RamsayMediaDigital Designer (Auto)
Apr. 2012 - Oct. 2013Cape Town Area, South AfricaWorking on projects independently, within a team and in partnership with external teams according to an agreed brief. Defining the design brief and setting up the design concept to answer the brief for various multi-platform projects. Brands: CAR, Leisure Wheels, Popular Mechanics. Tasks:
• Website front-end redesigns: wireframing, Photoshop mock-ups, HTML mark-up, CSS and final product visual specifications.
• Mobile app development
• Email marketing content: newsletter campaigns for all 3 brands
• Motion graphics and video content Highlights:
• Leisure Wheels website redesign: rethink of site structure; user-centred and activity-centred design approach (focused on the activity context in which individuals interact with the product); decided on mobile-first, responsive design to best serve needs of our users who are often on the road.
• PM Zone website design: conceptualization and design of modular grid layout based on news aggregator sites like Pulse; large images, clear iconography and short text calls to action.
• CAR / Popular Mechanics digital: Website and newsletter redesigns