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Work Background
CUBEHead of Partner Marketing - Partners, London
Jun. 2022 - Apr. 2024London• Led the development of a partner proposition and sales playbooks for seamless enablement at CUBE.
• Managed a procurement project for a Partner Relationship Management platform, fostering efficient partner collaboration.
• Expanded the partner network from four to over sixteen within a year, significantly broadening market reach.
CARriveSmall Business Manager
Apr. 2021 - Jun. 2022London, England, United KingdomAs the Founder and Owner of CARrive, I spearheaded the creation of an E-commerce platform focused on the sale of Electric Vehicle chargers, catering both to end consumers and installation professionals. I was instrumental in building a brand that resonates with the B2C market and successfully forged and managed distribution partnerships, including a notable collaboration with RReplenish, to streamline drop-shipping operations. My role extended to creating consulting engagements with specialists in office fit-out construction. Key to our growth was the strategic use of SEO and Pay-Per-Click advertising, primarily leveraging Google and, to a lesser extent, LinkedIn, to enhance our market presence and drive business expansion.
TravelportDirector - Marketing Global Partnerships & Alliances
Oct. 2019 - Jul. 2020London, United KingdomA marketing facing role that established a comprehensive marketing operation that significantly enhanced the indirect partner channel, resulting in over 25% revenue growth from 89 countries. Led strategic re-alignment of ISV partners into a unified platform strategy and revitalized key alliances, notably with Concur, to reinforce the Travelport proposition. Assembled a skilled marketing team across the Middle East, Eastern Europe, and Asia, showcasing tangible new investments for partners. Worked closely with IT to develop and implement streamlined PR guidelines, facilitating quicker and more efficient market communications.
Kaliedoscope Technology ConsultingIndirect GTM & Marketing Consultant (Project Based)
Sep. 2018 - Jun. 2019London, United KingdomI specialized in technology assessment, product review, marketing, and "Go-to-Market" strategies. Collaborating closely with leadership teams, I focused on refining strategies, approaching markets, and successfully relaunching products. A key highlight included leading business review workshops that uncovered essential collaboration and strategic issues, leading to a necessary business re-plan. Additionally, I had the opportunity to mentor the COO on developing a SaaS Go-to-Market plan for Khaos Cloud, significantly improving its market penetration. My expertise in strategic planning, agile marketing, and a profound understanding of Tech marketing, Fintech and e-commerce sectors significantly contribute to the success of the organizations I work with.
SagePartner Marketing Director: Partners, Alliances & SagePay
Sep. 2016 - Aug. 2018London & NewcastleFocused on the UKI I stabilise the partner function after a significant re-organisation. Partners and Alliances contributed >20% of total UKI revenue (£990M) in the home market. The role covered “for”, “through”, “with” and “to” partner marketing with identical responsibilities for merchant partners and alliances at SagePay. I grew partner revenues plus defined and executed the recruitment strategy underpinning development of partner franchises to deliver the Sage Financials solution.
• Developed lead generation and growth execution, delivering £5.4M in closed revenue utilising a £1.3M budget. • Rolled out phase one of a unified, Global Partner Programme encompassing VARs, SI’s, ISV’s and Alliances, including top tier alliances such as Apple, PwC, Salesforce, Microsoft, Magento, Oracle, 9Spoke.
• Turned around a demoralised understrength partner marketing team into a high achieving by establishing clear, agreed, collaborative goals with Indirect Sales leadership and supported by CMO.
• Developed and executed “Growth Bet” SaaS partner growth programme that delivered five active partner franchises with nine in the pipeline and forecasted delivery of £1.5M recurring revenues.
AvayaEMEA Head of Partner Marketing
Apr. 2015 - Aug. 2016Guildford, United KingdomAvaya is a well-respected Unified Comms brand with a large, innovative partner base. I collaborated with partners and acct teams to deliver on partner marketing strategies ‘for’ and ‘with’ partners along with their distributors across the EMEA theatre.
• Managed $4M marketing budget driving a 10:1 pipeline return in collaboration with Channel Acct. Teams.
• Developed strong relations across all levels of the channel partner ecosystem, which delivered accelerated adoption of campaigns and programmes.
• Mapped out and delivered regular partner enablement events which facilitated education and relationship development benefits.
• Collaborated with EMEA Partner Commercial lead to develop and deliver of CxO Summit for the top 40+ partners across EMEA; event satisfaction and outcome scored 5.0 out of 5 from the CxO attendees.
Silures Marketing Ltd (Private Company)Primary Consultant and Owner
Feb. 2012 - Sep. 2015London, United KingdomConceived and launched a marketing practice offering specialised marketing management and sustainability solution to help companies understand, measure and manage their marketing departments. Interim postings included: Tigerspike Ltd. • Head of Marketing, Enterprise Mobility, EMEA Cisco Systems Inc. •Business Development SAP Inc. • Marketing Consultant, Global Business Operations
Cisco SystemsHead of Marketing - Service Provider & Digital Media, UK
Dec. 2010 - Dec. 2011UK
Cisco SystemsHead of Marketing, UK&I Mid Market Enterprise
Oct. 2009 - Dec. 2010UK &I
CiscoMultiple Product Marketing Positions for LAN and WAN technologies
Sep. 2004 - Oct. 2009London Area, United KingdomMultiple roles as LAN and WAN product marketing across the EMEA territory. Eventually led a PMM team for the ISR product line worth $800m in EMEA.
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