I am a seasoned marketing and insights leader with over 20 years of experience driving strategic growth through data-driven decision-making across various industries, including FMCG, media, and consumer goods. Throughout my career, I have developed deep expertise in consumer insights, strategic planning, and content analysis, allowing me to lead high-impact initiatives that align with business objectives and foster long-term growth.
I have had the privilege of holding key leadership roles at companies such as Kids Corp, Simporter Inc., AB InBev, and Johnson & Johnson. In these roles, I have consistently demonstrated my ability to manage and lead global insights and strategy teams, overseeing complex projects from inception to execution. At Kids Corp, I played a pivotal role in driving client acquisition and retention, while at Simporter Inc., I led global operations to ensure that our insights and strategies translated into actionable business outcomes.
During my time at AB InBev, I was deeply involved in the strategic planning process, integrating consumer insights into the company’s long-term vision. I led several pivotal strategic projects that significantly contributed to the company’s market positioning and growth. At Johnson & Johnson, I further honed my leadership skills in global strategic insights, managing large-scale budgets and leading cross-functional teams to deliver data-backed strategies that enhanced brand performance across the Latin American market.
Some of my key achievements include:
Strategic Insights Leadership: I developed and implemented innovative frameworks for content strategy and consumer insights that have driven significant business growth and market positioning for major global brands.
Global Operations Management: I successfully managed and led global teams, ensuring the alignment of insights and strategies with broader business objectives, which resulted in enhanced operational efficiency and strategic impact.
Executive-Level Influence: I have consistently delivered high-qualMore...