Almeida Junior Shopping CentersHead of AJ.LABS (Innovation LAB for Retail)
May. 2015 - May. 2019BrazilLed direct and cross-functional teams. Built and managed the innovation laboratory for retail – research and development (R&D) – focused on customer service, digital marketing, new technologies, and processes establishing the digital transformation and customer-centric culture (DESIGN THINKING) throughout the company.
- Executed over 20 digital projects as a program and project manager and established the innovation roadmap;
- Managed projects and delivered Research & Development (R&D) on artificial intelligence (e. g. clustering, cognitive analysis and image recognition), customer journey, digital tracking, social-id/psychographics, blockchain, cryptocurrency, neuromarketing, eCommerce (click and collect/brick and mortar), digital marketing and development activities as well;
- Unified the strategic data using BI Tableau, ETL database/data warehouse, and artificial intelligence models;
- Coach of teams for project management, agile and innovation thinking.