Esdras Holderbaum

Head of Digital, Performance, Analytics & Innovation @Last Rocket Agency

💰 Investor & VC🔥 Startup Founder💸 Marketing✔️ ITBusiness Owner💼 C-level Executive👍 Sales & BizDevSound engineerSound designer🧨 Consulting🎥 Entertainment🧮 EducationAngel✨ Business OwnerCOOPortfolio ManagerDigital Ads ManagerMarketing Analytics ManagerSystem AnalystProduct ManagerProject ManagerData EngineerData AnalystBI AnalystTutorPartnerships ManagerAssociate PartnerResearcherAdvisorFounder

Professional in the digital marketing & e-commerce industry, currently serving as the Head of Digital, Performance, Analytics & Innovation at Last Rocket Agency. My team and I generate around $20MM in revenue per year. I am responsible for driving the company's digital strategy, overseeing performance measurement, and leading innovation initiatives for 60 businesses in 21 different segments of the market. With a strong focus on data-driven decisions, I leverage analytics to optimize business performance and foster growth. My role also involves staying ahead of digital trends and implementing innovative solutions to enhance Last Rocket Agency's competitive edge in the market.

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Work Background

TEAMSIX eCommerce GroupHead Of Digital, Strategy & Analytics - Founder

Jan. 2016Santa Catarina, BrazilResponsible for the company's strategy, digital marketing and eCommerce (B&B and B&C) areas.

LAST ROCKET | Digital Data-Driven Marketing AgencyHead of Digital, Head of e-Commerce, Head of Innovation & Analytics, Founder

Feb. 2019Brazil & Netherlands

SC AngelsInvestment Associate

Apr. 2021Blumenau, Santa Catarina, BrazilSCAngels é uma associação, que tem por finalidade formar investidores anjos, através do compartilhamento de experiências e conteúdos no tema de inovação, empreendedorismo, startups e venture capital.

Anjos do BrasilInvestidor Anjo

Feb. 2019 - Nov. 2021Timbó, Santa Catarina, Brazil

Almeida Junior Shopping CentersHead of Digital & Marketplace

Dec. 2020 - Apr. 2021Santa Catarina, BrazilAcesse www.ajplace.com.br e descubra a mágica que está acontecendo no sul do Brasil que em pouco tempo será o dia-a-dia para muitos brasileiros. #ajplace

Almeida Junior Shopping CentersInformation Technology Manager

Jan. 2014 - Dec. 2019BrazilReported to the CAO. As an IT MANAGER, created the IT strategy, and managed direct and cross-functional teams to execute the IT Strategic Master Plan, supporting the entire business group plus 1,800 shopping malls’ stores. As an IT PROGRAM and PROJECT MANAGER, managed over 30 projects, including the IPO (Initial Public Offering) IT-related projects. - Established the IT Strategic Master Plan program giving the strategic direction and executed the related projects such as the IT area restructuring project, Enterprise Resource Planning (ERP) migration program (over 24 companies from the same business group), business processes reengineering (market best practices, LEAN as the backbone); - Delivered the information security, cybersecurity project and the new external data center in private cloud; - Renegotiated IT contracts and established the Shared Service Center (related to IT activities), managing the retail IT operations as IT SERVICE PROVIDER for over 1,800 stores.

Almeida Junior Shopping CentersHead of AJ.LABS (Innovation LAB for Retail)

May. 2015 - May. 2019BrazilLed direct and cross-functional teams. Built and managed the innovation laboratory for retail – research and development (R&D) – focused on customer service, digital marketing, new technologies, and processes establishing the digital transformation and customer-centric culture (DESIGN THINKING) throughout the company. - Executed over 20 digital projects as a program and project manager and established the innovation roadmap; - Managed projects and delivered Research & Development (R&D) on artificial intelligence (e. g. clustering, cognitive analysis and image recognition), customer journey, digital tracking, social-id/psychographics, blockchain, cryptocurrency, neuromarketing, eCommerce (click and collect/brick and mortar), digital marketing and development activities as well; - Unified the strategic data using BI Tableau, ETL database/data warehouse, and artificial intelligence models; - Coach of teams for project management, agile and innovation thinking.

Unimed BlumenauInformation Technology & Innovation Manager

Jan. 2011 - Dec. 2014Santa Catarina, BrazilEstablished the IT Strategic Master Plan program leading a direct and cross-functional team to ensure on-line and real-time healthcare insurance 24/7 for 105,000 customers.

Grupo Empresarial BrandiliInformation Technology Manager

Jan. 2008 - Dec. 2011Santa Catarina, BrazilEstablished a new IT strategic plan and managed the IT area for six branches within retail, textile manufacturing, plastic manufacturing, logistics as well.