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Work Background
Self-employedBrand & Business Strategist
May. 2020Brand audit and digital asset leverage to diversify portfolio, expand industry, market and revenue scope for clients including Creative Blood Agency, Milk & Honey PR, Sectorlight, Jens Laugesen, KONsensX.
Concrete CommunicationsHead of Brand & Business Strategy
Oct. 2019 - Apr. 2020London, United KingdomNew business development, leveraging agency’s assets to grow business internationally, diversify client portfolio and establish relevant strategic brand partnerships.
NOMAD/sp*Managing Partner & Strategy Director
Jan. 2015 - Sep. 2019London, United KingdomCollective of partner level professionals offering strategic, digital and creative branding solutions directly to agencies and brands including Eurostar, FIAT, Honda, MACY's, Khalique at Harrods, Müller, P&G, Volvo Cars/Kjaer Global, Beckham for Positive View.
Positive View FoundationBrand & Operations Director
Jan. 2012 - Dec. 2014Non-Profit, transforming young lives through Photography. Brand and operations management; brand positioning; digital strategy; corporate partner- and sponsorships. Direct report to CEO. Sponsorships from American Express Centurion, Barclays Wealth, British Journal of Photography, Leica, Moët Hennessy.
Iconic Brand AgencyBrand Director
Jan. 2011 - Dec. 2012London, United KingdomStrategic digital and creative brand strategy; multiple client management; new business pitches and wider agency development.
The White PartnershipCo-Founder & Head of Strategy
Jan. 2002 - Dec. 2010Global marketing campaign development and brand strategy across integrated digital platforms for clients including BBC Worldwide, C4, Campbell Rigg, Fameed Khalique, Kellogg’s, Make-A-Wish Foundation, McDonald’s, RPMC, Snow Queen Vodka, Sony Ericsson, The Walt Disney Company, Virgin.
Leo Burnett Group UKHead of International Youth Marketing
Jan. 1998 - Dec. 2001Reporting to London agency CEO, established and managed a Youth & Lifestyle division, providing clients with strategic brand and digital comms solutions, innovation and research for aggressive regional and international growth. Accounts included McDonald's Europe and Latin America, P&G, Heinz, Kellogg's, BBC Worldwide.
Warner Bros. Entertainment Group of CompaniesInternational Consumer Products Director Turner Entertainment
Sep. 1990 - Sep. 1997Marketing and licensing studio's content portfolio across EMEA region managing London Head Office, a network of 20 agents and a client base of global and local CPG partners.
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