Requests
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Network Power<100 people
Roles
💸75%
Marketing
🔥37%
Startup Founder
✔️37%
IT
Geos
🇧🇷12%
Brazil
Work Background
HotmartProduct Specialist
Apr. 2023São Paulo, Brazil
HotmartSenior Product Manager
Apr. 2022 - Jul. 2023São Paulo, Brasil
BASFSenior Product Manager
Jul. 2017 - Mar. 2022BrasilResponsible for the main digital product of Suvinil, www.loja.suvinil.com.br, with growth driven mindset and an agile team. Within my time in Suvinil | BASF, I’ve being able to develop some other digital digital products: Institutional website - Reshaping the journey to deliver digital experience for paints as we do in real life for Suvinil. The main challenge at the time was to simplify the journey of the user and change the team mindset. - Research with users was conducted to gather understanding of how our user evolved in the digital era of decor area in Brazil - Led design think sessions with the team to fine tune and get the best experience to provide product information to users - With the UX team we had rationalized and simplified the user journey and tested with prototypes - This entire process was managed by until the product launch, the initiative runned in scrum methodology and the backlog was managed inside trello App - Challenge was to turn three apps into one and yet deliver a high-class experience with innovations. Part of a previous discussion of app portfolio rationalization and along side with an initiative that was in motion of bringing new ways of interaction with colors through technology, the new app was conceived, the team was already moving towards the app we have today.
In addition to that, user and usability research was conducted in order to sketch, prototype and evolve to something complete new to our segment in Latin America. An app that brings per profile specific features and connects them to each other through the colors of Suvinil, plus the COLORi launch, the first pocket color reader in Brazil. Those and many other digital solutions were and are still being managed with an agile mindset through the scrum framework, beyond costumer centered solutions those are human centered solutions and daily cleverly measured for continuous improvements.
Leo Burnett Tailor MadeClient Services Executive
Mar. 2013 - May. 2017Mainly working with Philip Morris (global account), punctual projects in various clients as Ajinomoto and several pitches. My core activity were managing the client, reasearch and harvest the essence of end consumers need, matching it to our clients need and engage the internal team to provide best solutions, campaigns and innovation through design, strategies and tactics. Also part of my job description were to seek for new business inside in-house clients growing horizontally and vertically on new clients being highly involved in their business to ensure adequate project management, costs and time to market.
Publicis BrasilClient Services Assistant
Mar. 2011 - Feb. 2013São Paulo e Região, BrasilClients - SBT / SENAC SP / UBS Bank (global account) Planning and executing annual and specific actions, presentation of creative material, maintenance and strengthening of the product / brand. Coordination of operational processes, conducting briefings for the creation, production and media, always seeking to anticipate adverse situations. Financial control of the three accounts (fee, production budgets, scope of work control and team allocation via Time Sheet).
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