Tom Broderick - Media Consultant, Lion Fortress Media

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Work Background

Advantage Solutions: Sales, Marketing, TechnologyMedia Director

Jan. 2022Boston, Massachusetts, United States

Small Army, a FINN Partners CompanyMedia Director

Jan. 2022 - Sep. 2022Boston, Massachusetts, United States

Hill HollidayMedia

Jan. 2021 - Dec. 2021Boston, Massachusetts, United States

PrimaryMedia Director

Jan. 2019 - Dec. 2020Greater Boston Area

PureCarsStrategy Manager

Jan. 2017 - Dec. 2018Greater Boston Area

Fish Advertising, IncAccount Director

Jan. 2013 - Dec. 2016East Greenwich, RI-Oversaw the media department which included traditional, digital and emerging media -Maintained close in market vendor relationships local clients as well as national and out of market for national clients -Drafted agency media best practices and guidelines for staff and clients -Worked with the Hertz Car Sales corporate marketing team and the regional managers, planned and executed the monthly media plans for over 75 Hertz Car Sales stores -Oversaw the placement, monitoring and invoice reconciliation of all media -Ensured all media vendor bills are in line with client approved spend -Drafted new business presentations in PowerPoint and pitched to new potential clients. Results include yearly national account signed and local business accounts acquired -Secured unpaid media coverage for clients on local TV and radio -Researched and recommended programmatic buying platforms for agency digital accounts -Trained staff on best practices and how to use software

Hill HollidayMedia Supervisor

Jan. 2007 - Dec. 2013Greater Boston Area-Placed local audio and visual for markets ranging in size from top 10 to small unrated for clients in QSR, Financial, Retail, Automotive, Telecommunications and Healthcare -Supervised the openings of all new TJ Maxx stores in the US and Puerto Rico. Worked directly with the client on market/demo research and ensured the buys were with client guidelines -Assigned buys and approved buys for a team of 20 buyers -Secured added value and promotions on all buys through negotiations with various vendors