Nicolas de Paul

Market Strategy Director @Kids Corp

PartnerMarketing Director💸 Marketing🧨 ConsultingAdvisorCustomer ResearcherAssociate Partner

I am a seasoned marketing and insights leader with over 20 years of experience driving strategic growth through data-driven decision-making across various industries, including FMCG, media, and consumer goods. Throughout my career, I have developed deep expertise in consumer insights, strategic planning, and content analysis, allowing me to lead high-impact initiatives that align with business objectives and foster long-term growth. I have had the privilege of holding key leadership roles at companies such as Kids Corp, Simporter Inc., AB InBev, and Johnson & Johnson. In these roles, I have consistently demonstrated my ability to manage and lead global insights and strategy teams, overseeing complex projects from inception to execution. At Kids Corp, I played a pivotal role in driving client acquisition and retention, while at Simporter Inc., I led global operations to ensure that our insights and strategies translated into actionable business outcomes. During my time at AB InBev, I was deeply involved in the strategic planning process, integrating consumer insights into the company’s long-term vision. I led several pivotal strategic projects that significantly contributed to the company’s market positioning and growth. At Johnson & Johnson, I further honed my leadership skills in global strategic insights, managing large-scale budgets and leading cross-functional teams to deliver data-backed strategies that enhanced brand performance across the Latin American market. Some of my key achievements include: Strategic Insights Leadership: I developed and implemented innovative frameworks for content strategy and consumer insights that have driven significant business growth and market positioning for major global brands. Global Operations Management: I successfully managed and led global teams, ensuring the alignment of insights and strategies with broader business objectives, which resulted in enhanced operational efficiency and strategic impact. Executive-Level Influence: I have consistently delivered high-qual

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Work Background

Kids CorpMarket Strategy Director (Brazil & South LatAm)

Jul. 2024São Paulo, Brazil

Kids CorpIndustry Director - CPG

Dec. 2023 - Jul. 2024São Paulo, Brazil

SimporterGlobal Insights & Strategy

Mar. 2022 - Dec. 2023São Paulo, Brazil

SimporterExternal Consultant

Jan. 2022 - Feb. 2022São Paulo, Brazil

Cervecería y Maltería QuilmesMarketing Director: Insights, Analytics, Strategy & PMO

Sep. 2018 - Dec. 2020Greater Buenos Aires, Argentina

Johnson & JohnsonLA South Insights & Analytics Sr. Manager

Nov. 2017 - Sep. 2018Greater Buenos Aires, Argentina

Johnson & JohnsonBusiness Intelligence & Analytics Sr. Manager

Mar. 2016 - Nov. 2017São Paulo Area, Brazil

Johnson & JohnsonGFO Global Strategic Insights Sr. Manager

Jul. 2015 - Mar. 2016São Paulo Area, BrazilGlobal Suncare & LatAm Beauty Brands

BacardiConsumer & Commercial Insights Manager - South LaC (Argentina, Brazil, Chile, Uruguay & Paraguay)

May. 2014 - Jul. 2015São Paulo Area, Brazil

Kimberly-ClarkMarket Intelligence and Research Manager

May. 2013 - May. 2014São Paulo Area, Brazil

The Nielsen CompanyAssociate Manager, Client Consulting

Jan. 2011 - May. 2013São Paulo, BrazilAccountabilities - Prepare client proposals and study designs and estimate costs of projects - Construct and implement analytical forecasting plan - Discuss test design, questionnaires, coding, and table preparation with Project Management staff - Monitor changes in job costs and communicate cost changes to client, as needed - Analyze study data and provide report conclusions and recommendations, with supervision - Prepare and present study results to clients - Consult with clients regarding research designs and general study concerns - Supervise direct reports by answering questions, providing constructive and consistent feedback, and conducting performance appraisals in a timely manner

BASES - The Nielsen CompanySr. Research Analyst, Client Consulting

Dec. 2007 - Jan. 2011Buenos Aires, Argentina & São Paulo, BrazilResponsible for more complex reports and volumetric estimates deliver to clients. While in Buenos Aires, responsible of the trainings and development of the new 4 Interns hired. Represented both, Buenos Aires and São Paulo offices, in different global taskforce teams in order to improve several key analytical processes that were successfully implemented and adopted.

BASES - The Nielsen CompanyResearch Analyst, Client Consulting

May. 2006 - Dec. 2007Buenos Aires, ArgentinaResponsible for preparing clients’ reports and estimating volumetric scenarios. Train new hires in the Buenos Aires office.

BASES - The Nielsen CompanyResearch Analyst Intern, Client Consulting

Sep. 2004 - May. 2006Buenos Aires, ArgentinaHelped colleagues to successfully deliver Reports, Volumetric Estimates and Presentations to our clients. Developed a Database Comparison for target groups which is still used worldwide Adapted company tools used in United States and Europe for further usage in Latin America which they were still unavailable. Deployed and trained all associates from Buenos Aires, São Paulo and Mexico City offices how to use them.

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