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Work Background
kompare.hrHead of Marketing
May. 2023Osijek, Osijek-Baranja, CroatiaScaling the #1 price comparison website in Croatia: - Acquisition (Lead generation)
- Optimisation of Conversion Rate Funnel
- Marketing Strategy
- Creative Campaigns
- Growing and Managing marketing team & agencies
- Building Brand Awareness & Trustworthiness
kompare.hrHead of Growth & Digital Marketing
Dec. 2022 - May. 2023Osijek, Osijek-Baranja, Croatia
SporteningGrowth Product Manager
Sep. 2021 - Dec. 2022Zagreb, Croatia- Acquisition of new users (1 million users in 1 year)
- Optimisation of acquisition funnel
- Affiliate marketing model with 300+ influencers
- Creative campaigns: Strategy & execution - Social media & content strategy
- Email marketing
Philip Morris InternationalActivity Planning Executive
Mar. 2021 - Sep. 2021Zagreb, CroatiaUsing PM project management principles, run delegated portfolio, support commercialization process from portfolio strategy to deployment plan and follow through execution. Based on comprehensive knowledge and understanding of Sales and Marketing plans and highly developed technical skills, effectively translate brand strategic directions into action plan, and through addressing regional consumer and trade needs and FF inputs prepare set of CE & TE tools that will support portfolio strategy and plan execution. Ensure internal and external field force is involved in development, is trained and educated on portfolio strategy, execution plans and toolboxes in order to secure buy-in through all organization levels.
Philip Morris InternationalIQOS Advisors Lead
Mar. 2019 - Feb. 2021SplitThe main purpose of this position is to be a business developer and team coach along all stages of consumer journey in the direct/indirect retail in order to accelerate conversion and maximize business potential. IQOS Advisors Lead's role is to enable the team to drive awareness and curiosity, customer's experience in order to establish credibility among potential consumers for trials and conversion. Support building and execute retail strategy including store staffing and operations, on-boarding and development of the 3rd Party IQOS Advisors force to ensure their commitment, engagement and motivation towards achieving RRP business targets.
Philip Morris InternationalConsumer Engagement Executive
Sep. 2017 - Feb. 2019OsijekAchieve the defined key performance objectives related to volume, share of market, smoker share and budget in HoReCa segments with main focus on Legal Age Meeting Point, by identifying, proposing and deploying agreed business building activities within respective territory, as well as supervising 3rd party field force and close cooperation with distributor's field force. Improve brand performance by effectively implementing consumer engagement toolbox at relevant Legal Age Smokers' touch points.
King Kong AgencyCo-Founder & Creative director
Aug. 2015 - Dec. 2017OsijekSince we started King Kong Agency (boutique social media agency) in 2015 I was in charge of most important clients, creative work and managing people. King Kong was constantly growing and had more than 6 full time employees and several highly motivated students. In less then a year we got a chance to work with Atlantic group (Cedevita), Cammeo group (Cammeo & Food.hr), RTL, FC Osijek, Fresh Island Festival, Bobi, Osječko brewery, Mesna industrija Ravlić and many others. King Kong Agency was the biggest Social Media agency in Eastern Croatia and one of the most innovative in the region. One of our biggest strengths was “coming in early” on Snapchat and creating first campaigns in this region. During my work at King Kong I have held lectures at various Universities and conferences. Also have held number of educations to private companies.
London School of Public Relations CroatiaLecturer
Jun. 2015 - Sep. 2017Zagreb, CroatiaSince 2015 I’ve been lecturing at London School of Public Relations in Croatia. Most of my lectures were focused on social media communication, new social media wave and case studies. During this time I was also a guest lecturer at numerous conferences such as: Webiz (Zlatibor), Blogomanija (Maribor), INFORM&INIO network (European commission; Portorož), InspireME (Rijeka & Osijek), Career Booster (Varaždin & Osijek), Kreativna riznica (Osijek), Digitalna karijera (Osijek), LSPR Day (Osijek), MARKET&NG (Osijek), EWoB Globalni tjedan poduzetništva (Osijek), AgroRocks (Osijek)...
SiB.hrMarketing & Editor
Jul. 2011 - Feb. 2016OsijekAfter joining SiB.hr crew I've been writing and editing articles, photographing and working on social and business presence. I have worked on couple of successful projects such as starting 'nightlife section', organizing events, parties etc. In 2013 I've done complete graphic redesign of the webpage and graphic design for mobile version. Since 2014 I was mostly helping with marketing and connection with business clients.
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