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Work Background
Vantage NodeFractional CRO/CMO
Jan. 2023
Ignite VisibilityVP of Marketing Data & Technology
May. 2018 - Oct. 2023San Diego, California, United StatesManaged and mentored cross functional technology, data and marketing experts to implement solutions for Fortune 500 brands, such as: technology & data integrations, marketing automation, development, data engineering, data compliance and data warehousing. ⭐ Value Added: ✔ Built three new service lines from zero to $10M (CRO, Development, and Data & Technology).
✔ Increased client retention by 100% using technology & data engineering.
✔ Monitored security & access of more than 70 systems. ✔ Oversaw the design and implementation of over 50 data governance frameworks, ensuring compliance with regulatory requirements.
Ignite VisibilitySenior Director of Performance Marketing
May. 2017 - May. 2018San Diego, California, United StatesManaged and mentored performance marketing experts and collaborated with cross-functional teams to deploy omnichannel marketing strategies for Fortune 500 brands, resulting in a cohesive and impactful brand presence across various digital platforms. ⭐ Value Added: ✔ Managed a total annual ad spend of over $200 million for the agency’s clients
✔ Decreased CAC by 80% through data integrations and attribution reporting ✔ Increased LTV by 150% through product development & client retention
✔ Implemented advanced attribution reporting (incrementality, MMM, MTA, etc.).
Branding PulseVP of Growth
Mar. 2015 - May. 2017Los Angeles, California, United StatesManaged and mentored marketing experts to deploy omnichannel marketing campaigns for clients (SEO, PPC, web dev, email, and more), and technology experts to productize the agency's services and automate / streamline internal workflows to scale (and eventually sell) the company. ⭐ Value Added: ✔ Built & launched two new service lines from zero to $2.5M.
✔ Managed a total annual ad spend of over $100 million for the agency’s clients
✔ Built a SaaS product at the agency and managed the G2M strategy
✔ Negotiated contracts & transitioned tasks overseas, reducing labor cost by 60%
✔ Created a new technology department, transitioning in-house, saving $180k.
✔ Managed software integration and development, boosting output by 45%.
4 Star ElectronicsDirector of Marketing Operations
Sep. 2010 - Mar. 2015San Clemente, California, United StatesDeployed omnichannel marketing strategies, online and offline (SEO, PPC, social media, web dev, email, print ads, trade shows, radio ads and more). ⭐ Value Added: ✔ Oversaw global marketing & G2M strategy, expanding into 20+ countries.
✔ Managed a total annual ad spend of over $2 million, and increased ROAS by 35%.
✔ Optimized website SEO, achieving a 75% improvement in search engine rankings.
MicrosoftMarketing Manager
Sep. 2004 - Mar. 2010Redmond, Washington, United StatesDeployed omnichannel marketing strategies (SEO, PPC, web dev, email, and more) to drive brand awareness, increase customer engagement, and hit quarterly sales targets. ⭐ Value Added: ✔ Boosted web traffic by 30% and online sales by 20%
✔ Enhanced KPI tracking for better decision-making, cutting costs by 25%
✔ Improved ad targeting, increasing conversion rates by 15%.
✔ Conducted market research and competitor analysis to identify customer needs and market trends, resulting in the successful launch of Microsoft Stores.
✔ Launched Windows Guru program in California.
United States Air ForceSecurity Forces Officer
Aug. 2000 - Sep. 2004EuropeManaged multiple levels of classified data and operations while executing security protocols for 20+ overseas nuclear assets and a few high risk convoys. ⭐ Value Added: ✔ Received medals for exemplary leadership under crisis
✔ Developed over 48 risk assessments and threat mitigation strategies for Protection Level 1 assets ✔ Conducted regular audits to maintain and improve security protocols.
✔ Delivered training programs on emergency response and crisis management.
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