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Work Background
MFK CommunicationsFounder
Mar. 2020Develop and execute growth strategies for startups and mid-sized brands in tech, crypto, music, lifestyle, and e-commerce industries (and more). Serve as an extension of your team to develop company's marketing communications strategies, including: - Brand messaging - Brand development
- Web strategy + development - Digital campaigns
- GTM strategies, product launches + funding campaigns
- Partner relations
- Strategic communications + media relations www.mfkcomms.com
Chamber of Digital CommerceDirector of Marketing & Programming
Nov. 2016 - Mar. 2020Washington D.C. Metro Area (remote)Ran marketing, events and PR for world's largest blockchain and digital asset advocacy group. Responsible for: - Brand revamp + marketing strategy - Website revamp
- Social + digital media campaign development and execution
- Regional event planning (including annual DC Blockchain Summit)
- Video and digital content creation + interviews and promotion
- External communications and earned media (PR)
SoundExchangeVP, Communications & Marketing
Oct. 2011 - Oct. 2014Washington D.C. Metro AreaLed award-winning marketing and communications team for digital / streaming music industry organization serving 100,000 recording artist and record label members. Set and executed: - Marketing communications plan development + execution
- Media relations (leading to a 175% increase in press coverage)
- Digital and print marketing and branding, creative services, digital and content marketing
- Video storytelling
- Paid advertising
- Member and internal employee communications
- Events and conference strategy - Change + growth management (new leadership team, plus employee growth) Awards: 2013 Silver Stevie Award “Communications or PR Campaign of The Year” for $1 Billion Paid campaign; 2013 Silver Stevie Award “Company of the Year – Non-profit;" 2014 Davey Award for “Value of Music” advertising campaign.
IridiumPublic Relations
Jan. 2010 - Oct. 2011Tysons Corner, Virginia, United StatesServed as front line media contact for mobile global voice and data communications company. Developed and implemented international PR initiatives to help drive sales, promote products, services and new licenses in Brazil, Mexico, Russia and South Africa. Leveraged relationships to secure business and product coverage in national media outlets, including Business Week, CNBC Mad Money, Fast Company, New York Times and Washington Post. Led successful Iridium Force launch consisting of five consumer (B2C) and business (B2B) products, featuring live online press conference with 600+ attendees, interactive videos, digital landing page, imagery. Assisted with a major $3 billion funding announcement to replace the current global satellite network in conjunction with French contractor Thales and rocket launcher SpaceX.
GolinHarrisAccount Group Supervisor, Consumer Marketing & Brand Strategies
Nov. 2008 - Nov. 2009Led the Account Group responsible for Rosetta Stone's corporate messaging and media relations program. Directed strategy for a new digital product launch with in-depth stories like BBC’s “The World,” The New York Times and the Wall Street Journal’s Mossberg Solution. Additional results included a product giveaway on “The Ellen DeGeneres Show," product placements and celebrity endorsements. - Managed media outreach program for IPO - week one alone resulted in 1.5 billion impressions and 80%
message penetration with placements in Associated Press, Chicago Tribune, CNBC, Fox Business News,
Forbes.com, New York Times and USA Today. Other clients included The Robert Wood Johnson Foundation Games for Health and Health Games Research and CoolEarth. - Participated as a Social Media Specialist and chaired agency’s Non-Profit Marketing Committee
XM Satellite RadioSenior Manager, Corporate Communications
Mar. 2006 - Oct. 2008Responsible for the development of the strategic product, corporate, and marketing/lifestyle communications initiatives for music and talk entertainment provider. Specific responsibilities included leading the consumer electronics (CE), automotive and children's and Latin entertainment PR programs.
Created integrated PR campaigns for XM’s collaboration and product launches with key automotive partners, including Acura, Hyundai, Honda, GM and Toyota. Spearheaded press for joint XM/ Cadillac Escalade advertising campaign featuring Bob Dylan; secured national TV and print coverage in USA Today, Today Show, Wall Street Journal, Advertising Age and more. Developed relationship with Susan G. Komen for The Cure and collaborated on launch of “Pink Inno” portable radio sold nationwide; generated online and print coverage in Daily Candy, Gizmodo, Outdoor, PC magazine, and O The Oprah Winfrey Magazine. Served company spokesperson and directed work of six outside event, PR, marketing and event agencies. Awards: 2007 Team XM Circle of Excellence Employee Recognition Award recipient.
We Are MULTIPLYSenior Account Executive
May. 2004 - Mar. 2006Washington D.C. Metro Area
The Sherwood GroupMarketing Communications
Jan. 2002 - Dec. 2004Northbrook, Illinois, United States
Alexander OgilvyAccount Executive
Jan. 2000 - Oct. 2001
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