HaiiloHead of Partnerships and Partner Marketing
Mar. 2017 - Feb. 2020Helsinki Area, FinlandLed Channel Sales for Global Partnerships at Smarp (later Haiilo), building the Partner Program from scratch. By 2019, it drove 25% of total New Business revenue. Key responsibilities included: Recruiting, managing, and developing referral, reseller, and strategic (integration) partnerships.
Driving new business and market expansion through partners while enabling them to deliver Employer Branding programs.
Overseeing partner onboarding, training, and coaching to ensure client success.
Collaborating with Marketing, PR, HR, and stakeholders to scale growth via 360° Employer Branding initiatives and crafting partner materials.