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Work Background
MMI HoldingsSenior Digital Copywriter
Apr. 2018 - May. 2018Centurion, South AfricaEngaged via IBM to work on MMI Multiply Reinvent project, producing all high-level copy for relaunch of rewards programme via multiple channels and platforms. Established brand and style guidelines/tone of voice/taxonomy, story/scenario/archetype writing, document writing, marketing copywriting, brand copywriting, UX copywriting, working closely with multiple stakeholders.
FreelanceAward-winning Communications Specialist and Writer
Jan. 2018Johannesburg, South AfricaI set up shop as a freelance writer in January 2018, having returned to South Africa after nine years in the UK. Since then my clients have included Capita, Cognizant, LSEG (London Stock Exchange Group), the NHS, Refinitiv, BSG, Safaricom, MMI, the Payments Association of South Africa, Wits Business School, the Sunday Times and students on the MBA programme at GIBS. I am a quick study with a passion for learning anything new, particularly about emerging technologies. This means I'm having a marvellous time playing with AI and exploring the world of cyber security, machine learning and other wondrous new tools.
Rapid BlueProduction Coordinator
Nov. 2017 - Dec. 2017Johannesburg Area, South AfricaAccommodation logistics and administration for on-location reality television shoot involving 100+ crew members.
Haven HolidaysWeb Content Manager
Jun. 2017 - Jul. 2017Hemel Hempstead, United KingdomGot the ball rolling on full content audit, site redesign and refresh. Worked alongside agencies to strategically repurpose existing content, plan rollout of webpages and deliver new content.
Sunnyside Rural TrustVolunteer Copywriter
May. 2017 - May. 2017Berkhamsted, United KingdomVolunteered writing brochure copy, press releases, award submissions and funding applications.
VolkerWesselsSenior Copywriter
Mar. 2017 - Apr. 2017Hoddesdon, UKI was engaged to write over 100 case studies, brochures and. Editorial articles across all of VolkerWessels UK’s business areas, including civil engineering, water treatment, flood and coastal defence schemes, remediation and regeneration projects, marine engineering, rail and highway maintenance.
CamelotTechnical Content Manager
Mar. 2016 - Mar. 2017Watford, United KingdomWorked closely with UX and project development teams to provide and manage content for a variety of projects including GameStore, multiple mobile app iterations and customer communications/functionalities.
HSBCDigital Copywriter
Mar. 2015 - Dec. 2015London, United KingdomSupported UX and Design as well as the wider teams by writing copy in clear, elegant English, with suitable communication for international audiences from a variety of backgrounds, for all devices supported by the global operation, across print, digital and social channels.
Audible.co.ukCreative Merchandising Specialist
Mar. 2015 - Mar. 2015Identification and promotion of key titles, weekly homepage updates, promo set-ups, xml, SEO writing, design liaison.
Skills: XML, SEO - search engine writing, Copywriting, Design briefs, Training and mentoring others, Initiative, CMS, Digital asset management
Audible.co.ukCreative Merchandising Specialist
Jul. 2014 - Dec. 2014London, United KingdomIdentification and promotion of key titles, weekly homepage updates, promo set-ups, xml, SEO writing, design liaison.
Skills: XML, SEO - search engine writing, Copywriting, Design briefs, Training and mentoring others, Initiative, CMS, Digital asset management
DigitasLBiContent Strategist
May. 2014 - Jul. 2014London, United KingdomContracted to devise content strategy for go-live date on Cathay Pacific’s digital expansion and personalised Integrated Channel Experience. Tasks include liaison with clients in Hong Kong to assess existing content for re-use/repurposing and identifying gaps and requirements for new content creation, content briefing/sourcing for web, mobile and travel retail platform.
Skills: content strategy for web and mobile, briefing creative content providers, image and copy sourcing, stakeholder management, CQ5 (CMS), UX, Confluence, document writing, content planning, gap analysis, reporting, content strategy, client liaison, digital asset management, editing/proofreading.
ACCASEO Content Editor
Dec. 2013 - Apr. 2014London, United KingdomContracted for migration and internationalisation of national sites from legacy Alterian platform to integrated global site. Internationalisation of new and existing content. Tasks include content migration, digital asset management, SEO, proofreading, QA and detailed, advanced record-keeping in Excel.
Skills: Teamsite (CMS), CQ5 (CMS), html, BAU, UX, document writing, reporting, recordkeeping, digital asset management, Jira, proofreading and quality testing.
Lloyds Banking GroupContent Design and Delivery Team Lead
Mar. 2013 - Oct. 2013London, United KingdomBegan as Content Manager working closely with html development and UX testing teams as well as Legal and copy teams to ensure best practice content solutions throughout initiatives. Successfully ran Content side of major Credit Cards initiative from inception through to completion. Promoted to Team Lead in February 2013. Currently managing five-person team, each with between one and five initiatives of their own. Tasks include overseeing content management requirements, issues and targets; defect analysis, tracking and fixing; staff resourcing and inter-departmental communications to promote smooth running of 17 individual projects. Trained four team members from their dates of employment.
Lloyds TSBWeb Content Manager
Apr. 2012 - Mar. 2013London, United KingdomBegan as Content Manager working closely with html development and UX testing teams as well as Legal and copy teams to ensure best practice content solutions throughout initiatives. Successfully ran Content side of major Credit Cards initiative from inception through to completion. Promoted to Team Lead in February 2013.
University of WestminsterWeb Content Editor
Aug. 2011 - Mar. 2012London, United KingdomInvolved in complete overhaul and redevelopment of the University website. Tasks included liaising with stakeholders from all departments to enhance and streamline all content, extensive restructuring and rewriting of content to optimise user experience and increase traffic, as well as making suggestions to enhance the brand’s social media presence.
DigitasContent Manager
Jul. 2010 - Jan. 2012London, England, United KingdomLead content manager and web editor for Duracell and Nissan accounts. Duracell: responsible for all asset management and content involved in the rollout of websites in Western Europe; Australia, India and Korea; and Greater China. Internationalisation of new and existing content, translation control. Nissan: responsible for rolling out over 200 individual websites for dealers throughout the UK. Other: web editing, copywriting, copy-editing for other Digitas accounts, including Ariel, Oral B, Eukanuba, Tampax and various pharmaceuticals websites for Digitas Health.
RazorfishContent Uploader
Jun. 2010 - Jun. 2010London Area, United KingdomContent editing and copy-editing on Audi and Audi Heritage websites.
NCVOData Editor
May. 2010 - May. 2010London, England, United KingdomUpdating of NCVO's Parliamentary database following the General Election
NCVOWeb Editor
Mar. 2010 - Mar. 2010London, England, United KingdomHelped Compact Voice migrate website, amongst other duties. HTML, CMS, proofreading, communications, database updates.
Amazon.co.ukSite Merchandiser (EMS)
Jul. 2009 - Mar. 2010Slough, England, United KingdomSite merchandiser (Enhanced Merchandising Services) for Amazon.co.uk (Books) dedicated to Hachette Book Group UK brand Enhanced merchandising services, copywriting, CMS, email campaigns, reviewing, promos, html, media uploads, project management (specialist stores), store creation, brand management
Sainsburys.co.ukCopywriter
Dec. 2008 - Jul. 2009London, England, United KingdomCopywriter employed to write product descriptions for expansion of online store. Copywriting, product description, marketing, sub-editing, buyer’s guides
Amazon.co.ukSite Merchandiser
Sep. 2008 - Dec. 2008Slough, England, United KingdomEnhanced merchandising services, copywriting, CMS, email campaigns, reviewing, promos, basic html, media uploads, project management (specialist stores)
FHMSenior Copy Editor and Section Editor
Jul. 2007 - Aug. 2008City of Johannesburg, Gauteng, South AfricaI thoroughly enjoyed my time working at FHM. Apart from the usual duties of a sub-editor (writing, research, editing, fact-checking, etc), I was able to stretch my creative muscles and write short, humorous pieces for the Reporter section (of which I was section editor), captions, competition and marketing copy, as well as select or commission content.
As DVD Review Editor, I not only selected the films sent to us by distributors for review, but also brokered a deal with Take2.co.za, offering them exposure in exchange for "man-movies" beyond the usual. This resulted in a semi-regular mini-feature on the DVD page.
Merrill LynchAdministrative Assistant
Aug. 2006 - Jun. 2007Provided support to four investment analysts, including booking roadshows, travel arrangements, copy editing, client relationship management and general administration.
iafrica.comColumnist
Apr. 2005 - Sep. 2007Cape Town, Western Cape, South AfricaFilm, television and entertainment column "The Maguffin" and occasional features. To view samples, please visit www.iafrica.com and search "kathy hofmeyr" or "maguffin".
University of Cape TownContract Tutor and Part-time Lecturer
Mar. 2005 - Jul. 2006Cape Town, Western Cape, South Africa
e-editingFreelance writer, editor and proofreader
Jan. 2004 - Dec. 2006City of Johannesburg, Gauteng, South AfricaSuccessful freelance wordsmith post-university who once appeared on The Weakest Link.
Core factsConsultant Editor
Jan. 2003 - Dec. 2003City of Johannesburg, Gauteng, South Africa
JP MorganAdministrative Assistant
Aug. 1997 - Oct. 1998London, England, United Kingdom
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