Fish Advertising, IncAccount Director
Jan. 2013 - Dec. 2016East Greenwich, RI-Oversaw the media department which included traditional, digital and emerging media
-Maintained close in market vendor relationships local clients as well as national and out of market for national clients
-Drafted agency media best practices and guidelines for staff and clients
-Worked with the Hertz Car Sales corporate marketing team and the regional managers, planned and executed the monthly media plans for over 75 Hertz Car Sales stores
-Oversaw the placement, monitoring and invoice reconciliation of all media -Ensured all media vendor bills are in line with client approved spend
-Drafted new business presentations in PowerPoint and pitched to new potential clients. Results include yearly national account signed and local business accounts acquired
-Secured unpaid media coverage for clients on local TV and radio
-Researched and recommended programmatic buying platforms for agency digital accounts
-Trained staff on best practices and how to use software