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Work Background
ArabyAdsCreative Strategy Manager - Creator Marketing
Sep. 2024Dubai, United Arab Emirates
TikTokPartner Success Manager - Creative Product Marketing
May. 2023 - Dec. 2023Dubai, United Arab EmiratesOversee a diverse portfolio of 40+ creator, creative, and production partners in the GCC region. Implement a partner performance measurement system as well as incorporate critical metrics such as performance win rate, revenue attribution, creative quality, ROI, order win rate, and advertiser retention rate. Conduct regular Quarterly Business Reviews to evaluate partner performance and offer actionable insights and strategic guidance to optimise outcomes. Manage stakeholder relationships with cross-functional teams, including legal, procurement, product operations, and product marketing to ensure seamless day-to-day operations and foster collaboration. Act as a liaison between partners and product operations whilst implementing feedback collection processes, leveraging surveys and feedback forms to capture partner insights, and gathering suggestions for product enhancements.
● Maintained frequent biweekly catch-up sessions with partners to facilitate effective communication, address concerns, overcome performance challenges, and identify avenues for improvement.
● Propelled METAPEE's TikTok Partner Ecosystem growth by 10x within a span of 2 months by executing groundbreaking partner discovery techniques, lead generation strategies, and value proposition narratives.
● Created and led 12 partner workshops to ensure seamless partner onboarding and increased partner knowledge.
● Developed a comprehensive first-ever educational framework for all TikTok partners in the METAP region and provided them with
essential knowledge on TikTok best practices, operational guidelines, product offerings, and more.
TikTokCreator Monetization Manager - Influencer Marketing
Aug. 2021 - May. 2023United Arab Emirates
Sociata (previously Vinelab)Regional Business Manager
Jan. 2020 - Jul. 2021Dubai, United Arab Emirates
AnghamiCommercial Advertising Solutions Lead
Aug. 2019 - Dec. 2019Lebanon
AnghamiSenior Commercial Advertising Solutions Executive
Jul. 2018 - Aug. 2019Lebanon
AnghamiCommercial Advertising Solutions Executive
Jan. 2018 - Jul. 2018Lebanon
AnghamiAd Operations Executive
Jan. 2017 - Dec. 2017Lebanon
British American TobaccoTrade Marketing Representative
Sep. 2013 - Dec. 2015United Arab Emirates
Transmed Overseas Inc. - DubaiAccount Executive
Jun. 2012 - Aug. 2013United Arab Emirates
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