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Work Background
Devvio IncFractional EVP of Commercial Strategy
May. 2024Albuquerque, New Mexico, United StatesWe are committed to shaping the future of Web3 asset and record tracking in the Enterprise, Energy, Entertainment, and Web3 gaming sectors through our ground-breaking blockchain platform and Digital Financial Ecosystem platform. The DevvX Blockchain was developed to deliver the high throughput and energy efficiency Enterprise, Entertainment, and Web 3 games require at a fraction of the cost. Our solutions enhance privacy, security, and trust when tracking assets and records—all using a lightweight, high-performance framework and DevvX Blockchain that delivers: High Throughput - 8MM transactions per second!
Energy Efficient - 1/3 billionth the energy of Bitcoin
Low Cost - 10 millionth the cost of Ethereum
Easy To Integrate - RESTful API any web developer can integrate
Devvio IncSenior Advisory Board Member
Sep. 2023Albuquerque, New Mexico, United StatesWe are committed to shaping the future of Web3 asset and record tracking in the Enterprise, Energy, Entertainment, and Web3 gaming sectors through our ground-breaking blockchain platform and Digital Financial Ecosystem platform.
Esports Capital Corp.Co-Founder & Senior Advisory Board Member
Mar. 2019Las Vegas, NVGlobal, bespoke esports consultancy with focus on capital raising, iGaming, esports tournament and live event strategy, sponsorships, & management services. Founding membership team possesses a combined 75+ years experience in gaming, and 30+ years experience in esports strategy, funding, event management, and sponsorships sales. Developed, deployed, and Managed Live esports tournaments supporting Madden with EA and NFL and Halo with Microsoft and Bungie. Global online and live esports tournament and event services Include: - Funding/underwriting - Turn key planning through execution
- Marketing & Comms management - Strategic Partnership development - Sponsorship sales
- Full broadcast and streaming production and content creation - Online + Live Tournament and event management software platform
- Talent management - CRM Data & Analytics
Idea Planet, powered by BDAHead of Account Management and Collectibles
Dec. 2023 - May. 2024Dallas, Texas, United StatesGuided global P&L, Strategic and Go-To-Market (GTM) planning, account management, business development, sales, marketing, and manufacturing for a diverse portfolio comprised of custom collectibles, branded merchandise, and SAAS in the video game, entertainment, sports, and pop culture spaces. Monitored and engaged video game, entertainment, and sports fan communities to assess consumer demand and convert insights into new products and fan-funded projects. Collaborated with and onboarded new global manufacturing partners to lower costs, secure more capacity, and meet both internal and client demand plans.
Cartamundi Global VP/GM Community & Business Development
Jan. 2023 - Sep. 2023United StatesPromoted to Global VP/GM Community & Business Development to lead global P&L, Business Development, Long Range Business Planning, Go To Market Planning and Execution, and retail channel expansion, while co-leading Manufacturing, Licensing, Product Planning, eCommerce and DTC strategy. Collaboratively led and Profitably managed a diverse and innovative nine figure portfolio of global brands and products spanning from Bicycle, Bee, COPAG, Fournier, Color Addict, and Nertz, to Hro, the world's first Hybrid NFT Trading cards, to Playing Card games, to Collectible and Standard Playing Cards, to DTC POD collectible products and merchandise.
Cartamundi Vice President Global Business Development at Cartamundi Group, Inc.
Jul. 2021 - Jan. 2023United StatesPromoted to Global Vice President Business Development role to stand up and scale up Hro business globally and define Cartamundi's global channel and retail expansion strategy for Hro and other collectible and fandom product lines. Successfully led Global Business Development, GTM, Sales, and Channel Strategy by collaboratively partnering with and empowering regional commercial leadership to co-build the strategies & plans based on BI and consumer Data, execute with excellence, expand Cartamundi's global retail footprint by more than 7,000 doors, and by increasing consumer engagement and sales margins through launching Hro.gg and Bicycle.com DTC stores in NA and EU. Effectively scaled and executed year 1 and 2 of nine figure Hro 5 year global Long Range and retail expansion plans by launching Hro Ch 1: DC Batman in NA, Brazil, and UK March 2022 with tremendous retail and digital NFT sales success. Scaled business globally to include Canada, Germany, France, Nordics and Benelux for Ch 2 and subsequent launches. Hro DC Multiverse product line has delivered over $10M in secondary NFT sales in less than a year! https://immutascan.io/ Hro is a web 3 powered Hybrid NFT trading card platform that allows fans and collectors to buy, sell, and trade their Hybrid NFT trading cards with other fans & collectors from all over the world. Our first Hro branded product was based on the DC Multiverse and featured the new Batman movie. Check out Hro here: https://hro.gg/
Cartamundi Vice President Business Development & Account Management, North America
May. 2020 - Jul. 2021Dallas, Texas, United StatesKey member of Cartamundi NA executive team with P&L and commercial responsibilities for delivering nine figure portfolio in 2020 and growing 30%+ YOY in 2021 and 2022, while overseeing Business Development, New Product development, Sales, Partnerships,and Account Management. Partners included Hasbro, Magic The Gathering, Mattel, Disney, Mattel, PokeMon, Asmodee, Ravensburger, Flesh In Blood, Spin Master, Samsung, and other top tier partners. Strategically built and thoughtfully led high performing NA commercial team of 30+ Business Development, Sales, Account Management, manufacturing, engineering, design, and product development professionals with objective of delivering 25%+ NR growth YOY. Global Entertainment and esports channel lead in charge of developing and executing a nine figure 5-year global business plan, GTM strategy, commercial partnerships, and co-led direct to consumer platform for Hro, our web 3 powered and DC licensed Hybrid NFT Trading Card product lines.
Razer Inc.GM/Head of Global Sales & Marketing, Mobile
Oct. 2017 - Mar. 2019San Francisco Bay AreaEffectively led mobile business unit P&L, Go-To-Market Strategy, Sales, Product Marketing, and Partnerships globally for $150M+ portfolio of gaming smartphones, laptop computers, wired/wireless headphones, mice, keyboards, gaming controllers, phone cases, screen protectors, wireless chargers, battery packs, and mobile apps. Honored to have been Global VP & GM leading global Sales, Marketing & Communications, Go To Market Planning & Execution, as well as Retail & Marketing Partnerships, Influencer and athlete management, Content and esports strategy for Razer's newly formed Mobile business unit. I am extremely proud of the entire Mobile Business Unit team for disrupting the smartphone industry in 2017 by launching the first Gaming Smartphone, RAZER Phone 1, and for following up 11 months later with the first Flagship Gaming Phone in RAZER Phone 2. It is due to the team's passion, unselfish dedication, and resolve, that we were able to achieve such lofty goals. I will forever be humbled to have been a part of such an amazing team.
UbisoftDirector of Brand Marketing
Aug. 2016 - Aug. 2017San Francisco Bay AreaEffectively and collaboratively led the product Marketing, Go-To-Market planning, PR, Media, Data/Analytics, and Licensing in NCSA for $400M+ portfolio consisting of a Feature Film, Collectibles, merchandise and clothing lines, based on top Console, PC, Mobile and CPG franchises like Assassins Creed, South Park, STEEP, Rock Smith, and Skull & Bones among others.
HasbroSenior Director, Global Brand Strategy and Marketing - Marvel
Sep. 2011 - Feb. 2016Providence, Rhode Island AreaResponsible for leading Marvel, Star Wars, Jurassic World and Transformers Super Hero Mashers, Marvel Fan and Collector portfolio, Guardians of The Galaxy and new Marvel film property business. Previously responsible for leading global brand and marketing strategy for the Furby franchise in addition to co-leading Hasbro's first party mobile games content and publishing strategy. Successfully crafted P&L, delivered franchise plan and go-to-market strategy, in addition to negotiating and closing contracts for the creation of new gaming and toy IP initiatives like Star Wars Angry Birds, Transformers Angry Birds, Angry Birds Go!, Marvel, Star Wars and Jurassic World Super Hero Mashers, Telepods and several new Party Games. Additionally, I had the honor of supporting and re-imagining iconic and timeless gaming and toy brands such as Monopoly, LIFE, Clue, Jenga, Risk, Trivial Pursuit, Catch Phrase, Simon, Rubik's Cube, Furby, Laser Tag, Marvel, Star Wars, Jurassic World and Transformers.
Glu MobileVice President, Marketing
Aug. 2010 - Sep. 2011Successfully developed and delivered global digital go-to-market strategies for iOS, Android, mobile and online social games, as well as overseeing freemium and social mobile gaming strategies. Directly managed product marketing, corporate communications and PR, licensing and co-marketing business development, in addition to advertising sales management.
I-play and Oberon MediaVice President of Global Marketing & Communications
Mar. 2004 - Jan. 2010San Francisco and New YorkSelected for Dynamic Leadership Skills, Creative and Innovative Product Marketing and player acquisition/retention strategies, results driven business development and licensing negotiation skills and deep experience in video games and CPG toys industry. Effectively led the Corporate Communications, Product Marketing & PR, and Publishing Strategy of I-play titles across retail, online, mobile and IPTV. Managed 1st party Online Channel Marketing, Corporate PR, and Communications for Oberon Media and partner affiliates like Microsoft, AT&T, Orange, and many others.
MattelGlobal Brand Manager- Hot Wheels & Entertainment
Feb. 2003 - Feb. 2004Manged the product development, marketing and PR for the Hot Wheels line of toys, games and consumer products. Also managed the Entertainment IP segments including Pixar's Cars and Crash Test Dummies.
Disney Interactive StudiosGlobal Brand and licensing Manager- Action/Adventure
Aug. 2001 - Jan. 2003Managed the global product development , marketing and licensing duties for Disney's Action/Adventure and Childrens Entertainment categories including TRON and Kingdom Hearts. Managed direct and exclusive relationship with Sony RE Disney film properties.
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