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Network Power<100 people
Roles
🔥100%
Startup Founder
💸100%
Marketing
✨100%
Business Owner
Geos
🇦🇪50%
United Arab Emirates
🇬🇧25%
United Kingdom
Work Background
TransmedBrand Manager (FMCG - Food)
Jul. 2019 - Jan. 2021United Arab EmiratesHaving led the Brand Management and Marketing of International brands such as Dr. Oetker, Dava Foods and Isigny Ste Mere, below were the main focus areas and achievements in this role: - Setting the strategy for the growth of the brands through a yearly marketing plan, to increase profitability, brand equity and consumer reach.
- Gathering and analyzing sales & marketing data to identify consumer trends and draft the marketing plan accordingly.
- Building the yearly building blocks and investment plans for each brand/category, including product innovation, NPD & new product launches, range management, promo plans and activations and merchandising to ensure the year on year growth.
- Building the yearly Marketing Budget of the brands across different channels, identifying the ROIs and P&L to be achieved. And, monitoring the ROIs and P&L in coordination with the Sales Managers, while identifying opportunities for growth.
- Developing an annual plan for each brand/category through a Promo Calendar by retailer, Promo Mechanisms, Listing Plan, and Distribution Reach target.
- Liaising with Advertising and PR agencies for different types of activation and promo driving activities, including digital bundling, scratch& win and POs materials, sampling and CATMANs.
- Ensuring Social Media communication and presence through the right 3rd parties, including banners, boosts and influencer Marketing. Achievements:
- Achieving Market Share Leadership in various categories: Dr. Oetker - Frozen Pizza Category Siblou/Adriana - Frozen Seafood Category Orvital - Organic Eggs Category Dava Foods - Organic & Conventional Egg Whites Trebon - Edamame Sub-Category - Developing and launching of Dava Vitamin Eggs (Vitamin D & Selenium enriched eggs for Female consumers), and Dava Egg Whites (for Healthy Lifestyle seekers & Gym goers).
- Developing and Launching Trebon flavored Edamame.
- Planning and execution of Dr. Oetker Pizza Catman in various Carrefour branches.
CarrefourCategory Manager (FMCG- Non Food)
Oct. 2018 - Jun. 2019United Arab Emirates- Proposing the best suitable range for overall sourcing, buying and merchandising for selected category and insuring the implementation at store level.
- Selecting the assortment of the section, range and managing price positioning and policy
- Preparing periodical reports, analyzing the efficiency of the planning and proposing areas for improvement
- Developing a clear road map to achieve strategic objectives and actively supporting operational teams to ensure delivery.
- Setting the annual agreement and contracts of the section with all suppliers to achieve profit target
- Effectively anticipating customer needs through deep understanding of customers’ expectations
- Managing, selecting and validating promotions with suppliers, marketing department and following up on the execution in stores. - Providing Supplier Performance Analysis/Service Levels to help categorize the negotiations from one year to another
CarrefourSection Manager - FMCG (OPSS)
Jun. 2017 - Sep. 2018Dubai, United Arab Emirates- Ensure exceptional customer service is delivered at all times.
- Manage and motivate the team to meet sales targets and margin and ensure efficiency.
- Manage and ensure proper stock management (stock value, control out of stock, orders and merchandise deliveries) in coordination with the section supervisors.
- Analyse the competition pricing and promotional activities to ensure competitive advantage.
- Manage and control attractive displays and correct pricing are implemented at all times.
- Ensure all hygiene, safety requirements and standards of preparation, preservation and necessary packaging are adhered to.
- Establish attractive display implementation of merchandise inside the section.
- Negotiate internal promotions with the supplier to enforce the image of discount inside the section.
BMB GroupRegional Sales Manager - GCC
Oct. 2015 - May. 2017DubaiManaging a portfolio of 60+ Clients in the GCC Region, specifically in the UAE, Oman, Bahrain and Kuwait.
Leading a pipeline of Business Development and expansion.
Visiting clients and their factories/outlets across the managed territory, ensuring the smooth ongoing of the Sales, and meeting the set targets for each country.
Reporting directly to the Business Unit Director, while managing and coordinating with the Operations, Logistics, and Customer Service Teams.
Zakher Marine International IncClient Relationship Manager / Projects Coordinator
Sep. 2013 - Sep. 2015Abu Dhabi, United Arab EmiratesZakher Marine International provides services to the Offshore Oil and Gas Industries and Offshore Marine Construction Companies. The Company was established in Abu Dhabi in 1984 where the Head Office remains. ZMI currently operates over 35 offshore support vessels. As a CRM and Projects Coordinator at ZMI my duties and responsibilities were: Developing and maintaining relationships with clients in order to close vessel hiring deals, increasing the number of contracts to meet the targets and KPIs.
Ensuring all steps of vessel hiring are completed and coordinate the deals between ZMI and the clients.
Supporting the Marine Superintendent and Project Managers in the administration of vessel mobilizations, vessel certifications and tendering inquiries.
Ensuring the smooth ongoing of the projects, being the key point of communication between ZMI and the clients.
SBR Industrial GroupStudent Internship
Jun. 2011 - Jul. 2011United Arab Emirates - Abu DhabiInternship in Customer Relations, Manufactures Processes of the eleven divisions/industries of the firm, training in all processes of Signage, Way-Showing/Way-Finding and Road Safety.
Fransabank salStudent Internship
May. 2010 - Jun. 2010BeirutInternship in Stocks & Treasury, Marketing, Anti Money Laundry, Corporate, SME, Customer Relations and Retail Departments.
Bank of BeirutStudent Internship
Jul. 2008 - Aug. 2008LebanonInternship in Treasury and Stocks Trading.
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