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Network Power<100 people
Roles
💸100%
Marketing
✨100%
Business Owner
🧑💼100%
C-level Executive
Geos
🇬🇧100%
United Kingdom
Work Background
The Lions NYHead Of Branding
Apr. 2019Greater New York City AreaRecruited to create, develop and run the Branding division developing new lines of business for the agency and its clients, from concept to launch. I formulate and execute business strategies focusing on three core areas: Talent, Brand, and Agency. Leverage hands-on experience in creative strategy, branding, business development, strategic partnerships, and celebrity relations to drive growth. Increased division revenue 8x in 24 months during a global pandemic Launched multiple celebrity brands and collaborations across Fashion, Beauty, Accessories, Tech, Gaming, and Alcohol. Notable clients include Kate Upton, Candice Swanepoel, Rita Ora, Jimmy Butler, Cindy Kimberly, Revolve, Amazon, DHL, Alo, and Fenty Beauty. I also oversee philanthropic endeavors for our roster of talent.
ChiefMember
Apr. 2019Member
Sequential Brands GroupVice President, Creative Director
Apr. 2018 - Apr. 2019Greater New York City AreaResponsible for B2C creative and marketing strategies for brands generating +$2B at retail. Identified and built consumer connections through strategically positioned branded content. Led ideation, creation, design, and production of content programs for the division's brand portfolio including Joe’s Jeans, Jessica Simpson, Ellen Tracy, Heelys, and Willam Rast. Identified strategic partnerships and sponsorships with celebrity talent including Justin Timberlake, Irina Shayk, Vanessa Hudgens, Bella Hadid, Julian Edelman, G-Eazy, Taylor Hill, and Jessica Biel. Delivered the Irina Shayk x Ellen Tracy partnership and capsule collection resulting in 85% product sell-through.
Sequential Brands GroupCreative Director: Fashion & Entertainment
Mar. 2013 - Apr. 2018Greater New York City AreaDeveloped global marketing and creative initiatives for SBG’s billion-dollar brands within the Fashion Division: Jessica Simpson, Joe’s Jeans, William Rast, Ellen Tracy, Revo, and Ful. Member of the pitch strategy team that led to the acquisition of brands including Martha Stewart and Jessica Simpson. Conceived and negotiated immersive cross-platform consumer programs globally. Executed 360 marketing campaigns including events, collaborations, and partnerships for brands worth $1.5 billion at retail. Directed and lead the creative team in the production of all marketing collateral, managing over 30 photoshoots annually.
Sequential Brands GroupArt Director
Mar. 2013 - Oct. 2013New York City Metropolitan AreaRecruited as creative lead during the organization’s early stage to support the transition to becoming venture-funded. Reported to CEO. I created strategic pitches for fundraising and venture capital, working with CEO and CFO and led the corporate brand refresh including new website, presentations, and marketing templates.
CAA-GBG Global Brand Management GroupDirector of Design & Product Development
Mar. 2012 - Mar. 2013Greater New York City AreaFormerly The Licensing Company North America. Now absorbed by CAA Brand Management. I established the creative direction and oversaw the design process for global trade shows. Developed and established creative direction and product development strategies for Jelly Belly, Malibu, Kahlua, Reckitt Benckiser (Lysol, Woolite, Airwick) UMBRO, and Welch's licensing programs.
CAA-GBG Global Brand Management GroupDirector of Design & Product Development; Chrysler Brands
Mar. 2010 - Mar. 2012Greater New York City AreaFormerly The Licensing Company North America. Now absorbed by CAA Brand Management. Member of pitch presentation team that successfully secured global Jeep Licensing account worth $500M+ at retail. I developed and implemented a new global creative strategy that established Jeep and Chrysler brand extension products as desirable in every global market, managing a global product development team of 8. Repositioned key licensee product to better match the brand’s positioning, in line where possible with single global sourcing solutions. Led, developed and implemented a global creative retail strategy for all Jeep fashion & JXP retail stores. Planned and executed annual global innovation summits in U.S. and China. Brand portfolio: Jeep, Chrysler, Dodge, Ram
CAA-GBG Global Brand Management GroupCreative Brand Manager
Jul. 2008 - Mar. 2010Greater New York City AreaFormerly The Licensing Company North America. Now absorbed by CAA Brand Management. Transferred from London HQ to New York to lead creative brand extension for the Americas and manage existing creative licensing programs expanding from the UK to international US markets. Oversaw creative direction and product development for brand licensing programs including Malibu Rum, Kahlua, Cosmopolitan, UMBRO and Zagat, collaborating with Group Creative Director to provide creative strategies and approach for brand licensing.
CAA-GBG Global Brand Management GroupBrand Designer
Mar. 2007 - Jul. 2008London, United KingdomFormerly The Licensing Company North America. Now absorbed by CAA Brand Management. Worked with Group Creative Director to provide art direction and protect brand values. Design projects including packaging and logo design, retail concepts, typography, and corporate literature. Managed multiple product development programs across categories. Clients: Cosmopolitan, UMBRO, Jane Packer, Reckitt Benckiser (Lysol, Woolite, Airwick), Puffa
Kinnerton Confectionery Co LtdDesign Manager
Aug. 2005 - Mar. 2007London, United KingdomDesigned packaging and marketing collateral. Managed bi-annual photoshoots and brochure development for sales teams. Managed in-house and external design teams. Clients: Disney, Marvel, DC Comics, Warner Bros, The Simpsons, M&S Food
Kinnerton Confectionery Co LtdDesigner
Jul. 2002 - Aug. 2005London, United KingdomDesigned packaging and marketing collateral. Supported bi-annual photoshoots and brochure development for sales teams. Clients: Disney, Marvel, DC Comics, Warner Bros, The Simpsons, M&S Food
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