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Work Background
Restoring the Lake Depths FoundationDirector of Communications And Public Relations
Apr. 2024South Lake Tahoe, California, United States• Brand Strategy Leadership: Develop and implement a comprehensive brand strategy that promotes our mission and values, particularly focusing on environmental conservation and sustainable practices.
• Compelling Messaging: Craft impactful messaging that resonates with diverse audiences, driving awareness and support for our critical work in microplastic removal and lake restoration.
• Media Relations Management: Build and maintain strong relationships with media outlets. Effectively manage press communications to enhance the foundation’s public profile and advocate for environmental issues.
• Crisis Communications: Navigate and manage crisis situations with professionalism and poise, ensuring that the foundation maintains its integrity and public trust.
• Collaborative Efforts: Work closely with C-suite executives to align marketing and public relations strategies with the foundation’s goals, particularly focusing on exceeding microplastic removal and fundraising objectives.
KIRKWOOD SKI EDUCATION FOUNDATIONPresident | BOD
Feb. 2024Kirkwood, CAAs President of the Kirkwood Ski Education Foundation (KSEF), I lead one of the premier ski racing organizations in the country, dedicated to nurturing the next generation of ski racers through a commitment to athletic and academic excellence. Since 1985, KSEF has been a vital part of the Kirkwood community, fostering a supportive, challenging, and inspiring environment for athletes, coaches, and families. My role involves strategic leadership, working closely with the Board of Directors, Executive Director, and coaching staff to set long-term goals, manage key initiatives, and drive the growth and success of the foundation. A significant focus of my leadership is the planning, development, and execution of KSEF’s ski racing programs, including our FIS program set to launch in the 25/26 season. Community engagement is central to my role, as I build strong relationships with athletes, parents, sponsors, and local stakeholders, fostering a positive and inclusive culture that reflects our core values of integrity, respect, and sportsmanship. Operational oversight is another critical component of my responsibilities, including budget management, fundraising, and event planning. I collaborate closely with the Executive Director and the Board to ensure our programs are delivered efficiently and effectively. Mentorship is at the heart of my leadership style. I mentor our coaching staff and work directly with athletes and families, supporting their development and success in competitive ski racing. As the public face of KSEF, I represent the foundation at regional and national events, advocating for our athletes and promoting our programs. Under my leadership, KSEF has expanded its programs, strengthened community partnerships, and enhanced the athlete experience, continuing our tradition of excellence.
California Mountain Resorts Company | Cali Pass Resorts Director of Communications And Public Relations
Oct. 2023South Lake Tahoe, California, United StatesI'm the trailblazer at California Mountain Resort Company, carving out a fresh narrative and boosting our visibility like a clear day atop the High Sierra. Tasked with masterminding the communication strategies for our four premier resorts, I report directly to the CEO and President, injecting innovation and strategic savvy into our brand's heartbeat. Storyteller & Crisis Navigator:
Crafting stories that resonate across the mountain, I direct our PR campaigns with an eagle's eye and guide our crisis response with the calm of a mountain sage. My role is to weave the voices of our individual resorts into a chorus that sings in harmony, unified under the banner of our game-changing Cali-Pass and the California Mountain Resort Company. Collaborative Force:
Teaming up with our CEO, President, and VP of Marketing and Sales, I ensure our messaging hits the sweet spot, echoing through the valleys and peaks of the NorCal and SoCal market spaces.
OutsideDirector Marketing, Sales & Communications, Outside TV | Lake Tahoe TV
Aug. 2018 - Mar. 2022South Lake Tahoe, CA Architect of transformative TV marketing, propelling revenue surge and brand prominence. Proven mastery in crafting innovative blueprints, optimizing sales dynamics, and fostering robust alliances. Skillfully leverage digital prowess, finesse, and strategic collaborations for maximum audience immersion and business triumphs. Devoted to delivering sustained game-changing achievements through strategic insight and meticulous execution.
Surf AirNorthern California Director of Sales and Member Relations
Aug. 2018 - Mar. 2022South Lake Tahoe, California, United States• Successfully managed a portfolio of 75 executive clients with a $2.5 million revenue base.
• Demonstrated expertise in arranging private air charters and tailoring travel experiences within the Lake Tahoe region.
• Proven track record of meeting and exceeding sales targets in a high-touch client service environment.
• Spearheaded successful marketing campaigns across multiple resorts, increasing brand awareness and driving growth.
Cooper Marketing & Media LLCFounder
Mar. 2018South Lake Tahoe, California, United StatesI bring the pulse of Sierra and Eastern Sierra weather to your screen! As a regular expert on The Weather Channel, MSNBC, and World News Tonight with David Muir, I break down complex forecasts and deliver vital updates on everything from snowstorms to wildfires. My insights keep communities prepared and informed. Think of me as your personal weather guide – I combine deep meteorological knowledge with a dynamic on-air presence to ensure you're always one step ahead of the elements.
Vail ResortsRegional Director Marketing and Communications, Vail Resorts
Oct. 2015 - Aug. 2018Heavenly & Kirkwood Mountain ResortsA proactive Regional Director at Vail Resorts, I led strategic excellence spanning Northstar, Heavenly, and Kirkwood Mountain Resorts. Spearheading transformative initiatives, I sculpted, amplified, and fortified corporate brands. Demonstrating acumen in brand stewardship, strategic positioning, and crisis mitigation, I pioneered proactive messaging and seamless orchestration of company-wide strategic imperatives.
Vail ResortsMarketing & Communications Manager, Vail Resorts; Kirkwood Mountain Resort
Oct. 2013 - Oct. 2015Kirkwood, California• Resort Senior Leadership team for Kirkwood Marketing | Communications division
• Lead on Brand integration, efforts, Website, Social & Digital platforms
• Lead on all Public Relations, Communications efforts
• Lead on CRM & Data platform integration efforts | team
Vail ResortsBrand Manager, Vail Resorts, Kirkwood Mountain Resort
May. 2012 - Oct. 2013Kirkwood CA• Resort Senior Leadership team for Kirkwood Marketing | Communications division
• Executed on strategic partnerships and events for Kirkwood Mountain Resort
• Accountable for developing, broadening our reach and “building the tribe” through social media channels
• Spearhead and execute all events from concept to implementation
• Solicit, develop, fulfilling, and achieving revenue objectives for all strategic partnerships
• Enhanced guest experience driving resort visitation and incremental revenue
Kirkwood Mountain ResortDirector of Interactive Marketing & Social Media, Kirkwood Mountain Resort
Sep. 2010 - May. 2012Kirkwood, California• Resort Senior Leadership team for Kirkwood Marketing | Communications division
• Executed on strategic partnerships and events for Kirkwood Mountain Resort
• Accountable for developing, broadening our reach and “building the tribe” through social media channels
• Spearhead and execute all events from concept to implementation
• Solicit, develop, fulfilling, and achieving revenue objectives for all strategic partnerships
• Enhanced guest experience driving resort visitation and incremental revenue
Kirkwood Mountain ResortDirector of Retail & Rental Operations, Kirkwood Mountain
May. 2004 - Sep. 2010Kirkwood, California• Resort Senior Leadership team for Kirkwood Retail | Rental division
• Resort wide operation of eight (8) business units equaling 2.1m in revenue
• Direct Report to CFO/COO • Develop, mentor, lead and train a team of 275 • Strategic planning, budgeting, and forecasting for all business units
• Direct retail & rental divisional purchasing and Capital expenditure budget for eight (8) locations
Kirkwood Mountain ResortRetail & Rental Operations Manager
Sep. 2003 - May. 2004Kirkwood, CA• Resort wide operation of eight (8) business units equaling 1.3m in revenue
• Direct Report to CFO/COO • Develop, mentor, lead and train a team of 175 • Strategic planning, budgeting, and forecasting for all business units
• Direct retail & rental divisional purchasing and Capital expenditure budget for 8 locations
Cutting Edge SportsCEO | CFO | Owner
Sep. 1997 - Sep. 2003South Lake Tahoe, CaOwner | Operator | Cook | Chief Bottle Washer.
Lake Tahoe Water Ski SchoolCaptain | Instructor
Jun. 1993 - Sep. 2011Camp Richardson, South Lake Tahoe, CACaptain | Coach | Mentor
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