SENIOR BRAND & BUSINESS STRATEGIST with a global track record in long-term market growth and brand value creation for employers and clients including Mastercard, McDonald’s, P&G, The Walt Disney Company, Warner Bros. Creatively led and commercially driven with client and agency experience across Finance, FMCG, Retail, Entertainment, Luxury and Non-Profit sectors. Motivational C-suite stakeholder manager, team leader of 100+.
My education and an early career in global finance grounded me in analytical thinking and identifying tangible profitable business opportunities internationally. The privilege of working across the world has made me a more insightful human being. My work today is about creatively combining analysis and insights to develop impactful brand and business strategies for my employers and clients.
• New and incremental revenue totalling £365m and £2.5bn in retail value to date.
• Optimises innovative marketing models into omni-channel strategies that deliver profit and market share.
• Drives measurable KPI growth through research, data analytics, risk management and generative AI.
• Speaks English, French, Dutch, German; territory experience covers EMEA, SE Asia, Latin America.More...