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Work Background
EverCommerceVice President, Product and Design- Service Fusion
Apr. 2023Dallas, Texas, United StatesResponsible for the product strategy, and product marketing for a multi-national B2B2C AI/LLM SaaS CRM platform for desktop, mobile, and point of sale (POS) payment applications. Leverage data analytics and competitive intelligence to inform product strategy and priorities. Close collaboration and communication with Sales, Marketing, Finance, and Operations leadership.
EverCommerceDirector of Product Strategy & Programs
Sep. 2022 - Apr. 2023Dallas, Texas, United StatesResponsible for the Product strategy and roadmap management of a B2B2C SaaS platform focused on serving home services contractors. Implemented new product management tools and documentation to improve product delivery. Works closely with Engineering leadership to manage product prioritization based on business impact criteria.
JPMorgan Chase & Co.Vice President- SMB Point of Sale Solutions, Chase
Jun. 2022 - Oct. 2022Dallas, Texas, United StatesManaged the product strategy and roadmap for the Loyalty platform as part of the SMB Point of Sale system.
Sera SystemsHead of Product Management & Marketing
May. 2021 - Apr. 2022Dallas-Fort Worth MetroplexManaged all aspects involved in product roadmap, budget, and marketing operations. Defined, developed, and implemented robust product strategies/offers, strategic roadmap, and Go-to-Market plan for the AI-powered B2B Software-as-a-Service (SaaS) CRM platform. Signed and secured partnership agreements with aim of product extensions, co-marketing, and non-sales revenues. Managed a team of four direct reports. Direct report to the Chief Executive Officer.
Dex MediaDirector, SaaS CRM Programs
Feb. 2015 - Aug. 2016Dallas/Fort Worth AreaSpearheaded go-to-market and product development programs toward SaaS CRM, marketing automation platform, and mobile platform. Additional responsibilities included managing the client management portal (web and mobile applications), processing hundreds of millions in eCommerce sales and billing yearly.
KinAppTechCo-Founder | Head of Product Management & Marketing
Sep. 2014 - May. 2021Dallas/Fort Worth AreaFounder and led the merger and acquisition of the company into The Cokinos Group. Oversaw all efforts involved in product strategy, budget and marketing and global operations for the SaaS platform that delivered content management (CMS), learning management (LMS), CRM, retail POS, marketing automation, and secure billing & payment processing solutions. Managed programs internationally to ensure payment processing compliance for more than $10M+ monthly recurring billing revenue. Managed profit/loss ownership and sixteen direct reports in Product and Engineering related to product, engineering, and marketing. Enabled and streamlined cross-department communications and go-to-market processes for all marketing materials. Reported to the Chief Operations Officer.
One TechnologiesDirector of Mobile & Social Products
Aug. 2013 - Oct. 2014Dallas, TXLed Agile product development, and lifecycle management towards web and mobile application platforms and B2C subscription/transaction-based products, while taking full P&L ownership of $5MM+ to optimize revenue generation via mobile and social channels.
DexMediaDirector of Mobile & Emerging Technologies
Aug. 2010 - Aug. 2013D/FW, TXManaged and led the roadmap and marketing strategy for all B2C and B2B mobile programs. The Ui/UX update I lead for the Superpages Mobile App resulted in winning the 2012 Appy for Best Marketing/Advertising/Branding applications. This increased mobile usage by 1,200%, and created an annual multi-million dollar revenue stream for call-based performance advertising products. Our EveryCarListed mobile application was the 2010 Local Search Association Industry Excellence award winner. Managed a team of 12 internal product managers and developers as well as off-shore resources.
A.H. BeloProduct Manager-Mobile Technologies
Nov. 2008 - Aug. 2010Developed and managed mobile infrastructure and product solutions across multiple vertical channels for newspapers and television properties. Updated mobile web sites from WAP to HTML5 for 19 media properties. Developed and launched first iOS and Android applications for A.H. Belo and Belo Corp.
HandangoSenior Business Development Manager
Jul. 2006 - Nov. 2008Irving, TXDeveloped and grew the strategic relationships with wireless carriers, OEMs and portals. Created and managed programs that increased revenues for both Handango and partners from the sale of applications for smart phones.
Tek Nek Toys InternationalMarketing Manager
Apr. 2005 - May. 2006Managed the licensing and product marketing for a Hong Kong based toy designer and manufacturer.
NokiaProduct Marketing Manger
Sep. 1998 - Oct. 2004Managed the launch and lifecycle of Nokia's multi-media products for the music and gaming markets.
American AirlinesGraduate Intern
Mar. 1996 - Aug. 1997Dallas/Fort Worth AreaInternship program with the American Eagle Marketing team. Accomplishments included managing the creation of marketing collateral to support the launch of the first American Eagle passenger jet bridges, American Eagle intranet pages and American Eagle consumer facing web pages.
Marvel EntertainmentField Representative
Jan. 1993 - Dec. 1995Southwestern U.S.Managed relationships with direct-market retail accounts. Responsible for in-store merchandising, running b2c promotions, and managing a co-op advertising budget to retail partners used to drive in-store traffic and product sell-through.
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