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Work Background
AvenroisFractional EMEA VP
Feb. 2025Zurich, SwitzerlandAs a Fractional EMEA VP, I help US and other non-European tech companies de-risk and accelerate their EMEA market entry by providing hands-on leadership without the full-time cost. With 25+ years of experience scaling US-to-EMEA tech businesses, I guide startups and scale-ups through market entry, company culture alignment and fostering in non-US regions, GTM execution, hiring, compliance, and operational setup and help them navigate their unknown unknowns. Key areas I support: - Tailored GTM strategy aligned with regional differences in purchase behaviour, pricing, and procurement
- EMEA expansion roadmap for sales, marketing, hiring, and operational compliance
- Building and mentoring teams across sales, presales, professional services, and partnerships and provide the initially needed US-to-local culture bridge
- Avoiding common pitfalls such as misaligned hiring plans, ineffective objective setting, premature hiring, inefficient lead gen, or bumping into unanticipated business conduct and practices.
- Hands-on execution in a fractional model: advisory or operational engagement Let’s connect if you’re looking for a strategic partner to establish and scale your presence in EMEA while optimizing your expansion investment.
VillagersAdvisor
Mar. 2024 - Jan. 2025New York, United StatesVillagers is a new kind of early-stage fund. We invest in software companies by directly funding and shepherding product development in exchange for a share of future revenue. Deployed funds are sourced from accredited investors giving them exposure to early-stage upside. https://villagers.xyz/team
DOOR3Senior Principal Consultant / Account Manager
Jun. 2022 - Aug. 2024New York, United StatesAt DOOR3, we de-risk the realization of your visions by delivering bespoke applications that drive the core of your business, are fit for purpose, in budget and delightful to use. From MVP to scalable cross-platform application, from old-school data warehouse business process backend productivity to DLT, we do it all. And customers love our work. At DOOR3 I help to grow our business in depth and breadth. The depth being 25+ years of experience in building and driving UX, Software Development, Enterprise Software sales and Implementation, IT Service Operations and Infosec businesses in Europe. And breadth, with having pioneered multiple US Software companies successfully business launch and growth, in Europe and EMEA.
esbetan.comFounder
May. 2021 - May. 2022Zurich, SwitzerlandProviding expert guidance, implementation services, training and support helping Tanium clients and Tanium partners to maximise the return on their investments.
TaniumDirector of Technical Account Management (TAM)
Jun. 2016 - Jan. 2021Zürich Area, SwitzerlandFirst man on the ground in Switzerland. Winning, deploying, training, supporting and maintaining multiple local, regional and global customers as Tanium TAM - owning the technical end of the account cradle-to-renewal, sale-to-support case. Recruit, mentor, support and guide the growing Tanium team in the region and globally.
Hewlett Packard EnterpriseCloud & Automation Practice Manager EMEA
Jul. 2014 - May. 2016Zürich, SwitzerlandRun the EMEA practice of software pre-sales consultants. Ensure that all field practitioners have everything they need to execute technical wins in the field. Funnel field and customer experiences and feedback back to the various product groups to help them make the right choices in their roles to foster business growth. Bring the technical sales angle to EMEA and WW business development activities to drive strategy, tactics and execution that is in line with the customer needs and our actual execution capabilities.
Hewlett Packard EnterpriseSr. Presales Consultant EMEA - Cloud & Automation Software
Nov. 2010 - Jul. 2014Zürich, SwitzerlandGo-to presales consultant in EMEA for all things HP Software Cloud and Datacenter Automation. Driving internal strategic alignments between product groups, field execution and marketing worldwide and in EMEA to enable the value delivery chain to execute effectively. Delivering customer facing value- and cloud-discovery workshops, transformation experience workshops, solution demonstrations and proof-of-concept installations. Driving internal cross-business unit enablement and awareness for HP Cloud Solutions. Liaising with global product management, r&d and pre-sales peers from worldwide and EMEA to execute HPs Cloud Strategy successfully on a global scale in the field organization.
Hewlett Packard EnterpriseSr. Presales Consultant
Nov. 2007 - Nov. 2010Zürich Area, SwitzerlandJoined through HPs acquisition of Opsware inc.
OpswareSr. Presales Consultant
Jun. 2007 - Oct. 2007Zürich, SwitzerlandCo-founder of the Opsware Switzerland branch to ramp-up the Opsware business in Switzerland.
Computer AssociatesTechnical Sales Consultant
May. 2006 - May. 2007Darmstadt Area, GermanyJoined CA as part of the acquisition of Wily Technology inc.
Wily TechnologyTechnical Sales Consultant
Sep. 2005 - Apr. 2006Munich Area, GermanyPresales Consultant for industry pioneering byte-code-instrumentation Java application performance monitoring "Wily Introscope". In an EMEA role, drove field team enablement and complex deals across the region, leading to largest deal closures to-date in EMEA at the time.
Media Lab Helsinki - University for Art and DesignVisiting teacher for master class workshops
Apr. 1999 - Jun. 2005HelsinkiRegular visiting teacher for MA courses in Multi User System Interactiondesign at the Medialab UIAH, Helsinki
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