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Work Background
TradeshiftVP Strategic Engagements
Oct. 2018London, United Kingdom
Adoreum PartnersManaging Director
Jan. 2014 - Oct. 2018
Adoreum PartnersClient Services Director
May. 2011 - Dec. 2012LondonClient facing role leading clients in the prestige brand and wealth management space. Adoreum Partners is a niche business development agency creating access, strategic partnerships and marketing alliances between brands and the HNW & UHNW community, globally.
Fiona Campbell ConsultingDirector
Oct. 2009 - Jun. 2011A full time consultative role offering marketing, event management, business development and strategic development for SME’s based in London and the Middle East. Focus on growth strategies and tactical programmes for existing customer retention and new customer acquisition. Required an ability to converse comfortably in affluent circles with an accent on creative brand building initiatives measured against small budgets. Collaborative roles requiring creativity, analytical skills and an adaptive personality to effect change rapidly. Projects across category in the niche luxury sector.
QuintessentiallyHead of San Francisco
May. 2008 - Oct. 2009Launched organic USA office. Client facing role focused on growing the private & corporate membership base, establish brand foundation and leverage strategic partnerships. Recruited and managed a team of four. Responsible for all managerial, operational and financial functions. Developed and execute consumer strategies designed to build the brand foundation, drive customer acquisition, loyalty and revenue via multiple channels including product development, branding, promotion, outreach and communications. Responsible for national and international strategic partnerships.
The PlumpJack GroupVP Marketing
Jan. 2007 - Dec. 2007Interim eight month consultant position for an established hospitality group in Northern California area (restaurants, bars, hotels, fashion store & fractional ownership properties). Required analytical, strategic, and metrics-oriented tactics with a well-developed creative eye.
NStyle InternationalRegional Head of Marketing
Aug. 2005 - Apr. 2007Spearheaded local, regional & international marketing initiatives for the first chain of premium nail lounges in the Middle East. Responsible for the development & implementation of an overall marketing strategy. Resulted in ambitious profiling, brand building & PR initiatives. Established a full marketing collaterals suite designed to attract the A/B consumer. Company assumed No. 1 market position – Bahrain, Kuwait, Jordan, Lebanon & Dubai – in less than 10 months. Conceptualized & delivered male refinement concept. Line manager to an 8-person team, with overall responsibility for 200 employees. Reported to the CEO.
QuintessentiallyHead of Marketing, Dubai
Jan. 2003 - Dec. 2006Launched the world's #1 global concierge service in Middle East. Responsible for all event management, business development & regional marketing initiatives. Assumed brand personality & face through PR/editorial & local/international television (BBC; InTV); aligned relationship marketing capabilities leading to targeted attraction of multi-level opportunities. Grew & led the team from 2 to 7 headcounts.
DMB&B FinancialExecutive Assistant
Jan. 1995 - Dec. 1998
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