Roddy Gibbs

Product Marketing Consultant @Roddy Gibbs Creative Content Solutions

Email Marketing ManagerGrowth HackerBusiness Development ManagerHead of Growth💸 MarketingCopywriter👍 Sales & BizDev🧨 ConsultingBrand Marketing ManagerCustomer Researcher

10+ years experience in go-to-market strategy, product marketing, and sales enablement. I help businesses launch new products and increase revenue by taking a customer-centric approach to reducing CAC, increasing LTV, and creating ROI-focused opportunities and relationships. Great ideas are nothing without implementation. I take pride in executing and believe that continuous testing and iteration are integral components of continued success. ✉ roddy@roddygibbs.co Specialties: Product Marketing, Demand Generation, Growth Marketing, Go-To-Market Strategy, Customer Acquisition & Retention, Strategic Sales & Partnerships, Conversion Optimization, Marketing/Sales Automation, Business Development.

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Work Background

Roddy Gibbs Creative Content SolutionsHead of Strategic Marketing

Apr. 2023Creative consultancy offering high-ROI content and strategy for B2B and B2C Sales and Marketing teams of all sizes.

PAR TechnologySenior Commercial Marketing Manager

Aug. 2022 - Feb. 2023PAR is a leading global provider of software, systems, and service solutions to the restaurant and retail industries.

ClickatellSenior Product Marketing Manager

Dec. 2021 - Aug. 2022Leading go-to-market strategies to increase global market-share with an emphasis on North America. Responsibilities include: - GTM strategy -Finding and testing Product-Market-Fit -Competive analysis, differentiation, and positioning -Sales enablement + product training -Cross-department alignment

Roddy Gibbs Creative Content SolutionsOwner

Aug. 2014 - Aug. 2022Greater Pittsburgh AreaI’ve been privileged to work with many incredibly creative people from a number of industries and backgrounds. My projects have ranged from helping first time self-published authors earn top spots on amazon to planning grand openings for seasoned restaurateurs. I’m passionate about working with people who are passionate about their work. If that sounds like you, please get in touch.

DisSolvesCo-founder and COO

Oct. 2019 - Dec. 2021Greater Pittsburgh AreaDisSolves is the first edible, dissolvable packaging made from natural, vegan ingredients that allows food and beverage companies to create more convenient and sustainable products that today's consumers demand. Roddy [at] DisSolves.net

RedShiftSolutions Architect

May. 2019 - Sep. 2020Greater Pittsburgh AreaAt RedShift, we’ve come together to form that “better way.” Each of the differentiating factors you see about us— being data-driven, customer-centric, transparent, ego-free, and dedicated to results—these are qualities we didn’t find at previous homes, but we’ve established here. Sales/Marketing Alignment ★ B2B Sales ★ Lead Generation ★ Inbound/Outbound Sales Strategy ★ User Experience ★ Social Media Marketing ★ Customer Journey ★ Content Marketing ★ Blogging ★ Website Marketing Analytics ★ SEO ★ Search Engine Marketing I have a deep focus on cost-effective lead generation initiatives and lowering customer acquisition costs while increasing lifetime value.

Total Loyalty SolutionsProduct Marketing Manager

Oct. 2016 - Aug. 2018Responsible for strategic marketing at the product level. Dedicated to understanding market and buyer needs, alternatives and purchasing process in relation to company products/services. Develop positioning, messaging, competitive differentiation, go-to-market strategies and ensure alignment with both senior management and sales and marketing teams.

Clipper MagazineProduct Marketing Manager Total Loyalty Solutions

Oct. 2016 - Aug. 2018Greater Pittsburgh AreaA major focus of Q1 2018 is helping SMBs and the professionals maximize revenue and customer retention with online ordering. Check out the cost-comparison calculator here: https://goo.gl/ExK37x Please feel free to message me directly for partnership opportunities and broader discussions on the impact that online ordering is having on the hospitality industry.

SellHackHead of Demand Generation

Jun. 2016 - Sep. 2016I had the privilege of working closely with the founding team to: Implement and refine outbound sales efforts. Test new marketing channels while creating material for existing platforms. Increase brand awareness across various industries. Seek and initiate new partnership opportunities.

SellHackSales Development Lead

Jan. 2016 - Jun. 2016

RodzillaReviewsFounder

May. 2010 - Jan. 2015NationalA restaurant/food review site that I kept for 4+years. I received mentions on buzzfeed, Thrillist, and Chow along with other larger media platforms.

Curate CreativeCreative Consultant

Oct. 2012 - Jan. 2014Greater San Diego AreaCurate Creative is a hands-on creative consulting group that focuses on building brands through solutions that can be self-managed. Services include : - Real Estate Development / Project Management - Concept, Branding, and Identity - Visual Content and Digitial Photography - Marketing and PR

The Mindful Way To StudyCoauthor

Dec. 2010 - May. 2013Greater Pittsburgh AreaThe Mindful Way To Study is a guide for anyone looking to develop a better approach to their educational and career pursuits. Using mindfulness, or the practice of bringing full awareness to the present moment, the authors show readers how they can truly pay attention, and even learn to enjoy it. MindfulWayToStudy.com -Editorial Processes -Content Creation/Management -Sales Management -Promotion

ThrillistContributing Writer

Jun. 2012 - Mar. 2013Greater San Diego AreaCovering the latest restaurants/events/businesses around San Diego.

Ariccia Italian MarketPartner

Feb. 2012 - Apr. 20127441 A GIRARD AVE. • LA JOLLA, CA 92037Assisted during the start up stage with: -Business planning and Sales Projections -Brand management, promotion, and community outreach -Prospective distribution and wholesale accounts

ConsmrCommunity Management Consultant

Oct. 2011 - Dec. 2011Independent Consultant: - Generated interest in, and further built the online community - Implemented various strategies to increase online exposure - Oversaw social media platform direction

HUB Fitness CenterFitness Center Employee

Jul. 2008 - Dec. 2011Indiana University of PennsylvaniaVarious responsibilities at Indiana University of Pennsylvania's main campus fitness center.

ThermoLife InternationalRepresentative Management

Aug. 2010 - May. 2011-Oversaw a team of product representatives, evaluated performance, allotted compensation. -Designed online promotions, contests, and oversaw various social media platforms -Brand management across the online fitness forums and communities. Including major e-tailors such as NutraPlanet and Bodybuilding.com

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