XM Satellite RadioSenior Manager, Corporate Communications
Mar. 2006 - Oct. 2008Responsible for the development of the strategic product, corporate, and marketing/lifestyle communications initiatives for music and talk entertainment provider. Specific responsibilities included leading the consumer electronics (CE), automotive and children's and Latin entertainment PR programs.
Created integrated PR campaigns for XM’s collaboration and product launches with key automotive partners, including Acura, Hyundai, Honda, GM and Toyota. Spearheaded press for joint XM/ Cadillac Escalade advertising campaign featuring Bob Dylan; secured national TV and print coverage in USA Today, Today Show, Wall Street Journal, Advertising Age and more. Developed relationship with Susan G. Komen for The Cure and collaborated on launch of “Pink Inno” portable radio sold nationwide; generated online and print coverage in Daily Candy, Gizmodo, Outdoor, PC magazine, and O The Oprah Winfrey Magazine. Served company spokesperson and directed work of six outside event, PR, marketing and event agencies. Awards: 2007 Team XM Circle of Excellence Employee Recognition Award recipient.