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Work Background
YavapaiGrowth Marketing & Operations Consultant
Aug. 2023 - Oct. 2024📈 Led business growth initiatives, streamlined team operations, and optimized workflows. Acted as a bridge between leadership and execution, ensuring clarity and alignment in company-wide strategies.
➡️ Achieved 40% year-over-year revenue growth within one year by optimizing marketing strategies and internal alignment.
✅ Spearheaded a full-scale internal business transformation, restructuring how marketing, sales, and operations teams collaborated.
✅ Managed and hired a team for rebranding efforts, creating lasting assets that are now core to the company’s branding.
✅ Optimized team operations, internal alignment, and workflow efficiencies to improve executive decision-making.
✅ Provided high-level support to leadership, streamlining processes and increasing overall efficiency.
✅ Managed executive communications, handled cross-functional collaboration, and ensured seamless execution of strategic initiatives.
✅ Led new team communication frameworks, improving workflow execution and reducing inefficiencies.
✅ Worked closely with executive leadership to bridge company vision with day-to-day execution, ensuring alignment across departments.
🙏🏼 What I Gained: This role reinforced my ability to lead high-impact transformations inside a business—not just as an external consultant, but as an internal strategist shaping growth from within.
HarklaMarketing Manager
Jun. 2020 - Oct. 2022📈Achieved 40% year-over-year growth in advertising sales without any additions to the product line or product updates in a saturated market.
✅ Optimized e-commerce sales, inventory logistics, and retail marketing strategies to drive growth.
✅ Developed B2C customer insights, enhancing brand storytelling and product positioning.
🙏🏼 What I Gained: A holistic understanding of business models, product positioning, and consumer behavior beyond service-based industries.
Proper Progress, LLCFounder & Facilitator
Mar. 2018 - May. 2023📈 Expanded beyond marketing to focus on business transformation, leadership alignment, and team optimization. Developed a deeper understanding of human dynamics in business, guiding organizations through operational restructuring and workflow improvements.
✅ Shifted from execution-based work to strategy-focused consulting, helping businesses refine internal workflows and leadership structures.
✅ Facilitated leadership and team alignment sessions, ensuring businesses operated with clarity and cohesion.
✅ Designed more sustainable operational strategies by identifying core inefficiencies in business models.
🙏🏼 What I Gained: This phase deepened my ability to see the inner workings of businesses beyond marketing and develop a talent for bridging vision and execution.
Elevate Designs3D Architectural Designer & Consultant | Freelance
Mar. 2013 - Jun. 2014United States, Phoenix📐 Designed 3D architectural models for residential and commercial projects, supporting builders, architects, and developers.
✅ Worked with a range of clients, from a California-based builder to a large townhouse subdivision in Arizona, providing high-quality renderings and design consulting.
✅ Partnered with local architects and builders to enhance design concepts, optimize workflow, and create effective sales and marketing tools for project presentations.
✅ Utilized AutoCAD, Chief Architect, and SketchUp to refine floor plan details, develop virtual tours for prospective buyers, and deliver full interior and exterior visualizations.
✅ Proven ability to adapt quickly to new design programs, mastering tools to meet client needs efficiently.
KEEP CALM MARKETING LTDCo-Founder & Consultant
Oct. 2012 - Oct. 2017United Kingdom📈 Founded and grew a marketing consultancy from the ground up, developing expertise in branding, business operations, and digital marketing. This role laid the foundation for my strategic thinking and problem-solving approach in business transformation.
✅ Built and managed a full-service marketing agency, offering branding, content creation, and strategy consulting.
✅ Designed and launched branding assets, full-scale digital campaigns, and social media strategies for clients.
✅ Gained hands-on experience in client management, team coordination, and business development.
🙏🏼 What I Gained: This role was my foundation—I learned how businesses function, how to solve problems in real-time, and how to build solutions without a roadmap.
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