AUDI AGJunior Product Manager
Mar. 2014 - Aug. 2015Responsible for supporting the Senior Product Manager in defining short and long term marketing strategies, products and programs; pricing positioning for several Audi models ( - Audi A6 - Audi A5 - Audi A4); key activities. Market analysis, product definition / "customization" and strategic positioning
Pricing positioning
Pricing discussions with Audi Motor North America
Launch plan definition and implementation
Product lifecycle management (market analysis, pricing, communication)
Product training for PR colleagues and sales staff.