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Work Background
CDO Foodsphere, Inc.Customer Development Manager
Nov. 2018
Pepsi-Cola Products Philippines Inc.(PCPPI)Key Account Manager
Apr. 2017 - Nov. 2018Mandaluyong CityAccount Development and Management - Develop and strengthen partnership with existing accounts in order to grow volume and revenue 1. Handling 26 accounts, 10 National accounts, 16 local accounts and 6 of which are top accounts 2. Develop, sell, execute, and update the account plan, customer development agreement or its equivalent 3. Prepare, update and submit a customer wiring plan per account or its equivalent (coverage plan) 4. Conduct Business Reviews (BR) in identified accounts 5. Achieve assigned annual operating plan - sales volume target Trade Execution - Sell to and merchandise all assigned accounts applying to Pepsi execution standards in order to create and drive sales opportunities 1. Call on customers based on customer wiring plan/coverage plan 2. Sell the required SKUs to all accounts assigned 3. Sell-in sufficient inventory for all SKUs 4. Coordinate all deliveries of booked orders, cooling equipments, Marketing equipments/collaterals, and prepare required documentation 5. Sell-in and execute Trade Marketing activities as planned 6. Communicate and implement volume and merchandising plans to all concern personnel/accounts/merchandisers 7. Monitor and ensure productivity of Trade Marketing activities Financial Resource and Cost Management - Manage and control A/R, Marketing spending and other financial resources of all accounts assigned in order to attain productivity targets 1. Implement and adhere to company policies and required operating systems 2. Manage Trade Marketing spending - e.g. promotions and Marketing Support Fund 3. Manage account receivables 4. Control trade returns and prepare required documentations
ElectroluxKey Account Executive
May. 2014 - Jan. 2017Bonifacio Global City, TaguigTrade Marketing - Led the development, planning and implementation of opportunistic selling activities for the Small Appliances category - Developed tactical sellout programs and incentive schemes to help boost sellout - Spearheaded special inventory depletion programs Key Accounts
- Accounts handled – Abenson, Puregold, Shopwise, and Royal Duty Free
- Manages day-to-day tasks such as Purchase Order and Sales Order preparation, sales forecast, inventory, allocation, sales and delivery monitoring to efficiently reach sales target - Analyses customer buying patterns and structure, category strength, and individual branch sellout performance to ensure planning and implementation of effective sales programs - Manages coordinators and promoters to guarantee consistent and efficient message dissemination
- Regularly visit Dealers, negotiate and attend Dealer needs, and maintain good relation
- Ensure compliance and meet the monthly Retail Performance Standards target
Philips LightingMarketing Assistant
Jan. 2013 - Sep. 2013Bonifacio Global City, TaguigDOE/DTI Coordination
- ICC, Yellow Label and PS Mark monitoring per product
- Documentary requirements for product testing
- Warehouse audit/inspection Product Database Management
- Professional Lighting Solutions
- Consumer Luminaires
- LED/CFL Lamps
- LS&ECompetitive Monitoring (LS&E, Consumer Luminaires, Trade Luminaires)
- Competitive benchmarking database
- Competitive analysis
- Field monitoring – Modern Retail (Ace Hardware, Wilcon, MC Home depot), Traditional Retail (Hardware stores) 3rd Party Suppliers
- Point person with suppliers on project development/status
- Monitoring of Marcom expense – Consumer channel and Professional channel Exhibits and Conferences
- Assists on events/roadshows including coordination with suppliers and event organizers
- Manage ingress/egress
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