TBC CorporationCommunications Manager
Apr. 2021 - Nov. 2024Palm Beach Gardens, Florida, United StatesOrchestrate overall communications strategy, create internal communications for retail brands and corporate associates, and administer $500,000 special event budgets. Conceive and prepare clear, compelling content for company newsletter, media releases, corporate social responsibility (CSR) reports, intranet content, email messaging, digital signage, and other internal-facing channels. Oversee process from content creation to design and distribution. Conduct audience and stakeholder analysis by monitoring digital metrics. Design and manage company-wide and community events, including logistics, contracts, budgeting, social media strategy, and event execution. Manage outside public relations agency on campaign execution and measurement. Increased LinkedIn social media engagement by 20% by implementing new social media strategy with curated content.
Created and launched #TBCDrivenToGive, an internal volunteer recognition program for 9,500+ Associates.
Managed Aligned in Hope partnership with Ronald McDonald House Charities® (RMHC®).