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Work Background
Loyalty KeyChief Commercial Officer (CCO)
May. 2023 - Jun. 2024Copenhagen, Capital Region, DenmarkLoyalty Key is behind popular loyalty programs such as Cashback in partnership with Visa, Spar Nord cashback, and BonusKroner, which collectively have over 200,000 active and high-spending members. Across these platforms, we daily expose strong brands that all share the common feature of automatically and cash-rewarding members through card-linked technology. CCO
As the Chief Commercial Officer at Loyalty Key, I hold full commercial responsibility for the company, working closely with the CEO to drive strategic growth and operational excellence. Leading a dedicated team of over 30 full-time employees, I ensure we deliver exceptional value to our clients and stakeholders. Additionally, I have also acted as Chief Operating Officer (COO) for the majority of my tenure, overseeing operational efficiencies and organizational development. Key Achievements: Played a pivotal role in the successful launch of the Cashback program in partnership with Visa.
Spearheaded initiatives that enhance customer engagement and loyalty, contributing to our robust client retention rates.
Collaborated with cross-functional teams to implement data-driven strategies, optimizing our loyalty solutions for maximum impact.
At Loyalty Key, my focus is on fostering a culture of innovation and excellence, ensuring we continue to lead in the loyalty and customer engagement space.
JobTeaserChief Commercial Officer Nordics
Sep. 2022 - Apr. 2023København, Hovedstaden, DanmarkJobTeaser is the European leader for career guidance and the recruitment of young talent. To achieve our goals, we’ve built a unique ecosystem that brings together a range of businesses, as well as higher education institutions and universities, around the next generation
JobTeaserChief Commercial Officer (CCO)
Sep. 2021 - Apr. 2023København, Hovedstaden, DanmarkGraduateland is Europe’s largest career portal for university students and recent graduates. We connect job seekers with top employers all around the globe. Every year, hundreds of thousands of applications are sent via the Graduateland job portal, our 20+ partner universities, and virtual career fairs. We digitise the recruitment process - but keep it human.
OptiiloChief Commercial Officer (CCO)
Sep. 2020 - Aug. 2021I evaluated market trends and competitor analysis to inform data-driven decision making and drive growth. Furthermore, I negotiated key partnerships with external stakeholders, fostering collaboration and driving mutual success. I managed to boost sales revenue by implementing strategic marketing initiatives and cultivating strong client relationships. Lastly, I sreamlined internal processes, improving operational efficiency and reducing costs.
HufsyCEO
May. 2018 - Feb. 2020Copenhagen Area, DenmarkAs CEO of Hufsy I had the full responsibility of the company. I led a very talented team of professionals and I made sure that we met our growth KPI's, did fundraising and reported to the board.
In my time with Hufsy I built the team from the bottom and we more than tripled the client base.
Hufsy was a business bank account for freelancers and SME’s.
IUM DenmarkHead of Digital Clients
Nov. 2016 - Sep. 2017Copenhagen Area, DenmarkAs Head of Digital I had the responsibility for 5 Digital Account Managers and the overall responsibility for all the agency’s digital clients. I was very much involved in strategy, pitches and how we organized the workflow
Bonnier Publications A/SHead of Business Development & Business Intelligence
Jun. 2014 - Oct. 2016Copenhagen Area, DenmarkAt Bonnier Publications I had the responsibility for 3 areas - Business intelligence - Ad Operations and Programmatic - Business Development The Business intelligence work included - Analytics - How we used data - Tracking - Price & Yield management Ad Operations included - Support of digital sales - Support of subscribtion sales - Programmatic/RTB - budget, setup etc. - Reporting on NTA sales Business Development included - Commercial validation of projects - Development of new digital services - Digital strategy - New digital b2b products - Budgeting I was responsible for 9 FTE's and 5 students
EniroSales Manager - Krak Media Group Display
Nov. 2012 - Jan. 2014DenmarkI was managing a sales team of 5 people and I was overall responsible for the budget achievement. During my employment I was part of the rapid development of the RTB revenue, negotiating annual deals with the largest advertisers in Denmark and part of the management team in Krak Media Group
MicrosoftAccount Executive at Microsoft Advertising (Time limited position)
Nov. 2011 - May. 2012HellerupI had the overall responsibility for the media agencies Mediacom, Mediabroker and Havas. I did consulting sales to the clients and I educate and grow the online market. This was a time limited position
Berlingske MediaAgency Team Lead
Jan. 2011 - Oct. 2011CopenhagenAs Agency Team leader I had the responsibility for a group of sales people, selling digital ad space to the media agencies.
Bandbase ApSAccount Director
Aug. 2009 - Sep. 2010As Account Director I had the overall responsibility of reaching the budgets. I sold advertising space and larger creative projects. I was also responsible for creating partnerships with other sites and sell advertising space on these. Furthermore, I did all the strategy regarding formats, prices, etc.
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