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Network Power<100 people
Roles
💸66%
Marketing
✔️66%
IT
🧑💼66%
C-level Executive
Geos
🇪🇸66%
Spain
Work Background
Service ClubHead of Marketplace Solutions
Oct. 2024Barcelona, Catalonia, Spain
Flip AppDirector of Channel Partnerships and Product Alliances
May. 2023 - Mar. 2024Barcelona
HuaweiProduct Marketing and Business Growth Lead, AI Services - Europe
Mar. 2020 - Jan. 2023Helsinki Metropolitan AreaGrew the AI App business by 80%, leading a team of 18 across Europe. Surpassed 2021 revenue and retention targets by 230% through: Partner Marketing: Managed Europe-wide awareness campaigns with major brands like Spotify, Nike, and Wolt, leveraging retail partnerships and social media influencers.
Product Marketing: Launched new products and features across Europe, optimizing campaigns with strategic partners to drive growth and engagement.
Digital Campaigns: Directed social media, influencer initiatives, PR, and product launch events, crafting impactful messaging and visuals.
HaiiloHead of Partnerships and Partner Marketing
Mar. 2017 - Mar. 2020Helsinki Area, FinlandLed Channel Sales for Global Partnerships at Smarp (later Haiilo), building the Partner Program from scratch. By 2019, it drove 25% of total New Business revenue. Key responsibilities included: Recruiting, managing, and developing referral, reseller, and strategic (integration) partnerships.
Driving new business and market expansion through partners while enabling them to deliver Employer Branding programs.
Overseeing partner onboarding, training, and coaching to ensure client success.
Collaborating with Marketing, PR, HR, and stakeholders to scale growth via 360° Employer Branding initiatives and crafting partner materials.
MicrosoftMarketing Senior Manager, Product Strategy and Planning
May. 2014 - Jan. 2017FinlandManaged partner relationships and the partner marketing deliverables via digital and media agencies. Drove global partnership strategy and deployment across countries. Led partnership activities with brands such as Leica, Netflix, Burton and Redbull. Each product launch tied to meaningful brand collaborations increased awareness.
NokiaProduct Marketing and Agency Management
May. 2012 - May. 2014EspooGTM strategies and execution with Product, Marketing and Design; via advertising, digital, PR and media agencies. Responsible for briefing creative agencies about Nokia’s product and marketing strategy to sustain a well informed planning. Managed co-creation of partner campaigns with Burton, Nike, Marimekko.
HankenMSc in Marketing
Sep. 2010 - Jun. 2012Research on Mobile Advertising. Available online:
"Role of Relevance in Acceptance of Mobile Advertising: A Consumer Approach"
https://helda.helsinki.fi/bitstream/handle/10138/27634/CEYLANFINALTHESIS.pdf?sequence=1
McCann WorldgroupSenior Creative
Mar. 2008 - Sep. 2010Accounts responsible for: L'Oréal, Nescafé, Coca Cola, Digiturk, Alpella, Ülker, Turkcell
AlametifarikaSenior Creative
Mar. 2005 - Mar. 2008Accounts responsible for: Nike, Ulker, Digiturk, Turkcell, Garanti Bank, Bonus Credit Card, Shop&Miles Credit Card, Arzum, Vestel Global campaign.
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