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Work Background
DF Media & Marketing ServicesExecutive Director, Communications & Content Marketing Growth Strategy
Apr. 2024Brooklyn, New York, United States• Architect of integrated communications and content marketing strategies that drive business growth
• Lead cross-functional teams to transform complex business challenges into compelling audience-focused narratives and calls to action
Dori Fern Coaching + Consulting Services, LLCLeadership Transitions Coach
Apr. 2023Brooklyn, New York, United States• Guide high-achieving women leaders through career transitions using evidence-based coaching methodologies • Transform client mindsets and behaviors through structured accountability frameworks and action planning • Achieve 90% client satisfaction with measurable progress toward professional development goals
NovartisDirector, Content Strategy Lead, Consultant
Aug. 2022 - Apr. 2024New York City Metropolitan Area• Co-launched the Content Lab, establishing vision and brand-level strategy roadmaps adopted by 100% of marketing teams • Partnered with cross-functional leaders to revolutionize content development in highly regulated pharmaceutical environment • Developed governance structures that balanced regulatory compliance with customer-centered storytelling
Neustar, Inc.Director Integrated Marketing / Head of Content Marketing Strategy, Marketing Solutions
Aug. 2017 - Jul. 2021New York City Metropolitan Area• Built and scaled comprehensive B2B marketing tech content practice from ground up • Aligned executive leadership around buyer-centric vision that replaced jargon with emotional connections • Directed award-winning video programming that highlighted client success stories • Transformed technical product features into compelling business narratives that increased lead generation by 30%
MXM (Meredith Xcelerated Marketing)Senior Content Strategist
Jun. 2015 - Jul. 2017New York, New York• Drove $17MM in new business wins through strategic content audits and consumer journey development • Created data-driven content strategies across finance, CPG, and healthcare sectors that increased audience engagement • Led cross-functional teams of analysts, SEO specialists, and creatives to deliver integrated marketing solutions
Martha Stewart Living OmnimediaSenior Relationship Manager, Tastemaker Network
Jul. 2014 - Oct. 2014Greater New York City Area• Architected innovative contributor network that scaled content output for iconic lifestyle brand • Built strategic base of 35 writers, makers, and lifestyle professionals to expand brand reach • Created operational framework that balanced Martha's exacting brand standards with authentic creator voices
DF Media & Marketing Services LLCContent Strategy and Editorial Management Consultant
Jan. 2012 - Jun. 2015New York, NY• Developed award-winning multi-channel content strategies for Fortune 500 clients across financial services, healthcare, and retail • Led editorial operations and content partnerships for major media platforms undergoing digital transformation • Revitalized underperforming content programs by implementing strategic measurement frameworks and governance models
Meredith Xcelerated MarketingSenior Interactive Editor, Kraft Foods account
Mar. 2008 - Jan. 2012New York, NY• Led digital strategy and cross-channel integration for Kraft Foods' multi-market CRM program • Managed client relationships and content operations across web, email, print, social, video, and mobile platforms • Pioneered content workflows that reduced production time by 20% while improving quality
AOL; AOL Food, AOL LivingSenior Editorial Manager
Jan. 2006 - Dec. 2007• Orchestrated successful relaunch of AOL's Food, Style, and Living digital properties • Drove consistent month-over-month record growth in page views and user engagement • Managed editorial operations for 30+ advertiser-supported microsites, ensuring brand alignment and content quality
Self-employedFreelance Writer, Editor, Content Strategist
Oct. 1996 - Dec. 2005• Published features and reviews for major outlets including The New York Post, USA Today, and TimeOut NY • Developed content strategies for The New York Times, Euro RSCG Magnet, and pioneering digital agencies • Specialized in translating complex topics into engaging content across diverse sectors
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