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Work Background
ONNET Fibra ColombiaMarketing Manager
Oct. 2021Bogotá, Distrito Capital, ColombiaMarketing strategy design and implementation, driving revenues growth. Coordination of product management, brand and communications, pricing, innovation, commercial planning, market intelligence, and business intelligence (BI).
Responsible for the company’s brand positioning strategy to gain recognition among potential clients, Government, and the general public.
Azteca Comunicaciones ColombiaDirector de Mercadeo
May. 2020 - Sep. 2021Encargado de la estrategia de mercadeo y de los resultados comerciales de la compañía a través de las funciones de mercadeo de segmentos, producto, pricing, inteligencia de mercados, comunicaciones y planeación comercial.
Mercadeo estratégico, diseño de planes comerciales, generación de ofertas, rentabilización de la base, estrategias de fidelización, diseño de incentivos para canales de ventas, diseño y desarrollo de productos, análisis de la competencia, estructuración de nuevos negocios, estrategia y táctica de comunicación externa.
Diseño de estrategias comerciales para los segmentos B2B (business-to-business), mayorista y Gobierno.
IndependienteConsultor en Estrategia y Diseño de Producto
Oct. 2019 - May. 2020Estructuración de negocio de un nuevo OMV (Operador Móvil Virtual) para el mercado colombiano: recomendaciones sobre nichos de mercado, oferta de productos y servicios, modelación de estados financieros proyectados, y análisis de riesgos y oportunidades. Octubre 2019 a enero 2020.
Diseño de producto Devices-as-a-Service (DaaS) para una compañía que opera el negocio de alquiler de infraestructura y que desea incursionar en el negocio de renting de equipos de cómputo e infraestructura tecnológica. Octubre 2019 a mayo 2020.
TelefónicaB2B Fixed Products Marketing Manager
Nov. 2017 - Sep. 2019Bogotá D.C., ColombiaResponsible for the marketing strategy and sales of the B2B (business-to-business) fixed telecommunications products. Also, in charge of the B2B product strategy: new products roadmap and existing products enhancement, focusing on fixed telecommunications products and financial services (Fintech).
TelefónicaMarketing Manager Financial Services / KAM MVNOs
Nov. 2015 - Nov. 2017Bogotá D.C., ColombiaIn charge of the Mobile Virtual Network Operators (MVNOs) business: responsibility over P&L, wholesale-business growth strategy, and client account management, notably, Virgin Mobile. At the same time, responsible for the Financial Services products and revenues, including mobile money, credit products, electronic payments, and financing solutions to facilitate mobile phones acquisition by Movistar’s customers.
TelefónicaMarketing Manager / KAM - MVNOs & Government Projects
Jan. 2014 - Nov. 2015Bogotá D.C., ColombiaFostering digital inclusion in Colombia by managing Government-led social projects: contracts with Ministerio TIC and the completion of Obligaciones de Hacer imposed as a part-of-payment after spectrum auctions.
TelefónicaStrategy Advisor
Aug. 2009 - Dec. 2013Bogotá D.C., ColombiaIn charge of the company’s Strategic Plan elaboration: mid-term strategies definition, and modeling of operational and financial projections. Also, new businesses and inorganic growth opportunities (M&A) evaluation, company valuation, and Due Diligence processes.
TelefónicaPricing Professional
Mar. 2006 - Aug. 2009Bogotá D.C., Colombia
Pontificia Universidad JaverianaMicroeconomics lecturer
Jan. 2006 - Dec. 2010Bogotá D.C., Colombia
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