Lars Liedberg

Senior Product Designer (UX/UI) @Undisclosed

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Lars Liedberg is a highly skilled Senior Product Designer specializing in UX/UI at an undisclosed company. He has a strong background in creating user-centered designs, focusing on optimizing user experience and enhancing the overall interface. Lars has a proven track record of successfully leading design projects, demonstrating a keen ability to understand user needs and business goals. His expertise includes conducting user research, creating wireframes and prototypes, designing intuitive and engaging interfaces and performing usability testing. With his exceptional problem-solving skills and creative approach, Lars continues to deliver innovative design solutions that drive user engagement and business growth.

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Work Background

BluegrassLead Designer

May. 2023Cape Town, Western Cape, South Africa · Hybrid

Prodigy FinanceSenior User Interface Designer

Oct. 2019 - Mar. 2023Cape Town Area, South Africa

Digitas LiquoriceSenior UX/UI Designer

Nov. 2017 - Sep. 2019Cape Town Area, South Africa

Immersion GroupSenior UX Designer

May. 2017 - Oct. 2017Cape Town Area, South Africa

Transaction Junction (Pty) LtdSenior UX/UI Designer

Jul. 2016 - Apr. 2017Lead on all design related tasks.

DStv OnlineLead Designer

Oct. 2014 - Jun. 2016

24.comSenior Digital Designer

Nov. 2013 - Sep. 2014Cape Town Area, South AfricaWorking on all the brand channels under head of design, Eric de Kock.

RamsayMediaDigital Designer (Auto)

Apr. 2012 - Oct. 2013Cape Town Area, South AfricaWorking on projects independently, within a team and in partnership with external teams according to an agreed brief. Defining the design brief and setting up the design concept to answer the brief for various multi-platform projects. Brands: CAR, Leisure Wheels, Popular Mechanics. Tasks: • Website front-end redesigns: wireframing, Photoshop mock-ups, HTML mark-up, CSS and final product visual specifications. • Mobile app development • Email marketing content: newsletter campaigns for all 3 brands • Motion graphics and video content Highlights: • Leisure Wheels website redesign: rethink of site structure; user-centred and activity-centred design approach (focused on the activity context in which individuals interact with the product); decided on mobile-first, responsive design to best serve needs of our users who are often on the road. • PM Zone website design: conceptualization and design of modular grid layout based on news aggregator sites like Pulse; large images, clear iconography and short text calls to action. • CAR / Popular Mechanics digital: Website and newsletter redesigns

RamsayMediaWeb/Multimedia Designer

Jul. 2009 - Apr. 2012Cape Town Area, South AfricaWorking on projects independently, within a team and in partnership with external teams according to an agreed brief. Defining the design brief and setting up the design concept to answer the brief for various multi-platform projects. Brands: all brands in RamsayMedia portfolio. Tasks: • Print design: full-page magazine ads & spreads; outdoor banners • Interactive digimags: conversion of print layouts to digital; adding multimedia content • UX/user interface design: concept and production of digital rate cards (interactive CD-ROM’s) • Flash design & actionscripting: digital rate cards and games • Mobile app design & development • TV ads: CAR, Popular Mechanics and Getaway Highlights: • Digital rate cards: elicited great response; quickly became valuable aids to ad sales team • Ramsay Racer advergame design

FreelanceGraphic and Motion Graphics Designer

Aug. 2008 - Jul. 2009Graphic design, video post-production and graphics, multimedia design. Various freelance projects: • Print + electronic portfolio of ABSA Atelier finalist Hanje Whitehead • Corporate identity + electronic press kit for ION band • Graphic design, motion graphics and post-production: O’MAGE Ltd: MTN “21 Days of Care” launch; MTN “We Can’t Wait” FIFA 2010 campaign; Toyota “Today 4 Tomorrow” product launch

The Born KreativeCo-owner, graphic designer, multimedia designer, web designer & developer

Aug. 2005 - Aug. 2008Coordinated and produced work in all forms of print and digital media (below and above the line) from concept to end-product. Clients included: • Nedbank (in-store video graphics + information screens) • Rand Merchant Bank interactive project reporting tool) • Telkom ("What is the internet?" CD-ROM) • Vodacom (Mapungubwe Jazz Festival poster + ticket) • Oppikoppi (print + web graphics work) • Levi's Young Guns tour (web graphics) • Pick n Pay (animations + video graphics for Pick n Pay centenary celebrations) • Umalusi Council (designed templates + defined style sheets for print and website) • Boogertman + Partners (interactive shopping mall information CD-ROM) • Prime Circle ("Hello Crazy World" CD cover) • Beeskraal ("Roots & Boots" CD cover)

GDS NetActive Web Design & DevelopmentWebsite designer

Nov. 1999 - Dec. 2000Website designer - Client liason, concept design to finished product - Meeting with client, concept design and site structure - FrontPage, Flash, Dreamweaver, Fireworx, FTP software

South African History OnlineSenior graphic & web designer

Nov. 1999 - Mar. 2005Employed to design, maintain and grow the history website, design history classroom material for print and digital, as well as book and exhibition layout. Tasks: • Creation of corporate identity, branding (online and print) • Website design and maintenance • Design and layout of educational material (print & digital) • DTP layout of photography books, biographical and other historical publications • Print & digital marketing campaigns • Conceptualisation, project planning and workflow • Management of team of 2 junior designers and 1 database developer Highlights: • Layout of Chris Ledochowski’s Cape Flats Details, Life and Culture in the Townships of Cape Town (2003): published in collaboration with Unisa Press. • Production of The History Classroom interactive CD (Flash) for distribution to schools: created content for the classroom lessons and managed the production of the CD, working closely with colleagues in the Department of Education to produce the CD in accordance with the new curriculum.