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Work Background
GraphicscalveE-Commerce & CRM Senior Manager
Apr. 2021 - Jul. 2022
SnapbookEMEA Business Director
Mar. 2019 - Mar. 2021Milan, Lombardy, ItalySnapbook is a leading company in the MENA market. It is a unique online platform to meet customers’ needs regarding personalised gifts and photo items.
▪️ Promoted brand awareness among the target audience and maximised revenue growth for the EMEA region.
▪️ Developed and streamlined all business operations for the EMEA region in collaboration with team members.
▪️ Spearheaded a business management team to plan and execute the marketing strategies for business development.
▪️ Built new B2B partnership within EMEA region to devise business growth strategies and budgeting & sales growth.
▪️ Identified the company's strategic goals and policies and supervised the growth & development towards meeting those targets. ▪️ Managed the projects for the company's shareholders and participated in various meetings to make strategic and operational decisions.
PlanetArt.comBusiness Consultant
Nov. 2018 - Mar. 2019Milan, Lombardy, ItalyPlanetArt owns a network of websites and mobile apps to design personalised products & customised gifts.
▪️ Improved the marketing strategies for the Italian market and developed new B2B partnerships for business growth.
▪️ Managed website localisation and app stores and served as an in-charge to make a new agreement with promotional agencies.
▪️ Collected the relevant information about clients’ business via surveys, interviews, and shadowing processes.
▪️ Devised a detailed business plan based on the customer's needs and problems and suggested possible strategies to maximise productivity.
▪️ Identified and interpreted customers’ issues and promptly responded with effective solutions to maximise customer satisfaction.
ProfumeriaWebE-Commerce & CRM Senior Manager
Apr. 2018 - Nov. 2018Milan, Lombardy, ItalyProfumeriaWeb is the first Italian online retailer in the beauty market.
▪️ Analysed and monitored company’s KPIs effectively and performed data-driven improvement actions.
▪️ Improved customer retention by defining customer engagement strategies in a business-oriented environment.
▪️ Devised and executed all CRM activities, including promotion plans, designs, and customer audience setup.
▪️ Leveraged the FBA program and maximised sales in the European Countries by developing a new Amazon marketplace channel.
▪️ Communicated with key clients via phone calls & emails and ensured process improvement by writing proposals and managing a multicultural team in a dynamic environment.
▪️ Demonstrated client account management skills by creating new accounts and maintaining existing accounts.
▪️ Handled E-Commerce web accounts, operated CRM systems, and performed electronic billing of the customers.
SnapfishCountry Manager
Oct. 2012 - Dec. 2017ItalySnapfish is an international web-based photo sharing and printing service specialised in producing personalised products by using photos that customers upload to the site.
▪️ Directed new customer acquisition & engagement process to enhance the Snapfish brand awareness and revenue growth for the Italian market.
▪️ Managed business development and fostered multiple B2B partnerships, including Ferrero, Pampers, Fanta, Levissima, and Fruttolo.
▪️ Devised and implemented the promotional plan and maximised revenue by 25% in 5 years while improving the AOV by 146%.
▪️ Improved the ROI for all the marketing channels in collaboration with the marketing team.
▪️ Managed the day-to-day marketing operations to boost organic traffic and generate more sales.
▪️ Strengthened strategy execution process based on learning capability by directing data analysis insight and performance sales reports with accuracy & detail.
▪️ Increased the customer base by 170% by managing the top-quality acquisition promotion in Europe.
▪️ Launched a new site in 2016 by streamlining the local merchandiser’s activities for all category products.
HPInside Sale and Business Development Manager
Jan. 2008 - Sep. 2012Milano, ItaliaHP Indigo is a division of HP that develops, manufactures and markets digital printing solutions.
▪️ Developed new account relationships within the printing market to promote products such as photo printers, commercial printers, and label & packaging converters.
▪️ Developed marketing strategies in collaboration with the marketing manager to increase market share.
▪️ Streamlined the sales funnel by planning and implementing marketing strategies to meet sales targets.
▪️ Assisted account manager in determining costs & benefits involved in the digital printing business model.
▪️ Exceeded sales target and maximised revenue growth by managing the account relationship and supporting the customer’s volume growth.
Assicurazioni GeneraliFamily Solution Planner
Dec. 2006 - Jan. 2008Napoli, ItaliaAssicurazioni Generali is the largest insurance company in Italy and the third-largest in the world.
▪️ Identified the customer needs regarding saving & security solutions.
▪️ Managed the personal prospect network and fostered a strong relationship with the acquired customers.
▪️ Planned and scheduled personal timetables and the workflow to streamline daily operations.
▪️ Provided technical leadership on family solution planning to moderate complex programs in a dynamic environment.
Creditalia SPAJunior Sales Representative
Dec. 2005 - Nov. 2006Napoli, Italia▪️ Assisted potential customers in selecting services/products depending on the needs while explaining products’ benefits and uses.
▪️ Facilitated sales process by cultivating and nurturing a long-term business relationship with potential customers.
▪️ Maximised revenue through industry research, cold calling, and networking to find prospective clients and increase sales.
▪️ Communicated with clients via phone calls & emails to understand their needs by integrating product knowledge.
NextMedia LabJunior Marketing Analyst
Sep. 2003 - Oct. 2005Milano, Italia
Viaggi del VentaglioAssistant Marketing
Jun. 2002 - Nov. 2002Milano, Italiaintership
YES - Your E SolutionSales and Marketing Assistant
Jul. 2001 - Dec. 2001Napoli, ItaliaIntership
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