BASFSenior Product Manager
Jul. 2017 - Mar. 2022BrasilResponsible for the main digital product of Suvinil, www.loja.suvinil.com.br, with growth driven mindset and an agile team. Within my time in Suvinil | BASF, I’ve being able to develop some other digital digital products: Institutional website - Reshaping the journey to deliver digital experience for paints as we do in real life for Suvinil. The main challenge at the time was to simplify the journey of the user and change the team mindset. - Research with users was conducted to gather understanding of how our user evolved in the digital era of decor area in Brazil - Led design think sessions with the team to fine tune and get the best experience to provide product information to users - With the UX team we had rationalized and simplified the user journey and tested with prototypes - This entire process was managed by until the product launch, the initiative runned in scrum methodology and the backlog was managed inside trello App - Challenge was to turn three apps into one and yet deliver a high-class experience with innovations. Part of a previous discussion of app portfolio rationalization and along side with an initiative that was in motion of bringing new ways of interaction with colors through technology, the new app was conceived, the team was already moving towards the app we have today.
In addition to that, user and usability research was conducted in order to sketch, prototype and evolve to something complete new to our segment in Latin America. An app that brings per profile specific features and connects them to each other through the colors of Suvinil, plus the COLORi launch, the first pocket color reader in Brazil. Those and many other digital solutions were and are still being managed with an agile mindset through the scrum framework, beyond costumer centered solutions those are human centered solutions and daily cleverly measured for continuous improvements.