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Work Background
CyberSparaCXO, Product Designer, Marketing Expert
Jan. 2023United States, CantonCyberSpara is an EdTech startup designed to teach users about the dangers of the internet through cybersecurity, cyber awareness, and digital literacy training. DigitalPASS is a scenario-based app that uses the most popular communication channels to “hack” users.
• Designed & launched game, user admin, certification, and analytics dashboards.
• Performed extensive competitive analysis of the product and competitors in the field.
• Built Go-to-market strategy.
Magnifi U, Inc.VP of User Experience & Product Owner
Jan. 2020 - Nov. 2022United States, RochesterMagnifi U, Inc. was an EdTech start-up established in 2019. Our objective at Magnifi U was to empower and equip people with the soft and hard skills and knowledge that traditional education may not provide.
• Designed & launched a proprietary LMS (Learning Management System) in under 4 months with 60+ courses.
• Defined data mapping & analytics dashboards.
• Led UX team and participated in the design & development of MVP & V1 platform.
• UI/UX design for assessments, component library, and course structure.
• Conducted user testing to monitor and enhance the platform.
Leading Indicator SystemsProduct Designer, UX & Web Designer
Mar. 2018United StatesThe team at Leading Indicator Systems has created and built a neuroscience-backed exercise, AgileBrain, that uses images to assess people's emotional well-being more accurately than cognitive assessments. The team brought me in to assist with improving the app and website design and user experience.
• Providing web design, graphic design, and user experience design for their website and proprietary platform.
• Designed UX for an employee-facing wellness app.
• Developed logo and brand guidelines for the new student-facing wellness app.
Black Opal CreativeFounder & CEO
Jan. 2018United States, SyracuseStrategic Services Focused on:
• Improved 20+ companies' online presence with our focus on user experience, modern design, improved content organization, and implemented responsive website design & SEO.
• Social media marketing. Including social calendar development and post creative.
• e-Commerce enablement. Consulting services in e-commerce enablement.
• Branding, creative & design services.
Raymour & Flanigan FurnitureDirector of Digital Marketing / eCommerce
Oct. 2007 - Aug. 2017United States, SyracuseWhile there, I led the e-commerce and marketing teams. We launched several website versions and designed and launched thousands of impactful marketing campaigns. Through successful marketing and improved user experience, e-commerce grew sales by 60%.
• Instrumental in improving e-commerce sales growth by 60% YOY by improving user experience and refined marketing efforts. There was also sizable growth in in-store sales.
• Implemented the social Influencer program.
• Due to continued success, we increased the digital advertising budget by 20–30% YOY.
• Planned and executed thousands of digital Marketing Campaigns.
• Launched V1 of the “endless aisle” on the website with drop shippable product.
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