DigitasLBiContent Strategist
May. 2014 - Jul. 2014London, United KingdomContracted to devise content strategy for go-live date on Cathay Pacific’s digital expansion and personalised Integrated Channel Experience. Tasks include liaison with clients in Hong Kong to assess existing content for re-use/repurposing and identifying gaps and requirements for new content creation, content briefing/sourcing for web, mobile and travel retail platform.
Skills: content strategy for web and mobile, briefing creative content providers, image and copy sourcing, stakeholder management, CQ5 (CMS), UX, Confluence, document writing, content planning, gap analysis, reporting, content strategy, client liaison, digital asset management, editing/proofreading.