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Work Background
Brady UXCo-Founder, Head of Design Operations and Strategy
Jun. 2023
WayfairSenior Manager, Product Design and Design Operations
Aug. 2021RemoteFounded the Design Operations office, focusing on Best Practices and Processes for the Wayfair's 160+ people product design team.
Go Farm Yourself, Inc.Head of Product Design
Jun. 2021 - Jun. 2023Driving Product Design Direction and User Experience for an agriculture and data science-based startup focused on empowering farmers in selling their commodities.
AbbottManager, Global Design Operations
Sep. 2018 - Aug. 2021Greater Chicago AreaEstablished Global Design Operations Office. Owned strategy, toolchain, hiring,
product road mapping, and implementation of operational and design practices and
processes. NAVICA Program UX/UI Delivery owner. Working with the White House as a Product Owner. Successful product launch with over
$760 million in sales within the first day of release. Led a team of designers across
six time zones in order to deliver a five product ecosystem to support Abbott rapid COVID-19
testing. FreeStyle Design System Delivery Lead - oversaw the creation, adoption, and
implementation of a Global Design System across 15 country sites. Decreased development
and design debt by 30%.
ArriveSr UX Designer
Oct. 2017 - Sep. 2018Chicago, IllinoisLead the full redesign of Best Parking desktop/mobile web and app experiences. Owned all
partnership integration User Experience. Worked closely with research, product managers,
developers, and data teams. Facilitated design sprints, workshops, and hosted in-house UX
talks. Lead team of six UX resources; Responsible for strategy, tools, hiring, budgets, and
product roadmap.
The Home DepotSr UX Architect
Sep. 2016 - Sep. 2018Dallas,TXOwned the User Accounts, Cart, and the Checkout experience. Organized design sprints,
workshops, user interviews, and user tests. Created user journeys and conducted user tests.
Lead “One Page Checkout” redesign - 23% conversion rate increase.
Lead Save For Later function design and integration leading to a 15% increase in revenue in the
first two weeks from customers purchasing items that had been saved for later.
One TechnologiesSr User Experience Designer / UX Researcher
Nov. 2015 - Oct. 2016Dallas, TXLead the iOS and Android app research, testing, redesign - 32% user engagement rate increase.
Lead Credit Check Plus product enrollment flow research, redesign, and testing - 20%
conversion rate increase. Lead ScoreSense User Portal research, testing, and redesign Phase 1
- 42% user engagement rate increase in first two weeks of launch.
JCPenneyUX Designer / UX Architect iOS Lead
Jun. 2015 - Dec. 2015Plano, TexasBeing a customer advocate in order to create the most intuitive and robust user experience. Collaborating with product managers, designers, writers and developers to ensure customers' needs are met across all media. Ensuring the application of UX processes within the product development, including iterations based on user feedback, task analysis and thematic analysis, usability testing, and utilization analytics intelligent application of data towards measurable results.
- JCPenney Rewards experience - 11% increase in enrollment (around 13k per week in the first 6 weeks alone) and a 15.84% boost in account linking.
AT&TUX Design/Research Contractor
Aug. 2014 - Feb. 2015Dallas/Fort Worth AreaWorked as a part of Agile UX Design team conducting User Research and Cross Industry analysis, rethinking Information Architecture of billing statements for both web and print.
tekzenit, Inc.UX Designer / UX Researcher
Jun. 2014 - Jun. 2015Irving, TXLearn new domains quickly. Able to quickly grasp understanding of complex business data processes in order to execute them efficiently in visual form. Analytical and creative problem solving. Able to conduct User Research, analyze the data, and incorporate it in Designs.
Cart Sorting, Tree Testing, A / B Testing, field research.
Learn, design and simplify complex systems with users, their needs, and their aspirations as main focus.
Practicing understanding in limitations of both humans and technology.
Providing optimal user interactions through ethical, purposeful, pragmatic, and elegant design solutions.
Work closely with UX Architects, Designers, Programmers, and of course, Clients. Flexible and able to work at Client's locations if necessary.
tekzenit, Inc.UX Design Cohort (Internship)
Jun. 2014 - Aug. 2014Dallas, TXThe tekzenit UXD program is a 3-month long intensive workshop generated to teach the fundamentals of User Experience Design. The program has an equivalent to 2-years of working experience. The program curriculum consisted of learning and applying concepts and tools, like the Mobile First principal, rapid paper prototyping, wireframes, design pitch, site mapping, use cases, user journeys, user research practices, and more. Every Cohort was to redesign of a website from mobile to desktop as a capstone project.
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