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Work Background
EOP Media, LLCFounder/CEO
Feb. 2023Austin, Texas, United StatesFrom our founding in 2007, when social was the new media, to today, when data is the new media, our founder has helped individuals and organizations traverse the uncertainties of progress by recognizing, conceptualizing, communicating, and establishing the Big Ideas that fuel the next economy.
The Tech Aunties Podcast Seasons 1 & 2Host/Founder
Feb. 2023 - Jan. 2024Austin, Texas, United StatesIn many cultures, “Aunties” are known for their experience and insight. Angelia McFarland and Gina Rosenthal are marketing and technology industry veterans who are spilling the “tea” on the future of these critical areas. In each episode, they take a hard look at trends in marketing and technology and share their experience and insights. Not only will you learn something new each episode, but the aunties will challenge you to think through the hype and develop a healthy understanding of the trends affecting your future.
Forbes Communications CouncilOfficial Member
Sep. 2021 - Sep. 2022
Dell TechnologiesDirector, ISG Programs and Operations | Director, Networking Product Marketing
Jan. 2021 - Feb. 2023Round Rock, Texas, United StatesPromoted during a time of transition following a recent major business reorganization, I was tasked with driving the integration of a large portfolio across the business, developing programs to enable the integration and demonstrating improvement of ROI on launch strategies. Accountable for OPEX, supporting a multiple billion dollar product portfolio, I lead a team of 16 with broad matrix responsibility across marketing and product management, uplifting capability to develop leading program managers. Influencing across the business, I manage diverse stakeholder relationships including Product Management, Global Marketing and Sales. • Drove alignment across marketing, establishing the ISG Messaging Council to support creation of a governance structure and align portfolio messaging across the business, to deliver future topline growth; • Rationalized program management under one operational FTE, driving cost and time efficiencies across the portfolio including budget streamlining and simplified program management;
• Created a positive culture with high engagement and buy-in within a few months, aligning team with strategic projects and defining roles and responsibilities
Dell TechnologiesDirector, Product Marketing
Feb. 2018 - Dec. 2020Round Rock, Texas, United StatesRecruited to drive performance of the software product portfolio and market presence, I was responsible for creating and leading the GTM strategy for the product portfolio and driving YTY growth. In addition, I owned the development of operational processes that would improve product launches and change interaction with the customer. Accountable for the vendor and portfolio budget, I led a team of 7, upskilling and mentoring employees to deliver on company objectives and managed diverse stakeholder relationships across key functional areas of the business including Product Management, Global Marketing and Sales. • Successfully delivered 4 major product launches in 2020 and drove exponential growth of the Edge server portfolio onboarding key clients such as Disney and leading to operational changes in the product management lifecycle to accommodate a surge in new clients; • Built a high performing team with varying levels of product marketing expertise, delivering training and coaching to uplift skillsets, developing company-wide recognised product marketing subject matter experts;
VertivHead of Product Marketing, IT Management
Nov. 2014 - Jan. 2017Huntsville, Alabama AreaEmployed when the organization was Emerson Network Power
Mandated to drive product marketing across the IT management portfolio, I developed and executed a turnaround strategy to revive the brand and consumer perception in the market. Building a team ground-up of 3 direct reports, I also managed diverse stakeholder relationships across the business including Product Management, Product Marketing, Digital and Sales. • Drove topline growth 2% YTY and portfolio growth 25%, through successful launch of the turnaround strategy whilst delivering significant ROI on product launches across 13 product families; • Positioned marketing as credible business partner through a series of sales enablement and CI initiatives, improving sales awareness of marketing materials by 43% and creating a centralized sales portal for ease of content creation; • Improved the customer experience devising a selection tool to improve the customer journey and decision making when selecting a product.
DellDirector, Global Alliance Marketing | Product Marketing
May. 2009 - Feb. 2014Austin, Texas AreaTasked with driving growth across the software portfolio (SAP, Oracle, BMC software), I led the product marketing strategy complete with key messaging to engage customers. Accountable for the marketing budget, I led the GTM team increasing growth by 200% YOY as well as successfully launching MobileEdge, resulting in a 50 increase in sales satisfaction. As part of my remit I also mentored the engineering team, guiding them to more agile development methods to improve workflow efficiency and product launches.
EOP Media, LLCCEO and Founder
Jun. 2007 - Jan. 2018Austin, Texas AreaEOP Media, LLC, is a startup venture and product marketing consultancy in Austin that prioritizes innovation and transformation by pushing the boundaries of accepted systems. Since its founding, the agency has investigated and introduced several startup ventures.
• In 2007, EOP Media built and launched Essence of Pearl, a community for young girls to embrace their unique differences and come together to celebrate their accomplishments. • Expressions of Purpose, a sister company, helped teachers and students access internet technologies for writing and blogging.
• In 2014, EOP Media identified an opportunity in Williamson County, Texas, and established a retail food service business in partnership with Chef Brian McFarland. The Sweet-N-Cheezy Food Trailer was the county’s first successful food trailer business. In collaboration with Bluebonnet Beer Company, Sweet-n-Cheezy helped open the city of Round Rock and later the county of Williamson to the mobile food service craze.
• The consulting division of EOP Media has served organizations and assisted individuals in achieving their goals. We have helped public, private, and startup clients, including The City of Austin, the Austin Independent School District, Phunware, Thought AI, and the Sacred Wordsmith Raja Rao Memorial Literary Endowment.
IBMMarketing Manager
Jan. 2000 - Dec. 2007
PsionDirector of NA Marketing
Aug. 1998 - Dec. 1999Concord, MA
IBMVarious Sales and Marketing
Mar. 1991 - Oct. 1997
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