Cynthia Ferngren

Outsourced CMO - Brand & Marketing Strategist @Brandsol Agency

🔥 Startup Founder💸 Marketing💼 C-level ExecutiveCMO🧨 ConsultingCustomer Researcher

Cynthia Ferngren is an award-winning strategist and marketing thought-leader that has been launching successful brands for over two decades. She has developed strategy and content for some of the most iconic brands of our time including IBM, Dell Software, Botox, Johnson & Johnson, Neutrogena, Verizon, AT&T, GSK, Novartis, Trafalgar, Wells Fargo, JP Morgan Chase, and Pfizer. Cynthia has brought over 100’s of startups to life, serving as the strategic lead for launching Peace Out, DwellBeing, GigUp, AltroSmart, Lease Easy, Tomlinson Center for Leadership, Engle Roberts, Brochu Walker, Bold & Bare, Foodspace, PeaPod, and many many more. Her wealth of knowledge in successfully launching brands has led her to a mentor position at Make In LA, a hardware-focused incubator. She is one of UpWork’s top 1% earners, won the 2021 Tony Robbins Comeback Challenge, is an expert speaker and published author. She has spoken at Digital Marketing LA, The Authentic Marketing Conference, 2018 CEMA Summit, and the 2018 Video Marketing Conference. In addition, Cynthia was a featured expert contributor to the book Digital Marketing Tactics and has won over ten industry awards for her content and strategy. If you need help with marketing that connects to the heart and soul of your audience and gets you the results and growth you are looking for, you came to the right place.

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Work Background

Brandsol AgencyFounder

May. 2017Greater Los Angeles AreaI am the founder of Brandsol Agency. Brandsol’s mission is to help create brands with purpose that are both thoughtful and profitable. Our goal is to help entrepreneurs realize their dreams. Our purpose is to not just change the conversation, but the future itself. I have brought 100’s of startups to life, serving as the strategic lead for launching Peace Out, DwellBeing, GigUp, AltroSmart, Lease Easy, Tomlinson Center for Leadership, Engle Roberts, Brochu Walker, Bold & Bare, Foodspace, PeaPod, and many, many more. My wealth of knowledge in successfully launching brands has led me to a mentor position at Make In LA, a hardware-focused incubator. I am one of UpWork’s top 1% earners, won the 2021 Tony Robbins Comeback Challenge, and am an expert speaker and published author. I have spoken at Alt Summit 2023, Digital Marketing LA, The Authentic Marketing Conference, 2018 CEMA Summit, and the 2018 Video Marketing Conference. In addition, I was a featured expert contributor to the book Digital Marketing Tactics and have won over ten industry awards for my content and strategy. If you need help with marketing that connects to the heart and soul of your audience and gets you the results and growth you are looking for, I am the person to speak to.

DotlogicsStrategic Consultant

Jan. 2016As a strategic leader at DotLogics, I drive initiatives across multiple domains to fuel business growth and enhance customer experience. My expertise spans formulating brand strategy, shaping user experience (UX) strategy, and mapping consumer journeys to better understand and cater to our customers' needs. I devise effective marketing strategies that align with our business objectives and resonate with our target audience. As a Conversion Rate Optimization (CRO) specialist, I collaborate with brands of all sizes, optimizing their digital presence and conversion rates. My work in branding and customer journey mapping enables me to craft compelling narratives that connect with customers and foster brand loyalty.

Hype Creative PartnersFounder

Aug. 2016 - Mar. 2021Greater Los Angeles AreaCEO of Hype Creative Partners. Hype Creative Partners is a full-service agency that specializes in brand strategy and storytelling in the digital world. We apply creative science and marry data and design to create unique, innovative solutions that connect to the hearts of the consumer and bring the brands true value to life. Services include: : Strategic planning, branding, creative development, website development, social media strategy and execution, SEM, SEO, video production, TV and radio.

The Buddy GroupClient Services Director

May. 2014 - Aug. 2016Irvine, CASenior level Account Service expert for full service digital agency. Strong strategic leadership skills has led to AOR level assignments being awarded to the Agency within a short time frame. Key Achievements • Led Dell Software Group Account, partnering with C-level management to help re-brand company and improve internal processes after Client corporate restructuring. • Grew DSG account from a project base account to a large AOR type assignment within a 4 month period, due to strong strategic leadership and excellent Client management skills. • Pitched and won Dell Corporate Campaign opportunity, resulting in a $5M dollar digital media campaign roll-out.

StudioPMGSenior Director, Accounts & Digital Strategy

Oct. 2012 - May. 2014irvine caSenior Account Leader focusing on creating brands and strategic platforms for key Clients by turning insights into action. Leveraged digital and new media platforms to expand brands and build community. Each plan is tailored to brand needs, budget and objectives and incorporate a full spectrum of digital experiences including iOS, Android, Live events, Websites, Social Media and E-mail, sales platform integration, video game, lead generation and CRM integration. • Managed and led the account management of the companies key account billings • Led the digital strategy and brand development for key Clients including brand planning and overall digital strategy including market research, positioning, brand development, online media recommendations, social media and content development • Key member of new business team, and responsible for new business wins and organic growth of exiting business • Worked closely with Agency Executive team on agency growth opportunities and operational enhancements • SOW for business includes all aspect of digital execution including: sales integration platforms, Mobile and iOS application, web development, SEO, Display advertising, Email campaigns, CRM integration, database management, digital media planning, social media and live experiences

AllerganVice President, Management Supervisor

Sep. 2008 - Oct. 2012•Progressive record of achievements leading Allergan Medical Dermatology, including Aczone, Tazorac and Botox. Fully responsible for portfolio budgeting and forecasting and leading annual divisional brand planning processes. Processes include research analysis, brand strategy development and tactical planning and forecasting. Key Achievements * Hand-selected to lead breakthrough creative marketing campaign for Aczone. Successfully targeted adult females resulting in a six point market share increase and a number two brand position. * Organically grew 2010 portfolio by $1M due to strong client relationships and insightful strategic leadership.

DraftfcbSenior Vice President, Account Group Supervisor

Jan. 2006 - Dec. 2008Brought on board to head-up six different accounts with billings totaling over $10M. As Senior Account contact for all brands, instilled a high-performance culture resulting in the continued climb of sales and profits. Spearheaded strategic development and branding process for all brands. Provided direction and management for an account team of five. Key Achievements * Created and developed LevelOne, a new media division. This program focused on both interactive and offline communications for the professional audience. * Fully responsible for two new business wins in 2007, significantly adding to the bottom-line.

KPR 2003-2006Vice President, Account Group Supervisor

Jan. 2003 - Dec. 2006Senior account lead managing an account team of five and billings of approx. $8M. Partnered with both US and Global clients on strategy and creative development for both digital and traditional marketing and advertising including: global product launch, product licensing, brand development, strategy development, P&L management,media planning and product positioning. Key Achievements * Senior account lead managing a P&L of appox. $8M. * Appointed new business pitch team lead resulting in several wins * Spearheaded the strategic development and branding process and successfully repositioned Client’s brands and new campaign launches. * Key member of the Marketing Excellence Core Team, developers of an in-depth segmentation analysis for Clients.

Cline Davis & MannAccount Supervisor

Jan. 2002 - Dec. 2003* Started the CRM division of Cline Davis & Mann, building the department from the ground up. * Led the 2002 launch for Zelnorm direct to conumer and professional business, generating $5.1M in revenue. * Oversaw market research to secure brand strategy and member of new business task force, responsible for the relationship marketing components of all new business decks.

Draft WorldwideAccount Supervisor

Jan. 2000 - Jan. 2002* Lead the management of 6 creative team members and 6 account management staff. * Oversaw $3.9M budget including both online and offline comprehensive direct marketing programs as well as database management.

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