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Work Background
MegaphoneHead of Accounts & Creative
Aug. 2021 - Jul. 2023Toronto, Ontario, Canada
Megaphone MarketingAccount Manager
Oct. 2020 - Aug. 2021Los Angeles, California, United States
Career Group CompaniesMarketing Manager
Mar. 2020 - Jul. 2020Los Angeles, California, United StatesDeveloped Digital Marketing strategy from the ground up. Engaged and managed external SEM agency, while implementing and managing social media and email marketing for 5 brand divisions, in house. Tested, analyzed, and refined growth strategy of all channels through Google Analytics, Hootsuite, and Constant Contact. Prioritized marketing requests from 4 bi-coastal offices, ranging from video creation, partnership proposals, and content creation to website updates and pitch deck development.
ALT designFreelance Designer
Dec. 2017 - Oct. 2020Los Angeles, CaliforniaCollaborate with clients to provide creative direction, develop design concepts, and consult on multidisciplinary projects. Conduct in-depth research to develop effective creative strategy based on brand identity and target audiences to produce conceptual sketches. Direct photo and video shoots for product and lifestyle projects. Design engaging and appealing customer-facing designs for product packaging, advertisements, and social media outreach. • Independently coordinate project responsibilities from conceptualization through delivery, collaborating with clients to consistently exceed expectations and drive repeat business.
First Jewelry LimitedCreative Director
Jan. 2017 - Dec. 2017Toronto, Ontario, Canadao Directed creative strategy for 6 jewelry brands across 4 countries in over 1,500 brick and mortar stores and e-com organizations including Zales and Amazon.
o Led development of licensed collections for prominent global brands including Coca-Cola, The Beatles, Emoji, Peanuts, Autism Speaks, Wounded Warriors Fund, and more. • Sgt. Pepper’s Limited edition box set had a 95% sell thru in <4 months generating approx. $65K, Peanuts x Persona limited edition holiday collection consistently sold out year over year since launching.
o Managed creative process from concept through completion, translating marketing and sales objectives into effective creative strategies and compelling brand narrative across all media.
o Designed visual merchandising including displays, packaging and product, and developed engaging collateral, lifestyle imagery and marketing copy to define brand identity.
o Hired and managed team of 9 that worked cross functionally to produce marketing, sales collateral and product.
First Jewelry LimitedCreative Lead
Mar. 2014 - Dec. 2016o Rebranded e-commerce of personaworld.com and grew our highest margin channel from $271K to $945K ARR in 3 years.
o Increased workflow efficiencies through creation of in-house Graphic Design department and continued growth within Product Development through hiring, coordinating, and providing continued leadership in both departments.
o Grew Persona from a single successful brand into a family of 9 brands through acquisition of licenses and trademarks.
o Developed B2B and B2C marketing and sales collateral. Led development of brand standards in order to maintain brand integrity within the growing business.
o Applied presentation skills in pitching product and marketing plans to key customers and interpersonal skills in maintaining business relations with suppliers, and vendors.
First Jewelry LimitedProduct Specialist
Jan. 2010 - Mar. 2014Toronto, Ontario, Canadao Designed and curated jewelry based on consumer analysis, collaborating with suppliers to efficiently source high-quality materials.
o Interfaced with retailers to produce engaging store merchandising to highlight product features and attract customers.
o Leveraged advanced product knowledge in developing in-house and customer-facing materials for multiple jewelry brands.
The Isabella Company (New York) Inc.Intern
Mar. 2008 - May. 2008Completed an experiential learning opportunity in the high-end fashion industry import and wholesale distribution as part of a dynamic team of showroom staff. Provided adaptable support in handling inventory items, responding to client requests, and preparing for trunk shows. Applied exemplary interpersonal skills in collaborating with staff teams and providing excellent customer service.
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