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Work Background
Violet Sunflower SolutionsFounder
Feb. 2025Jennifer founded Violet Sunflower Solutions to help businesses focus on strategy, growth and value creation, which often get lost when encountering the challenges of running a business day-to-day. If you are a start-up looking to establish a strong foundation, a small business struggling to grow, an established company aiming for the next level, or an individual looking to build your career, Violet Sunflower Solutions is here to guide you every step of the way. https://violetsunflower.com
Colibri GroupGM-RE Professional Portfolio and Partnerships / Head of The Institute for Luxury Home Marketing
Mar. 2023 - Jan. 2025As General Manager of the Professional Portfolio and Head of The Institute for Luxury Home Marketing, I led the business unit which spearheaded member lifecycle recurring revenue. In this position I presented on panels at conferences, deploying thought leadership initiatives and cultivating partner/sponsor relationships. I created strong operational best practices to drive growth through simplicity and leadership collaboration. Over the past year strategic initiatives in my portfolio have grown the new member pipeline while also retaining current members at a +400-basis point improvement over prior year.
• Launched new category of education within the Colibri Real Estate brand, exceeding 1st year revenue expectations. • Led the team and strategy to capitalize on a meaningful learning and educational solution in 2024 which resulted in significant revenue growth YoY.
• Concepted and then launched B2B partnerships which resulted in new revenue streams for the organization and additional sponsorship solutions which created value for both partners and members. • Infused enhanced learning capabilities into professional development learning experiences for students, increasing the overall Net Promoter Score for customer satisfaction. • Created annual financial, strategic and tactical business plans to achieve organizational growth objectives. • Presented at conferences and authored articles in the interest of Market Thought Leadership, growing external partner relationships locally and nationally. • Achieved results for employee engagement above organizational benchmarks.
Colibri GroupPresident Colibri Real Estate
Jan. 2021 - Mar. 2023St. Louis County, Missouri, United StatesHead of multi-million business unit overseeing marketing, sales, product development, instruction and student success, as well as integrations in the interest of growth. Business unit was comprised of both on ground and online Real Estate Schools, in total 10 real estate brands. While in role, business achieved highest revenue results of all time for the division. • Developed and led the execution of the strategy to launch a new national brand for real estate education, while at the same time making brand portfolio decisions to collapse smaller brands for operational scale and simplicity.
• Developed and led the execution of strategic plans including product development, pricing, marketing, and strategic partner initiatives, in the interest of driving revenue growth, increasing market share and improving the overall competitive advantage of the Colibri Real Estate family of brands.
• Modified the strategy for the overall learning experience to improve quality and learn satisfaction. • Launched several partnerships which resulted in an improved value proposition of educational offerings.
• Regular and trusted advisor to the Colibri C-Suite and Colibri Group Board of Directors.
Strategic Education, IncSenior Vice President Alternative Learning Division
Sep. 2020 - Jan. 2021In my roles at SEI and Capella University (merged with SEI August 2018), I oversaw the strategy to create learning experiences to increase competitive advantage for the organization, optimizing the cost of delivery while improving learning outcomes and student retention. I was the executive sponsor for the organization’s largest partnerships incorporating partner and stakeholder feedback into programming and learning experiences. At the same time, I directed and managed the team that ensured that our learning goals were achieved, organizational KPI’s were met, and product development roadmap and capacity planning model met organizational goals. As Senior Vice President of SEI’s Alternative Learning Division, Jennifer and her team augmented the University revenue streams, testing and developing new areas of growth including Sophia Learning (subscription based general education), skills based learning for employers, and coding bootcamps. • Rolled-out new subscription model for Sophia Learning, a growth accelerator for the business unit, improving the value proposition and use adoption
• Identified opportunities for new market offerings leaning into skills-based solutions for large employer partners
• Served as the executive sponsor for large employer partnerships across the Universities and Alternative Learning Division
• Led the SEI suite of bootcamps, Dev Mountain and Hackbright Academy, enabling paths to employment, including standing up several 100% employer pay cohorts
• Consistently achieved engagement scores in the top 10% of national benchmarks
Strategic Education, IncSenior Vice President, Portfolio Strategy
Aug. 2019 - Sep. 2020Greater Minneapolis-St. Paul Area• Led the strategy for the SEI University portfolio related to product offerings to create competitive advantage, optimizing cost of delivery, and accelerating time to complete and student ROI, while at the same time improving student outcomes and employment opportunities. • Served as the executive sponsor for large employer partnerships across the Universities.
• Created systems and process to maximize student ROI while at the same time improving student outcomes and employment opportunities.
• Evaluated the health of the SEI degree portfolio for optimal business results, while also incorporating employer feedback into program outcomes and results.
• Oversaw the relationship with senior level stakeholders and exerted influence in relation to significant long-term strategy and investment decisions within the SEI portfolio. • Oversaw and was accountable for the Portfolio Management and Growth team across all geographies to ensure portfolio goals were achieved. • Managed the business development and sales strategy of new University offerings, along with the planning and execution/go to market.
• As core member of Executive Leadership Team provided leadership across the organization and participated in strategy development and core decision making on behalf of the Universities and parent organization. • Regular and trusted advisor to the Capella University Board of Directors, The Strayer University Board of Directors in addition to the SEI Corporate Board of Directors.
Strategic Education, IncVice President, Portfolio Strategy
Feb. 2019 - Aug. 2019• Led the strategy for the SEI University portfolio related to product offerings to create competitive advantage, optimizing cost of delivery, and accelerating time to complete and student ROI, while at the same time improving student outcomes and employment opportunities. • Served as the executive sponsor for large employer partnerships across the Universities.
• Created systems and process to maximize student ROI while at the same time improving student outcomes and employment opportunities.
• Evaluated the health of the SEI degree portfolio for optimal business results, while also incorporating employer feedback into program outcomes and results.
• Oversaw the relationship with senior level stakeholders and exerted influence in relation to significant long-term strategy and investment decisions within the SEI portfolio. • Oversaw and was accountable for the Portfolio Management and Growth team across all geographies to ensure portfolio goals were achieved. • Managed the business development and sales strategy of new University offerings, along with the planning and execution/go to market.
• As core member of Executive Leadership Team provided leadership across the organization and participated in strategy development and core decision making on behalf of the Universities and parent organization. • Regular and trusted advisor to the Capella University Board of Directors, The Strayer University Board of Directors in addition to the SEI Corporate Board of Directors.
Capella UniversityVice President/General Manager - College of Nursing, Health, and Behavioral Sciences
Feb. 2017 - Feb. 2019Greater Minneapolis-St. Paul Area• Responsible for achieving enrollment, revenue, and operating income performance for a $250 million business segment, achieving annual growth targets, cost improvement and improved student employment outcomes • Launched and oversaw a Healthcare Advisory board made up of professionals across the nation’s leading healthcare organizations • Managed University Academic leadership, and oversight for over 1000 academic professionals
• Developed, lead, and executed business segment strategic plans including product development, pricing, marketing, and strategic partner initiatives, to drive revenue growth, increase market share and improve the overall competitive advantage of Capella University
• Partnered with business development, B2B and B2C marketing leadership to define and execute marketing strategies
• Partnered with the Chief Academic Officer to create an innovative and world class culture for faculty and academic leadership, to deliver a high-quality learning environment for Capella learners
• Provided strategic leadership to several key enterprise growth and quality improvement strategies
• Provided insights and leadership to guide Capella's Corporate Social Responsibility Initiatives, and community engagement strategies
• Served as the executive sponsor for Capella’s largest employer partnersRevenue Management
Capella UniversityVice President/General Manager - School of Nursing and Health Sciences
Dec. 2014 - Feb. 2017Greater Minneapolis-St. Paul Area• Researched and developed the business case to launch a School of Nursing and Health Sciences within Capella University which included gaining internal stakeholder and Board of Directors buy-in and support.
• Created the academic infrastructure and business model, which has resulted in Capella’s University highest growth business unit since inception.
• Concepted and launched a School of Nursing and Health Sciences Advisory Board made up of the nation’s leading Nursing and Healthcare Industry Professionals.
• Grew Capella’s nursing program from #250 in the nation to within the top 5 schools nationally based on student enrollment.
• Launched Capella’s BSN program within the FlexPath academic model, doubling enrollment YoY while in position. • Managed a team of 200+ Academic professionals
Capella UniversityMarket Director for The School of Public Service Leadership
Jan. 2013 - Dec. 2014Greater Minneapolis-St. Paul Area• Consistently presented to executive leadership and external clients on business objectives, financial outcomes and opportunities
• Initiated and developed comprehensive market analysis for healthcare, nursing and other portfolio products, along with devised the strategic positioning of product portfolio
• Developed and implemented product value proposition
• Developed annual strategic plans including preparing and presenting to top internal stakeholders, to meet organizational financial objectives • Consistently achieved and exceeded growth targets in dynamic high growth environment
• Identified and recommended new growth opportunities and emerging markets
• Developed operational systems and processes to meet the needs of learners/customers
• Collaborated with academic leadership and faculty to drive positive learner/customer experiences and employment outcomes
• Was responsible for oversight of all key vertical marketing initiatives tied to overarching marketing campaigns
• Collaborated and influenced to build B2B sales goals and plans
Capella UniversitySenior Market Team Manager for the School of Public Service Leadership
Aug. 2011 - Dec. 2012Minneapolis, MN• Developed annual strategic plans including preparing and presenting to top internal stakeholders, in order to meet organizational financial objectives
• Initiated and developed comprehensive market analysis' related to strategic positioning of products as well as development and implementation of product value proposition
• Identified and recommended new portfolio growth opportunities • Collaborated with academic leadership and faculty to drive positive learner/customer experiences and outcomes
• Was responsible for oversight of key marketing initiatives related to products, including trade shows, Capella.edu website content, and other marketing initiatives
• Responsible for all pricing and promotional product activities
• Consistently presented to executive leadership on business objectives, financial outcomes and opportunities
• Responsible for career development of a team of executives in product and marketing
The Hanson GroupB2B Sales, Account Strategy, Marketing and Analytics
Aug. 2009 - Aug. 2011Edina, MN• Developed B2B product sales and marketing plans for high growth and visibility brands • Developed and led analytical reporting for key brands along with communication and development of key strategic initiatives • Maintained and cultivated key relationships both for accounts, and brand management
• Developed and executed marketing strategies to build brand and agency awareness at account level
Target.com / target.direct / Rivertown Trading CompanyLead Merchandise Planning Manager
Feb. 2001 - Dec. 2006Greater Minneapolis-St. Paul Area• Directed high visibility supply chain special projects
• Created, prepared, and presented seasonal assortment plans to Target.com Executive LeadershipTeam
• Managed the inventory for 50%+ of Target.com sales, consistently achieving triple-digit sales increases
• Created and implemented strategic supply chain initiatives to support tremendous sales growth
• Coached dynamic team of diverse and talented individuals, including individuals at the manager level
• Supervised the development of and execution of entire new hire training program for Target.com merchandise planning department
Coach LeatherwareKey Account Manager
Jun. 1995 - Feb. 2001New York, New York• Responsible for 15% of sales for U.S. wholesale division, including Coach’s largest account
• Achieved double-digit increase at both wholesale, and retail, for six consecutive seasons
• Achieved significant market share growth due to development of aggressive sales and marketing plan, which expanded Coach product and visual presentation installations in select department stores • Accountable for all facets of successful account management, including:
Product assortment planning by season, shipments, open to buy, and inventory management
Market plan development, promotions, and new product innovation and placement
Financial planning, budget development, capital project investment, new store openings
Dayton Hudson CorporationAssociate Buyer / Planner Distributor
Jun. 1990 - Jun. 1995Minneapolis, MN• Directed $56 million inventory and managed financial targets for 60 diverse store locations, the largest department within the department store division at the time
• Planned key item and basic replenishment programs for 5,000+ skus seasonally
• Achieved and was formally recognized for superior sales/margin/inventory turnover on a consistent basis • Implemented import replenishment strategy, which allowed targeted size replenishment by store location, an innovation that had not been previously been implemented at the time
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