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Work Background
Regional Strategy Director (TCCC Africa) & Head of Strategy SA
EssenceMediacom South AfricaRegional Strategy Director (TCCC Africa) & Head of Strategy SA
Nov. 2023 - Apr. 2024Johannesburg Metropolitan Area• Leadership of the Strategy Department and all strategic output with strategists in SA, Nigeria, Kenya and Egypt • Drive the End-to-End Experience Strategy capability for The Coca-Cola Company Africa, across all 54 African countries • Ensure that projects are sufficiently resourced with capable strategists to lead strategy on each campaign • Work with The Coca-Cola Company to define marketing objectives, processes and frameworks for outputting strategies • Develop clear job descriptions, KPIs and career plans for the TCCC Africa and core EssenceMediacom team • Ensure a high standard of strategic output for all projects involving strategy • Stakeholder relationship management: clients from midweight to Executive level and partner agency senior management • Develop department plans and vision that ensures that business growth is derived from strategy for the agency
Head of Strategy (Machine_ Johannesburg)
Publicis Groupe AfricaHead of Strategy (Machine_ Johannesburg)
Sep. 2022 - Oct. 2023Johannesburg Metropolitan AreaClients: Heineken, PepsiCo, Spotify, Amazon Prime, Absa • Leadership of a team of Strategists and Data Analysts (JHB & CPT based) • Direct the output of integrated communications strategy, consumer insights and data analysis • Give strategic direction and ensure strategic excellence in outputs • Develop and guide strategy processes and frameworks • Identify, acquire and drive adoption of tools and resources required for data-driven strategies • Overarching and long-term strategy development • Develop masterclasses and upskill the strategy and data team • Provide guidance from a channel and paid media planning perspective • Drive innovative thinking and integration between interagency teams • Identify and pursue opportunities for new business, cross-sell and upsell • Client relationship management • Drive brand and client growth from a performance and organic new business perspective
Head of Strategy (Digitas Liquorice)
Publicis Groupe AfricaHead of Strategy (Digitas Liquorice)
Apr. 2021 - Aug. 2022Johannesburg Metropolitan AreaClients: Nedbank, South African Tourism, Kellogg's, MARS (Whiskas, Pedigree, M&Ms, Orbit) • Leadership of a team of Strategists and Data Analysts (JHB & CPT based) • Direct the output of integrated communications strategy, consumer insights and data analysis • Give strategic direction and ensure strategic excellence in outputs • Develop and guide strategy processes and frameworks • Identify, acquire and drive adoption of tools and resources required for data-driven strategies • Overarching and long-term strategy development • Develop masterclasses and upskill the strategy and data team • Provide guidance from a channel and paid media planning perspective • Drive innovative thinking and integration between interagency teams • Identify and pursue opportunities for new business, cross-sell and upsell • Client relationship management • Drive brand and client growth from a performance and organic new business perspective
Freelance Senior Strategist (Starcom and Zenith Media)
Publicis Groupe AfricaFreelance Senior Strategist (Starcom and Zenith Media)
Feb. 2020 - Mar. 2021Johannesburg Metropolitan AreaFreelance Digital Media Strategist: Cadbury, Telkom, BCX Freelance Digital Lead: Samsung
Head of Strategy
HellocomputerHead of Strategy
Dec. 2017 - Jul. 2019Johannesburg Area, South AfricaClients: South African Tourism, Cell C, Toyota, Dial-A-Bed, ABSA, Coca-Cola, Old Mutual, A & E Networks, Brand SA • Business unit management • Develop and continuously evolve the department’s strategy development process • Staff engagement planning • Grow and lead the strategy team • Motivate and inspire team to deliver excellent work • Maintain a culture of learning and collaboration within the team • New business development • Client relationship management • Give strategic directon to clients, partners and departments • Manage inter-agency and internal relationships for better business outcomes • Formulate better briefs for valuable solutions development • Development of strategic frameworks for innovation • Drive innovaton and exploration into new platforms and tools for clients • Long-term strategy development • Strategic direction for digital strategies • Quality assurance for research, strategy and reporting
Freelance Senior Digital Strategist
HellocomputerFreelance Senior Digital Strategist
Jul. 2017 - Nov. 2017
Digital Media Director
Havas WorldwideDigital Media Director
Jan. 2016 - Mar. 2017Johannesburg Area, South AfricaClients: Emirates, Hyundai, MiWay Life, Swarovski, Philips, Philips Lighting, Accor Hotels, Mauritius Tourism Client relationship management Drive growth within digital media for clients’ businesses Digital media strategy and driving the implementation process Drive digital media business growth Build media integration on a strategic and planning level New business development Digital media thought leadership for the agency Ensure client satisfaction on all fronts digital Strategic direction for digital campaigns Ensuring the effective implementation of campaigns to meet business and client goals
Lead Digital Strategist
Initiative MediaLead Digital Strategist
Sep. 2014 - Dec. 2015Clients: South African Breweries - Castle Lager, Castle Draught, Brutal Fruit, Flying Fish, Hansa Pilsner Digital media strategy and recommendations Lead content strategy and produce original branded campaigns Work with account, creative and marketing teams in the development and management of strategic, digital marketing programs for client Provide strategic direction of digital and social channels Tactical campaign development that include analysis, strategic definition, recommendation, and implementation Serve as a digital thought leader and subject-matter expert, both internally and externally Develop digital marketing strategies and tactics that align with campaign/brand objectives Research, develop, and pitch digital campaigns, proposals, presentations and client case studies Develop strategic deliverables Manage client relationship
Digital Strategist (Part-time)
ZenithDigital Strategist (Part-time)
Mar. 2014 - Aug. 2014Johannesburg Area, South AfricaClients: L'Oréal, Nestlé, Mr Price Sport Develop digital media strategy and recommendations Digital campaign implementation, management and reporting Client relationship management Serve as a digital thought leader and subject-matter expert, both internally and with client Trends forecaseting and reporting KPI setting and benchmarking
Digital Media Planner
MECDigital Media Planner
Sep. 2012 - Feb. 2014Johannesburg Area, South AfricaDigital media planning and implementation Develop digital media strategies and recommendations Google Search campaign management Google Display Network campaign management Campaign analysis and reporting Client relationship management
Account Manager
QuirkAccount Manager
Jan. 2012 - Aug. 2012City of Johannesburg, Gauteng, South AfricaClients: Sun International Hotels and Casinos (All brands) • Client Relationship Management • Key Account and Project Management • Offering digital solutions and recommendations to client issues and briefing into the agency • Set KPIs for online campaigns and strategically align these with business objectives • Billings and Client Recons • Generating new business from the client • Quality control of all assets and reports from the agency to the client
Online Sales and Marketing Consultant
Joburg.co.zaOnline Sales and Marketing Consultant
Feb. 2011 - Dec. 2011City of Johannesburg, Gauteng, South AfricaClients: Stuttafords, Clarins, Bobbi Brown, The Pyramid Day Spa, Guvon Hotel Group, Hilton Hotel Sandton, Maropeng - Cradle of Humankind, Goldcrest • Online media sales • Recommending digital media solutions to clients across web, email and social media platforms • Client relationship management • Reporting • Restaurant and spa reviewing and writing for Joburg.co.za and Joburgsdarling.co.za
Founder & Strategy Director
The Red StripeFounder & Strategy Director
Mar. 2010JohannesburgThe Red Stripe delivers Digital Marketing Strategies and Training to Marketers and Agencies, with a focus on Content, Communications and Paid Media Strategy. The consultancy was founded by Bongi Mvuyana who is a seasoned Digital Marketing Strategy professional with almost 18 years specialised experience in Integrated Marketing, Digital Marketing, Paid Media and End-To-End Strategy. With a proven track record of impactful strategic leadership, and having worked with over 40 South African and international brands, she has led effective teams and established solid strategy operations for creative and media agencies, while leading their marketing clients to success through profitable strategies.

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