Juliana Bersani

Chief Operating Officer - COO @Outcomes Based Healthcare Ltd

Life Science & Health CareCOOStartup FounderC-level ExecutiveFinance✨ Business OwnerFounderCFO🏦 Finance💼 C-level ExecutiveBusiness Owner🔥 Startup Founder

Founder–Operator with 20+ years’ experience and 13 years scaling a data-driven technology company from inception to successful private equity exit. Hybrid COO/CFO with a track record of building operational, commercial, and financial foundations that enable disciplined, sustainable growth. Experienced aligning Product, Engineering, Data, Delivery, and Commercial teams around clear strategy and execution. Skilled in P&L ownership, organisational design, forecasting, pricing, governance, and leading multidisciplinary teams through complex change. Experience in due diligence, transactions, and post-acquisition integration. Now entering a new career phase post-exit and open to remote, fractional, or project-based leadership roles where operational clarity and scale-up expertise can drive meaningful impact.

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Work Background

Vice President

European Association of Value-Based Health CareVice President

Membro do Conselho Consultivo

IBRAVS - Instituto Brasileiro de Valor em SaúdeMembro do Conselho Consultivo

Sep. 2019Brazil

Co-Founder and COO

Outcomes Based HealthcareCo-Founder and COO

Apr. 2013London, United KingdomOutcomes Based Healthcare works with healthcare providers, commissioners and patients who wish to define outcomes which matter to people, and organise processes of care around clearly defined outcomes. www.outcomesbasedhealthcare.com @OBH_UK.

Co-Founder and COO/CFO

Outcomes Based HealthcareCo-Founder and COO/CFO

Apr. 2013London, United KingdomOutcomes Based Healthcare works with healthcare providers, commissioners and patients who wish to define outcomes which matter to people, and organise processes of care around clearly defined outcomes. www.outcomesbasedhealthcare.com @OBH_UK.

Associate Director, Healthcare

The Advisory Board CompanyAssociate Director, Healthcare

Aug. 2011 - Apr. 2013London, United KingdomManaging International Business Development in Healthcare. Main focus in new market entry management and international sales strategy development in Brazil and Europe (Switzerland, Belelux and Spain). Role requires deep knowledge of Healthcare Market with a view to understading client's needs and proposing best solutions available within some of our areas of expertise - clinical quality, operations and eficiency, clinical relations, finance and strategy.

Account Manager for wealthmonitor

MergermarketAccount Manager for wealthmonitor

Mar. 2010 - Jul. 2011New business development across the United Kingdom, Italy and Spain.

CRM Manager

MergermarketCRM Manager

Jan. 2008 - Mar. 2010CRM Manager for "wealthmonitor", part of the FT Group. My main responsibilities were: - Increase the potential revenue from existing accounts. - Answerable for the account management and revenue growth of over 60 clients within Private Banking/Wealth Management Sector Europe wide. - Responsible for advisory and consultative activities.

Consultant

Ernst & YoungConsultant

Jul. 2005 - Jul. 2007- Tax Compliance and Advisory Services - M&A Special Projects (Incorporation)

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