Su Xin Chen - Regional Brand Leaders, AUDI

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Network Power<100 people

Roles

🏦66%

Finance

🔥33%

Startup Founder

🧑‍💼33%

C-level Executive

Geos

🇺🇸66%

United States

🇮🇱33%

Israel

Work Background

AUDI AGRegional Brand Leaders

Sep. 2021Experience the future with Audi Audi has always been very focused on the future of mobility. Through the presentation of fascinating concept cars and various studies, Audi explained the brand's understanding of the future of mobility in terms of viable technology, pioneering innovation and dynamic design thinking.

AUDI AGZone Manager

Jul. 2015 - Oct. 2017Responsible for Dealer Business Management. Main activities include: Monitor and support dealer performances in terms of retail sales, customer satisfaction, marketing activities Monitor standard requirements in line with TMI strategies/targets Network development and identification of new business opportunities

AUDI AGJunior Product Manager

Mar. 2014 - Aug. 2015Responsible for supporting the Senior Product Manager in defining short and long term marketing strategies, products and programs; pricing positioning for several Audi models ( - Audi A6 - Audi A5 - Audi A4); key activities. Market analysis, product definition / "customization" and strategic positioning Pricing positioning Pricing discussions with Audi Motor North America Launch plan definition and implementation Product lifecycle management (market analysis, pricing, communication) Product training for PR colleagues and sales staff.

VolkswagenSales Director

Mar. 2020 - Oct. 2021Responsible for the sales department of the Volkswagen brand in North America. Ensures sales targets for the Volkswagen brand in North America (retail and fleet accounts + used car business).

VolkswagenHead of Product Marketing

Dec. 2017 - Mar. 2020Product Manager and coordinator of the budgeting team. Responsible for the implementation of the central marketing plan, sales, wholesale/retail targets for distributors and commercial support budget development. Key Activities. Marketing strategy definition (short and long term) Promotion budget management Life cycle measures (product & price - visual, alignment and promotion/financing) Product discussions + workshops with Volkswagen EV project management (VW brand & VW Group)

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