonstrated a commitment to aligning product development with diverse perspectives and business objectives

HYPRUser Experience Lead

Oct. 2016 - Feb. 2020New YorkPromoted a Learning Culture and Redefined Product Development Flow: Championed the integration of User Research, Persona Creation, and Prototyping with Usability Tests as essential components of product development Designed a Product Development Flow emphasizing the validation or invalidation of ideas, features, and new product developments Collaborated with Engineering Leadership to Elevate the Value of UX: Worked closely with engineering leadership and engineers to emphasize the significance of UX and research Assisted product managers in crafting refined user stories, incorporating engineering input at every stage Engaged Fortune 500 Customers in Biometric Modality Preferability Research: Developed a Biometric Modality Preferability Research Methodology for customers, facilitating discovery of preferred biometric modalities Enhanced product deployment and user experience, reducing confusion for Fortune 500 customers Planned and Executed Diverse Research Initiatives: Conducted a wide range of research and studies leading to continuous refinement of products Positioned the company as a leader in passwordless authentication systems within the Global 1000 companies, fostering innovation and sustained growth Established a Robust UX Culture and Conducted Dozens of Studies Annually: Built a pervasive UX culture, conducting numerous studies with hundreds of users across various industries Spearheaded the creation of an End-of-Year UX Report, enhancing transparency and showcasing the company's commitment to user-centric innovation

Frontline TechnologiesUX Designer

Apr. 2016 - Jun. 2016New YorkRedesigned and Enhanced Special Education Web Application: Led the redesign of the company's special education web-based application, focusing on improving user experience, workflows, and UI design Balanced User Needs with Business Goals: Enhanced usability and functionality for end-users while aligning with business goals and requirements In-Depth Understanding of Regulatory Landscape and User Needs: Conducted extensive learning and discovery of state regulations, school district requirements, and special education teachers/providers needs Comprehensive User Research and Data Analysis: Executed user research, interviews, and data analysis, cross-referencing insights with Help Desk and Training Departments for a holistic understanding Usability Enhancement through Information Architecture and Prototyping: Improved usability through strategic information architecture, user flows, and high-fidelity designs Utilized rapid prototyping and high-fidelity functional prototypes, followed by user testing to validate product features Oversaw UI Design Implementation: Supervised the implementation of UI design by the technology department to ensure consistency and fidelity to the intended user experience Advocated for Mobile-First Approach and Agile Methodologies: Championed a Mobile-First mindset, emphasizing the importance of user experience on mobile devices Advocated for the adoption of Agile methodologies and Lean UX principles in the product development process

Centris GroupUX Designer

Apr. 2015 - Apr. 2016Revamped User Experience for Flagship Product IEP Direct: Applied UX design, user research, and usability testing expertise to redesign IEP Direct, a web-based special education application Enhanced Workflow and Collaboration Between Departments: Improved workflow and communication across multiple departments for increased efficiency Trained Product Managers in UX Processes: Effectively trained product managers in UX processes and methodologies to promote a user-centric approach Identified and Addressed Regulatory and User Needs: Identified state regulations, school district requirements, and specific needs of special education teachers and providers Conducted Comprehensive User Research and Analysis: Executed user research, interviews, and data analysis, collaborating with help desk and training departments for holistic insights Oversaw UI Implementation by Engineering: Ensured seamless integration of UX design by overseeing the UI implementation carried out by the engineering team Improved Usability Through Strategic Design Measures: Enhanced usability through information architecture, streamlined user flows, and high-fidelity designs Led the creation of rapid prototypes and functional prototypes followed by thorough user testing Advocated for Mobile-First and Adopted Agile Methodologies: Advocated for a mobile-centric approach and implemented Agile methodologies and Lean UX principles Fostered a more collaborative team environment to enhance overall product development Successfully Redesigned IEP Maintenance Screen: Completed a complex redesign of the IEP maintenance screen, reducing user complaints by eliminating extraneous elements, including 275 links

Solidoodle Llc.Lead UX/Visual Designer

Apr. 2014 - Feb. 2015Brooklyn, New YorkDirected redesign of company’s visual aesthetic, user experience, brand, and all visual assets by managing company’s complete rebrand with new concepts and redesign of corporate and marketing materials with new color scheme, product packaging, website, logo, and signage, enhancing user experience by redesigning online store, and maintaining new brand standards across social media, blog, events, vendor-based marketing projects, and cross promotions. Compiled concept-driven presentations for internal marketing purposes and promotion of new concepts to future investors. Created user experience for mobile app and software. Designed UX for end-to-end ecosystem. Developed low- and high-fidelity wireframes for online store, community site, software UI, and mobile app UI. Helped plan pre-sale marketing campaign, including social media strategy, as well as advising on color palette and copywriting for new products, driving more than $600K in pre-sales. Designed digital product development process incorporating user testing and analysis requirements. Increased online sales 7.5% by redesigning the online store.

dogma+yangrinArt Director

Jan. 2013 - Feb. 2015Ramat Gan, IsraelResponsible for all creative aspect in the company. Client Meetings and Interviews Project Analysis Web and Mobile UX/UI Research and Discovery Visual Design Design Client Consultations

Vector Innovative Inc.Freelance Lead Visual Designer

Nov. 2011 - Dec. 2013Greater New York City AreaLead visual designer across all company divisions, encompassing design of the corporate brand, marketing materials and website. Advised CEO on overall visual approach to company brand and related initiatives Managed multiple projects simultaneously, creating wireframes, site-maps and designs for each division and corresponding client base Directed web and mobile app designs Drove all UI/GUI related projects Analyzed color response through human psychology research and analysis

Fanarchy LimitedBrand & Design Director

Jun. 2011 - Apr. 2013Managing the company's visual aspect, and brand presentation. Branding UX/UI Design Visual Design

GeoLife Ltd.Marketing Director & Brand Manager (North America)

Sep. 2010 - Dec. 2011Rechovot, Israel / London, UKManaged design of GPS navigation UI and Maps, marketing, promo and advertising campaigns. Ensured company brand was used properly by all retailers selling company products Sourced and conducted meetings with potential retail clients in Israel and Ukraine Analyzed new user trends in GPS navigation Managed branding for advertisements and campaigns

MDS Mobile VisionariesFounder & CEO

Nov. 2008 - Jan. 2013MDS Mobile Visionaries is a mobile advertising technology start-up.

COMRAX LTD.Art Director

Nov. 2007 - Nov. 2008Tel Aviv, IsraelOversaw day-to-day operations of 15-person team and act as the direct liaison to core company clients. Created conceptual design ideas and presented to a select group of clients Negotiated and mitigated various challenges with clients such as Volkswagen, Tana Water (later acquired by Strauss Group), Microsoft and BlackBerry Restructured team work flow by establishing a more structured approach including weekly work meetings, clear project deadlines and delivery schedules which increased the quality of work and resulted boosting the company’s reputation, client satisfaction and business growth Managed web, mobile and branding projects direction, design and layout Directed company re-branding, design, and visual direction

recooo.comHead Marketing & Advertising

Jan. 2007 - Dec. 2008Responsible for company's marketing.

JustIn Case MediaArt Director & Lead Designer

Nov. 2006 - Nov. 2007Oceanside, New YorkCharged with the design and development of the brand for new company venture, PointClickEat.com. Created all visual assets and build out of corporate identity Website design and layout Developed advertising & print content Designed UI of online ordering system