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Work Background
Walmart ConnectSenior Product Marketing Manager
Nov. 2024San Bruno, California, United States
Walmart ConnectProduct Marketing Manager - Display Infrastructure
Jul. 2021 - Nov. 2024San Francisco Bay Area
BabyCenterProgrammatic Operations Manager
Jan. 2017 - Dec. 2020
BabyCenterYield & Inventory Manager/Programmatic Ops Revenue Lead
Oct. 2016 - Dec. 2020San Francisco Bay Area- Support the Sales Organization by providing deep analysis and key insights on inventory strategy
- Developing a cohesive indirect sales inventory strategy
- Ensure end users have access to reporting that meets their needs for information
- Maintain relationships with indirect revenue partners
- Oversee monthly reporting & forecasting in the indirect revenue channel
- Oversee vetting & onboarding of new partners
- Troubleshoot deal issues with buyers
- Support BC sales team’s efforts to drive revenue in indirect channel
- Provide training, guidance, support, and mentorship to other members of the AdOps team - Serve as the primary point of contact for indirect channel, for buyers, platform reps, and internal sellers
- Provide input on strategy, based on knowledge of trends and technology changes
- Represent BabyCenter at industry events
- Maintain documentation on programmatic partners, technical details, etc.
BabyCenterInventory Analyst II/Programmatic Lead
Feb. 2014 - Oct. 2016San Francisco Bay AreaProduction of regular sell-through and revenue reporting for the Sales Organization
Generate ad hoc forecasts for Sales Planning, Client Marketing, and Ad Operations Trafficking teams
Identify and track areas of inventory that are undersold, oversold, or underperforming, and provide recommendations for correction
Assist in researching, implementing, and maintaining relationships with global revenue partners, and provide recommendations for optimization
Maintain documentation of inventory management best practices across multiple platforms
Participate in the upgrading and maintenance of current DoubleClick inventory database tools, including using the DoubleClick APIs
Assist the Yield & Inventory Manager with maintenance of DFP network administration
Manage setup, optimization, troubleshooting, and reporting for programmatic deals across a variety of platforms
Closely monitor PMP and platform performance to ensure we are staying on track with revenue targets, drive incremental revenue, and proactively escalate potential problems to leadership and platform support representatives
Maintain Ad Quality standards, and respond immediately when an issue is reported
Synthesize performance results and knowledge of industry trends to make recommendations and highlight opportunities to leadership on a monthly basis
TranscendentistClient Care Coordinator
Jun. 2013 - Jan. 20143030 Ashby Ave, Suite 101, Berkeley, CA 94705
Capital Reporting CompanyProduction & Client Services Coordinator
May. 2012 - May. 2013• Managing email correspondence with clients regarding bookings, orders & various requests • Assisting clients over the phone with reserving stenographers, videoconferences, interpreters & conference rooms
• Handling deposition transcript editing and production using Visionary Viewer, Real Legal & Utility Software
• Experienced in Reporter Base Software for scheduling, client database, production coordination & reporter tracking • Proficient in Adobe Acrobat, Microsoft Operating Systems & Microsoft Office
• Assisting in the maintenance of various payment systems and aspects of the financial & billing department.
UC Berkeley LibrarySlavic Exchange Department Assistant
Jan. 2010 - Apr. 2012• Managed email correspondence and exchange orders with Slavic Countries in English and Russian • Catalogued incoming library material, interacting with supervisors regarding further plans of action
• Experienced in Microsoft Office and Millennium Software for organization and cataloguing purposes
Childrens Hospital Oakland Research InstituteResearch Assistant
Nov. 2008 - Apr. 2012• Developed a research experiment protocol to investigate cellular response to statin exposures • Selected research subjects from a cell repository using JUMP Software
• Performed statin cell exposure protocols, RNA extractions, cDNA synthesis, qPCR analysis • Analyzed data using Microsoft Excel and other statistical analysis software, prepared Power Point Presentations • Attended lab meeting with supervisors and principle investigators to discuss research progress • Responsible for writing project proposals and research abstracts to report on the progress of the experiments • Delivered a 10 minute oral presentation at the 2009 CHORI Summer Student Research Symposium • Delivered a poster presentation at the 2010 CHORI Summer Student Research Symposium
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